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webinar
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Naoto Nakamura
December 08, 2021
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webinar
Naoto Nakamura
December 08, 2021
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Transcript
ٻ ਓ ࠂ ձ ࣾ v s ࠾ ༻
ϒ ϥ ϯ σ Ο ϯ ά ձ ࣾ ~ ࠾ ༻ ༧ ࢉ Ͳ ͬ ͪ ʹ ͔ ͚ Δ ͖ ʁ ~ × 2021.11.18
- 2 Today’s Agendaɹ ຊͷΞδΣϯμ 1. Introduction 2. About Webinar
3. Current Recruitment 4. Case Study 5. Summary ొஃऀͷհ ຊͷΣϏφʔʹ͍ͭͯझࢫ࠷͓͍͑ͨ͜͠ͱ ࡢࠓͷ࠾༻ࣄ࠾༻ࢢ࠾༻ϑϩʔ࠾༻༧ࢉ έʔεελσΟʔٻਓࠂͷఏҊ࠾༻ϒϥϯσΟϯάͷఏҊ࣭λΠϜ૯ׅ ૯ׅ ࣭ٙԠΞϯέʔτ
- 3 1. Introduction ొஃऀͷհ
- 4 Introductionɹ ొஃऀͷհ Yuya Okazakiɹ Daiki Ikota Ԭ࡚ ༏
Ҫݹా େو )3࠾༻ίϯαϧλϯτɻେֶੜ࣌ɺҿ৯ళΛܦӦɻͦͷޙɺ ͷձࣾͷܦӦΛࢧԉ͢ΔҝɺגࣜձࣾϚΠφ ビ ʹ৽ଔೖࣾɻؒ で ࣾҎ্ͷ࠾༻՝Λղܾɻɺגࣜձࣾ61&/%ʹઐऔ కͱͯ͠बɻ͜Ε· で ͷਓ຺ͱܦݧΛ׆͔ͯ͠ۀϝϯ バ ʔΛঌ ू͠ɺ࠾༻ϒϥϯσΟϯάू$PBDIFSTͷ্ཱͪ͛Λܾҙɻ ٻਓࠂʹಛԽͨ͠ཧళձࣾΛӡӦɻӦۀ෦ͱͯ͠ސ٬ରԠɾٻ ਓࠂΛޮతʹ৴͢ΔͨΊͷίϯαϧςΟϯάʹैࣄɻಛʹϚΠ φϏɾϦΫφϏͳͲͷ૯߹ഔମͷ׆༻Λಘҙͱ͓ͯ͠ΓɺۀछΘͣ ༷ʑͳاۀͷ࠾༻ूஂܗͷ՝ͱ͖߹͍ͬͯΔɻ
- 5 2. About Webinar ຊͷΣϏφʔʹ͍ͭͯ
- 6 About Webinar ຊͷΣϏφʔʹ͍ͭͯ - झࢫ ࠾༻ͷूஂܗͰҰ൪͍͠ͷɺݶΒΕͨ࠾༻༧ࢉΛͲͷΑ͏ʹ͢Δ͔ɻ ͦͯ͠ಛʹ಄Λ๊͑Δͷ͕ɺٻਓࠂग़ߘͱ࠾༻αΠτΛΞοϓσʔτ͢Δඅ༻ͷόϥϯεɻ ࠓճͷηϛφʔͰɺ͋͘·ͰதཱͳٞΛָ͠ΜͰ͚ΔΑ͏ɺ
ٻਓࠂΛΓਚͨ͘͠ٻਓࠂཧళͷגࣜձࣾ61&/%ͱ ࠾༻ϒϥϯσΟϯάΛΓਚͨ͘͠$PBDIFST͕ٞ͢Δܗࣜͷηϛφʔ࣮ࢪɻ Job Listing Employer Branding ×
- 7 About Webinar ຊͷΣϏφʔʹ͍ͭͯ - ࠷͓͍͑ͨ͜͠ͱ ຊͷΣϏφʔͰ࠷͓͍͑ͨ͜͠ͱ What we
want to tell you...
