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Developing mobile apps for emerging markets

Avatar for Noe Branagan Noe Branagan
September 19, 2014
Technology
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Developing mobile apps for emerging markets

Different strategies to approach these markets.

Avatar for Noe Branagan

Noe Branagan

September 19, 2014
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Transcript

  1. Developing mobile apps for emerging markets Noe Branagan @noeBranagan @DroidconNYC

  2. I’m from Dominican Republic

  3. • Emerging markets. • Mobile strategy • Business strategys •

    Opportunities

  4. Emerging markets

  5. Emerging markets • Indonesia • Iran • Latin America •

    Southeast Asia • South Korea • Eastern Europe • Middle East • Africa

  6. Emerging markets Most notably: • Brazil • Turkey • Rusia

    • Mexico

  7. Mobile strategy

  8. Mobile strategy source : statcounter.com

  9. Mobile strategy source : statcounter.com

  10. Mobile strategy source : statcounter.com

  11. It’s going mobile

  12. Mobile is messy

  13. Leapfrogs can also be laggards

  14. Get a bigger scale

  15. Networks can be fickle

  16. Partners aren’t necessarily mature

  17. Start simple

  18. Take a deep breath

  19. Give yourself time.

  20. Play mind games

  21. Business strategy Local prices Global quality

  22. Business to Business

  23. None

  24. <Opportunities>

  25. <Thank You!> +Noe Branagan [email protected] @noeBranagan @DroidconNYC