Sizing A Market

Walking through the process of determining the viability of a market when building a commercial WordPress product or service. Given at WordCamp San Diego 2015 #wcsd15

Transcript

1. SIZING A MARKET
2. ANDREW NORCROSS Founder & Lead Developer
3. WORDCAMP SAN DIEGO 2012
4. WHAT EXACTLY IS PRODUCT MARKET FIT?
5. WIKIPEDIA the degree to which a product satisfies a strong market demand
6. PAUL GRAHAM “Make things people want”
7. MARC ANDREESSEN “being in a good market with a product that can satisfy that market.”
9. I HAVE AN IDEA
11. ANALYSIS OF FAILURE 42% failed due to lack of market need source: CBInsights https://www.cbinsights.com/blog/startup-failure-post-mortem/ 29% failed due to insufficient capital 101 post-mortem essays by startup founders
13. 71%
15. -Zig Ziglar "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."
16. RESEARCH YOUR MARKET FIRST
18. YOU != MARKET
19. DEVELOPERS
20. USERS
22. MEET THE USERS WHERE THEY ARE
23. MAKE SURE THEY ACTUALLY EXIST
24. GAUGE WILLINGNESS TO SPEND
25. DECIDE IF YOU WANT TO BE THERE
26. RESPECT THE COMMUNITY
27. RESEARCH YOUR COMPETITION
29. FREE
30. 80% free 100% paid >
31. VALUE
32. APATHY
33. IS IT REWARD WORTH THE WORK?
34. MOTIVATION
35. EXISTING PRODUCTS
37. is anyone gonna BUY this?
38. MVP MSP
39. THANK YOU
41. QUESTIONS