- 8 ೝӾཡ Ԡื ఆ ࠾༻ͷूஂܗͰʜ ʮೝɾӾཡʯʮԠืʯʮఆ·Ͱͷϑϩʔʯ͜ΕΒΛlઢͰߟ͑Δz͜ͱ͕ॏཁ About Webinar ຊͷΣϏφʔʹ͍ͭͯ
- ࠷͓͍͑ͨ͜͠ͱ
- 9 3. Current Recruitment ࡢࠓͷ࠾༻ࣄ
- 10 ࡢࠓͷ࠾༻ࣄ - ࠾༻ϑϩʔ Ԡื ਓࡐհϑϩʔ ٻਓࠂϑϩʔ ϋϩʔϫʔΫ࠾༻ ໘ஊ
ΩϟϦΞ໘ஊ HPӾཡ CAΑΓհ ืूཁ߲Ӿཡ HPӾཡ ٻਓࠂ ࠾༻ϖʔδ ެڞ৬ۀ҆ఆॴ ໘ஊʴհ HPӾཡ ϋϩʔϫʔΫΑΓհ Current Recruitment ٻ৬ऀͷใೖखܦ࿏͕ଟ༷Խ͓ͯ͠Γɺ8&#ͷίϯςϯπॆ࣮ԽϒϥϯσΟϯά͕ඞཁෆՄܽɻ
- 11 Current Recruitment ࡢࠓͷ࠾༻ࣄ - ࠾༻ࢢ ٻ৬ऀԠืͷࡍɺҎ্͕ٻਓαΠτΛӾཡɾऑ͕اۀ)1ΛӾཡɻԠืͷஅʹ׆༻͍ͯ͠Δɻ
- 12 Current Recruitment ࡢࠓͷ࠾༻ࣄ - ࠾༻ࢢ 8&#ͷॆ࣮ԽʹΑΓɺԠืͷܾΊखͱͳΔใΛͲΕ͚ͩఏڙͰ͖Δ͔͕ϙΠϯτɻ
- 13 4. Case Study έʔεελσΟʔ
- 14 Case Study έʔεελσΟʔ - ΫϥΠΞϯτใ ༧ࢉ=
λʔήοτɿӦۀϚϯਓ ظؒɿޙ·Ͱʹ ্هϖϧιφͰߟ͑ͯΈΔ 4BB4اۀ
- 15 ɾ࠾༻༧ࢉɿؒສԁ ɾ࠾༻ਓɿ໊ ɾ͍ͭ·Ͱʹ࠾༻͍͔ͨ͠ɿؒ ɾैۀһنɿਓ ɾืू৬छɿ*5ɾ௨৴ͷӦۀϚϯ ɾੑผɿஉঁͲͬͪͰՄɻ ɾྸɿࡀdࡀ ɾٻΊΔεΩϧɿ๏ਓӦۀܦݧ
0GGJDFͳͲͷओཁεΩϧ ɾ࠾༻୲ɿӦۀ݉ਓࣄ wձࣾઃཱͯ͠ɻ4BB4ܕγεςϜձࣾΛӡӦɻ wઃཱ͔ͯ͠ΒdһؚΊͨਖ਼ࣾһϝϯόʔਓͱۀҕୗϝϯόʔਓ͘Β͍ͰӡӦɻ wͦͷ͏ͪͰਖ਼ࣾһਓΤϯδχΞɾσβΠφʔͰ͋Γɺ$4ɾӦۀ෦͕ਓɺܦཧͳͲόοΫΦϑΟε͕ਓͱ͍͏ฤɻ ۀҕୗϝϯόʔਓશͯΤϯδχΞɾσβΠφʔɻ w͔Βձ͕ࣾيಓʹΓ࢝Ί͖ͯͨͷͰɺͦΖͦΖ$4ɾӦۀܦݧ͕͋Δத్ࣾһΛೖΕͯ͞ΒʹചΓ্͛Ξοϓʹܨ͍͛ͨɻ w͜Ε·Ͱͷ࠾༻શͯϦϑΝϥϧͰ࠾༻Λ͖͕ͯͨ͠ɺϦϑΝϥϧݶք͕ݟ͖͑ͯͨͷͰվΊͯ࠾༻αΠτ͔Βٻਓࠂ·Ͱ ͔ͬ͠Γ࣮ࢪ͍ͨ͠ɻ wۙͰ͙͢ʹ࠾༻͠ͳ͍ͱӡӦͰ͖ͳ͍ͱ͍͏Θ͚ͳ͍ͷͰͱ͍͏εύϯͰܭըΛ࿅͍ͬͯΔ͕ɺ࠾༻͠ͳ͍ͱ ࣄۀ֦େ͕Ͱ͖ͳ͍ͷͰɺૣ͚Εૣ͍΄Ͳॿ͔Δɻ έʔεελσΟʔ - ΫϥΠΞϯτใ Case Study
