Developing mobile apps for emerging markets

Different strategies to approach these markets.

Transcript

1. Developing mobile apps for emerging markets Noe Branagan @noeBranagan @DroidconNYC
2. I’m from Dominican Republic
3. • Emerging markets. • Mobile strategy • Business strategys • Opportunities
4. Emerging markets
5. Emerging markets • Indonesia • Iran • Latin America • Southeast Asia • South Korea • Eastern Europe • Middle East • Africa
6. Emerging markets Most notably: • Brazil • Turkey • Rusia • Mexico
7. Mobile strategy
8. Mobile strategy source : statcounter.com
9. Mobile strategy source : statcounter.com
10. Mobile strategy source : statcounter.com
11. It’s going mobile
12. Mobile is messy
13. Leapfrogs can also be laggards
14. Get a bigger scale
15. Networks can be fickle
16. Partners aren’t necessarily mature
17. Start simple
18. Take a deep breath
19. Give yourself time.
20. Play mind games
21. Business strategy Local prices Global quality
22. Business to Business
24. <Opportunities>
25. <Thank You!> +Noe Branagan noe.branagan@gmail.com @noeBranagan @DroidconNYC