- 16 UPENDʹΑΔٻਓࠂఏҊ 1. Job Listing έʔεελσΟʔ - ٻਓࠂͷఏҊ Case
Study
- 17 έʔεελσΟʔ - ٻਓࠂͷఏҊ ݪߘ ɾαΠζɿϓϨϛΞ&اը ɾܝࡌɿिؒܝࡌ EPEB3FDSVJUFST ɾܝࡌɿिؒܝࡌ
ɾΫϥΠΞϯταΫηεಋೖ Case Study ͝ఏҊϓϥϯ EPEBܝࡌʴEPEB3FDSVJUFSTϝσΟΞϛοΫεϓϥϯʢिؒʣ
- 18 έʔεελσΟʔ - ٻਓࠂͷఏҊ Case Study ӡ༻εέδϡʔϧ ݄ ݄
݄ ݄ ݄ ݄ ݄ औࡐ ݪߘ࡞ظؒ ݪߘिؒܝࡌ EPEB3FDSVJUFSTिؒӡ༻ %.௨ ूஂܗ࣌ظ બߟ࣌ظ ೖࣾɾݚम༻ظؒ ࣮Քಇ ɾܝࡌظؒϱ݄ɺޙʹ࣮Քಇ EPEBܝࡌʴEPEB3FDSVJUFSTϝσΟΞϛοΫεϓϥϯʢिؒʣ
- 19 έʔεελσΟʔ - ٻਓࠂͷఏҊ Case Study ۩ମతΞΫγϣϯ ɾ࣮ࡍʹಇ͔Ε͍ͯΔํɺࣾͷੜͷϏδϣϯΛݪߘʹల։ ɾ࠷্ҐاըɺϓϨϛΞػೳɺݪߘྔͷ֬อͰ࿐ग़ɺใྔΛ࠷େݶڧԽ
ɾදΠϯλϏϡʔϖʔδ औࡐϨϙʔτ ɿ ɹࠓޙͷϏδϣϯاۀཧ೦Λݟ͑ΔԽ ɾ1JDL61ϖʔδʹͯଞࣾͱͷࢹ֮తͳࠩผԽ ᶃूஂܗ ݪߘ EPEBܝࡌʴEPEB3FDSVJUFSTϝσΟΞϛοΫεϓϥϯʢिؒʣ
- 20 έʔεελσΟʔ - ٻਓࠂͷఏҊ Case Study ۩ମతΞΫγϣϯ ɾۀքਵҰͷσʔλϕʔεʹରͯ͠ͷاۀଆ͔ΒͷΞϓϩʔν ɾѹతͳطಡɺҰݪߘʹೖͬͨํͷΞϓϩʔνɺ
ɹλʔήοτٻ৬ऀʹରͯ͠औΓ͜΅͠ͷͳ͍ӡ༻ ɾ$4 ΫϥΠΞϯταΫηε ಋೖʹΑΔɺ݄ผɾिผɾผޮՌݕূ ᶄ༗ޮٻਓͷ֫ಘ EPEB3FDSVJUFST EPEBܝࡌʴEPEB3FDSVJUFSTϝσΟΞϛοΫεϓϥϯʢिؒʣ
- 21 έʔεελσΟʔ - ٻਓࠂͷఏҊ Case Study ۩ମతΞΫγϣϯ ɾਓࣄ୲ͷෛ୲ݮগɹɹɹɹɹɹɹɹɹɹɹɹ ɹӦۀΛ݉ۀաଟͷվળ
ɾ࠾༻ͷ্ ɹࣾؒͰͳࣾؒ͘Ͱపఈͨ͠αϙʔτɾӡ༻ ɹఆ·Ͱͷาཹ·Γվળʗ݄ผɾिผɾผޮՌݕূ ᶄ༗ޮٻਓͷ֫ಘ EPEB3FDSVJUFST ΫϥΠΞϯταΫηεʹ͍ͭͯ EPEBܝࡌʴEPEB3FDSVJUFSTϝσΟΞϛοΫεϓϥϯʢिؒʣ
- 22 έʔεελσΟʔ - ٻਓࠂͷఏҊ ˖ΞΫςΟϒϢʔβʔ Ұࡾݝࡏॅɾࡀʙࡀ ๏ਓӦۀܦݧɾ&YDFMɾ8PSEɾ1PXFS1PJOUͳͲͷओཁεΩϧ ϩάΠϯिؒҎ doda
Mࣾ Rࣾ Eࣾ UU 1455ਓ 1110ਓ 1955ਓ 1222ਓ ܝࡌதݪߘ 42݅ 204݅ 1046݅ 99݅ 1ܝࡌͨΓͷٻ৬ऀ 34.6ਓʗ1݅ 5.4ਓʗ1݅ 1.8ਓʗ1݅ 12.3ਓʗ1݅ ※2021/11/4ݱࡏ Case Study ଞഔମͱͷൺֱ ˖ܝࡌதݪߘ EPEBɿ8FCܥʢ*5ʣιϦϡʔγϣϯӦۀ .ࣾɿ๏ਓӦۀ ۀछ*5ܥ 3ࣾɿ๏ਓӦۀ ۀछ*5ܥ &ࣾɿ*5ɾٕज़ɾγεςϜӦۀ ۈɿ౦ژ
- 23 έʔεελσΟʔ - ٻਓࠂͷఏҊ ϓϨϛΞػೳಋೖݪߘɺ௨ৗݪߘΑΓ17͕ഒɺԠืޮՌഒͷਪҠɻ ͔ͭϓϨϛΞػೳಋೖݪߘ௨ৗݪߘʹൺɺఔͷܝࡌྔɻ 㱺ϓϨϛΞݪߘͷܝࡌํʹΑΔԠืޮՌͷݮগͷϦεΫ 㱺&ݪߘͱ%ݪߘΛൺͯΈͯɺഒͷԠืޮՌͷҧ͍͕͋Γ·͢ɻ ݪߘผܝࡌޮՌɹʙ
ݪߘλΠϓ ର݅ ฏۉPV ฏۉԠื A 8 903 22 B 11 935 42 C 58 1015 61 D 20 1240 63 E 26 2761 95 ݪߘλΠϓ ର݅ ฏۉPV ฏۉԠื A 0 - - B 5 1539 82 C 16 1417 85 D 18 2515 90 E 13 4417 169 ϓϨϛΞϜاը ௨ৗݪߘ Case Study ֤छσʔλ
- 24 έʔεελσΟʔ - ٻਓࠂͷఏҊ ฏۉطಡ ฏۉӾཡ ฏۉԠื ฏۉCVR 73.0%
68.1% 45.3% 16.7% ※100௨ૹ৴ޙฏۉσʔλ *5ӦۀӦۀ৬ͷதͰਓؾ৬छͰɺ֤าཹ·ΓEPEB3FDSVJUFSTͷதͰ͔ͳΓߴਪҠɻ جຊܝࡌͷΈͰूஂܗՄೳ͕ͩɺ ʮҙཉ͋Δ͕ܦݧ͕ͳ͍ʯʮٯʹܦݧे͕ͩձࣾͷ৭ʹ߹Θͳ͍ʯ ͷબߟͷݪҼ͕ߟ͑ΒΕΔɻ ܝࡌݪߘͰʮҙཉɾՁ؍ʯɺEPEB3FDSVJUFSTͰʮ࣭ɾܦݧʯΛิ͍߹͍ɺ ແବͷͳ͍ӡ༻͕Մೳɻ Case Study ֤छσʔλ EPEB3FDSVJUFSTӡ༻ޮՌ *5ιϦϡʔγϣϯӦۀ ɹʙ
- 25 έʔεελσΟʔ - ٻਓࠂͷఏҊ Case Study ·ͱΊ ೝӾཡ Ԡื
ఆ EPEBͷ༏Ґੑ ܝࡌ͋ͨΓͷٻ৬ऀ EPEBͰͷ্Ґϓϥϯ 4&0 EPEBͷϓϨϛΞػೳ ݪߘͷใྔɾिʹҰճͷ্Ґදࣔ EPEBSFDSVJUFST׆༻ ͔݄Ͱ࣮֬ͳ࠾༻
- 26 CoachersʹΑΔ࠾༻ϒϥϯσΟϯάఏҊ 2. Employer Branding έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Case
Study
- 27 ɾ࠾༻༧ࢉɿؒ120ສԁ ɾ࠾༻ਓɿ3໊ ɾ͍ͭ·Ͱʹ࠾༻͍͔ͨ͠ɿؒ ɾैۀһنɿ15ਓ ɾืू৬छɿITɾ௨৴ͷӦۀϚϯ ɾੑผɿஉঁͲͬͪͰՄɻ ɾྸɿ25ࡀ~35ࡀ ɾٻΊΔεΩϧɿ๏ਓӦۀܦݧ
+ OfficeͳͲͷओཁεΩϧ ɾ࠾༻୲ɿӦۀ݉ਓࣄ Case Study ɾϦϑΝϥϧ͕Ͱ͖ΔձࣾͷͨΊɺࣾһ͕ใɾ࠾༻ʹڠྗత ˠࣗࣾͰͷίϯςϯπهࣄɺ4/4ͷ׆༻ ɾӦۀ໊͕ࡏ੶͍ͯ͠ΔͨΊɺڭҭڥɺ੍͕͍ͬͯΔʢ0+5ʣ ˠࣗࣾͷϦΫϧʔτϖʔδʹΩϟϦΞεςοϓɺڭҭମ੍ͷϖʔδՃ ɾαʔϏεͷ্໊͕͕͖͍ͬͯͯΔɻ ˠձࣾઃཱͷࢥ͍ɺࠓޙͷలΛදϖʔδʹهࡌ ɾ৽͍͠αʔϏεͷͨΊɺӦۀεΩʔϜΛ࡞͍͚ͬͯΔɻ ˠʮӦۀ׆ಈº࠾༻ʯͱͯ͠4/4׆༻ ରԠҊ έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ
- 28 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Phase.1 8&#ίϯςϯπͷ࡞Γ Phase.2
8&#ίϯςϯπͷ֦ॆ Phase.3 แׅతͳӡ༻ ɾϗʔϜϖʔδ࠾༻αΠτ੍࡞ ɾແྉٻਓഔମͷඋ ɾΞάϦήʔγϣϯඥ͚ ɾٻ৬ऀ͚ͷهࣄ੍࡞ ɾ࠾༻ಈըͷ׆༻ ˠ༗ӹͳใൃ৴Λܧଓ ɾٻਓࠂͷ׆༻ ɾແྉഔମͷӡ༻ ࠾༻ϒϥϯσΟϯάͷେ·͔ͳྲྀΕ ("׆༻ɺϒϩάʢίϯςϯπʣهࣄՃɺಈ ըՃʢΠϯϑΥɺάϥϑΟοΫʣɺ ZPVUVCFɺ4/4ɺ࠾༻ߦʢ310ʣɺϐο νࢿྉɺΦϑΟεσβΠϯ
- 29 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Phase.1 8&#ίϯςϯπͷ࡞Γ Phase.2
8&#ίϯςϯπͷ֦ॆ Phase.3 แׅతͳӡ༻ ˔࠾༻αΠτͷ৽ ظؒɿϲ݄ ˔هࣄɾಈը੍࡞ ظؒɿϲ݄ ࠓճͷରԠ ˔%PEBܝࡌ ظؒɿϲ݄ ٻ৬ऀͷಈઢʹج͍ͮͨίϯςϯπඋɺͦͷޙʹٻਓࠂΛ׆༻͢Δ͜ͱͰ ޮతͳूஂܗʙ࠾༻ΛΊ͟͢ɻ
- 30 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Phase.1 8&#ίϯςϯπͷ࡞Γ τοϓʢMVVɺ࠾༻ಈըɺࣈͰݟΔʓʓɺձࣾ֓ཁʣ
ද ϝοηʔδ ΠϯλϏϡʔ SNS ΩϟϦΞ ڭҭ੍ ٻਓใ هࣄɺϒϩά ϝοηʔδ هࣄ Indeed,ٻਓϘοΫεɺελϯόΠ άʔάϧ͓ࣄݕࡧ ※ΞάϦέʔγϣϯܕݕࡧΤϯδϯ engageʢΤϯτϦʔɺԠืϑΥʔϜʣ ςΩετΛೖྗ શମΛ၆ᛌͯ͠ಈઢΛઃܭ͢Δ͜ͱͰɺٻ৬ऀͷใఏڙԠื·ͰͨͲΓண͖͍͢ߏͱ͢Δ
*OEFFEࣾͷσʔλʹΑΔͱɺٻ৬ऀͷׂҎ্͕ɺͨΓલʹʮΦϯυϝσΟΞʯ๚͍ͯ͠Δɻ ௐࠪ݁ՌʹΑΔͱɺब৬ɾస৬׆ಈͷࡍɺاۀͷϗʔϜϖʔδΛʮඞͣӾཡͨ͠ʯʮؾʹͳΔاۀӾཡ͍ͯͨ͠ʯͱ ճͨ͠ٻ৬ऀˋɺاۀͷ࠾༻ϖʔδˋʹͷ΅Δɻ Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ 0.3ʹ͍ͭͯ
ΦϯυϝσΟΞϦΫϧʔςΟϯά࣮ફاۀʹରͯ͠ߦͬͨௐࠪʹΑΔͱɺ ʮԠืऀ͕૿͍͑ͯΔʯͱײ͍ͯ͡Δׂ߹࣮ફاۀͷˋɺ ʮ࠾༻ऀ͕૿͍͑ͯΔʯͱײ͍ͯ͡Δׂ߹ɺ࣮ફاۀͷˋʹٴΜͩɻ Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ 0.3ʹ͍ͭͯ
ΦϯυϝσΟΞϦΫϧʔςΟϯά࣮ફاۀͷɺˋ͕ ʮٻ৬ऀͷೖࣾޙͷఆண͕ߴ͍ʢʮඇৗʹߴ͍ͱࢥ͏ʯɺʮߴ͍ͱࢥ͏ʯͷ߹ܭʣʯͱ࣮ײɻ ͪͳΈʹɺඇ࣮ફاۀˋʹཹ·Δɻ Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ 0.3ʹ͍ͭͯ
ΦϯυϝσΟΞϦΫϧʔςΟϯά࣮ફاۀͷˋ ʮΦϯυϝσΟΞϦΫϧʔςΟϯά࠾༻අ༻ͷܰݮʹͳΔʯͱߟ͍͑ͯΔɻ ͞Βʹɺˋ͕ʮ࠾༻ʹ͔͚Δ࿑ྗΛݮͰ͖Δͱࢥ͏ʯͱճ͍ͯ͠Δɻ Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ 0.3ʹ͍ͭͯ
- 35 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Phase.2 8&#ίϯςϯπͷ֦ॆ ‣λʔήοτͱతͷ໌֬Խ
ಈըͷతڵຯשىཧղਂԽͲͪΒ͔ɻ ‣໌֬ͳϝοηʔ ジ ੑ ࢹௌऀʹରͯ͠໌֬ͳϝοηʔ ジ Λ২͚͑·͢ɻಈըʹଟ͘ͷใΛ ٧ΊࠐΉ͜ͱࢹௌऀͷࠞཚΛট͖ɺҹ が ബ͍ಈըʹͳΓ が ͪ で ͢ɻ ‣ςϯϙͷ͍͍ߏ ϝϦϋϦͷ͋Δߏ で ࢹௌܧଓΛ্ͤ͞·͢ɻจষͷߏɺΧοτ Γସ͑ɺޮՌͷ༻ͳ ど Λۦͯ͠ࢹௌऀΛ͖ͤ͞ͳ͍ಈըΛ੍࡞͠· ͢ɻ ಈը੍࡞ʹ͍ͭͯ
- 36 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ Phase.2 8&#ίϯςϯπͷ֦ॆ ಈը੍࡞ʹ͍ͭͯ
˔ಈըߏҊ γʔϯɿΦʔ プ χϯ グ ʮ4BB4࠷ઌͷ ベ ϯνϟʔاۀʯ で ͋Δ͜ͱΛ͑Δ γʔϯɿԊֵʮʑ৽ͨͳઓΛଓ͚͍ͯΔʯ͜ͱΛ͑Δɻ γʔϯɿձࣾͷجຊใΛհɻैۀһɾڌɾࣄۀྖҬɻ γʔϯɿαʔϏε༰ʹ͍ͭͯৄ͘͠આ໌ɻʢۀքγΣΞɺࢢʣ γʔϯɿݚम੍ɺධՁ੍ͷհ γʔϯɿӦۀ৬ͷೖࣾޙͷΩϟϦΞεςοϓ γʔϯɿࣾһΠϯλ ビ ϡʔʮੜͷʯͱͯ͠ಧ͚Δ͜ͱ で ۩ମతͳΠϝʔ ジ Λ༩͑Δɻ γʔϯɿτο プ ϝοηʔ ジ ද༷͔Β͜Ε͔ΒͷձࣾɾٻΊΔਓࡐʹ͍ͭͯϝοηʔ ジ γʔϯɿΤϯ デ Οϯ グ ٻ৬ऀʹ͚͓ͯ༠͍ͷݴ༿ΛૹΓ·͢ɻ ॏཁͳϙΠϯτɺλʔήοτ͚ͷҰ؏ͨ͠ϝοηʔδੑͱςϯϙͷྑ͞
- 37 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ ಈը੍࡞ʹ͍ͭͯ ࠾༻αΠτɾϒϩάهࣄ FOHBHFXBOUFEMZʹಈըΛܝ
ࡌ͢Δ͜ͱͰٻ৬ऀͷڵຯΛשى ͠·͢ɻ YouTube ܧଓతͳಈըܝࡌϒϥϯσΟϯ άܗʹޮՌతͰ͢ɻ εΧτɾDM৴ SNS ༗ӹͳใൃ৴Λߦ͏͜ͱͰٻ৬ ऀͷೝ֫ಘʹͭͳ͕Γ·͢ɻ ϗʔϜϖʔδ وࣾʹڵຯΛ࣋ͪ)1ʹ๚Εͨٻ ৬ऀʹରͯ͠ಈըϝοηʔδΛ ͑·͢ɻ ࠂ Ϛε͚ʹڵຯΛऒ͘ಈըΛܝࡌ ͯ͠ΤϯτϦʔͷ࠷େԽΛૂ͍ ·͢ɻ ໘ આ໌ձ ϝοηʔδੑͷڧ͍ಈըΦϯϥ Πϯઆ໌ձ͚ಈըΛ࡞͠· ͢ɻ จষ ࢹ֮ͰΞϓϩʔν͢Δ͜ͱ ͰɺΑΓձࣾʹڵຯ࣋ͬͯΒ͍ ೖࣾҙཉΞοϓʹͭͳ͕Γ·͢ɻ ݱ෩ܠɺಉ੮Ͱ͖ͳ͍ࣾһͷ ໘Ͱ׆͔ͤΔಈըΛ࡞͠ ·͢ɻ Phase.2 8&#ίϯςϯπͷ֦ॆ
- 38 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ ಈը੍࡞ʹ͍ͭͯ Phase.2 8&#ίϯςϯπͷ֦ॆ
1. ΤϯτϦʔืू ࠾༻ઓུʹج͍ͮͨಈը੍࡞͕ॏཁͰ͢ɻ ೝ֫ಘ/ڵຯשى 2. બߟϓϩηε ࢤUP/ϛεϚονࢭ 3. ఆऀϑΥϩʔ Πϝʔδ۩ମԽ/ࣙୀࢭ Recruit Flow ʲSNS×ձࣾհʳ Ϛε͚ʹईಈըΛߘ ࢦ໊ݕࡧΛૂ͏ ʲ࠾༻HP×ΠϯλϏϡʔʳ ٻΊΔਓࡐ૾Λܝࡌ ΤϯτϦʔऀͷ্࣭ ʲఆऀHP×1ີணʳ ಇ͘Πϝʔδͷ۩ମԽͱ ϞνϕʔγϣϯUP
- 39 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ هࣄ੍࡞ʹ͍ͭͯ Phase.2 8&#ίϯςϯπͷ֦ॆ
‣ ʲهࣄҊʳ ɾઃཱ͔Βͷྺ࢙ ɾӦۀ෦ΤʔεͷҰʹີணͯ͠Έͨʂ ɾΛৼΓฦͬͯΈͨࣄۀܧଓͷϙΠϯτ ɾදʹࠓޙͷలΛฉ͍ͯΈͨʂ ɾೖࣾޙͷڭҭମ੍Λ͝հ ɾͲΜͳΛѻ͍ͬͯΔͷʁ ɾձࣾͷࣄۀల։ͱച্ਪҠ ɾࣾͷརްੜͷߟ͑ํ ‣ ܝࡌը૾ͷը࣭ߥ͘ͳ͍͔ʁ৬छձࣾͷັྗ͕ΘΔλΠτϧ͔ʁ ۀ༰͕͔ͬ͠ΓΘΔ͔ʁ ্هϙΠϯτΛԡ͑ͯ͞࡞͠ɺఆظతʹԠืঢ়گͷ֬ೝ͓ΑͼืूهࣄΛߋ ৽ɻΧόʔࣸਅهࣄλΠτϧͳͲͷݟ͠ͱมߋΛܧଓతʹ࣮ࢪ͢Δ͜ͱ ͰɺޮՌతͳืूΛਤΔɻ
- 40 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ هࣄ੍࡞ʹ͍ͭͯ Phase.2 8&#ίϯςϯπͷ֦ॆ
- 41 Case Study έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ EPEBܝࡌ Phase.3 แׅతͳӡ༻
ݪߘผܝࡌޮՌɹ2021/5ʙ2021/10 ϓϨϛΞػೳಋೖݪߘɺ௨ৗݪߘΑΓ17͕ഒɺԠืޮՌഒͷਪҠɻ ͔ͭϓϨϛΞػೳಋೖݪߘ௨ৗݪߘʹൺɺఔͷܝࡌྔɻ 㱺ϓϨϛΞݪߘͷܝࡌํʹΑΔԠืޮՌͷݮগͷϦεΫ 㱺&ݪߘͱ%ݪߘΛൺͯΈͯɺഒͷԠืޮՌͷҧ͍͕͋Γ·͢ɻ ݪߘλΠϓ ର݅ ฏۉPV ฏۉԠื A 8 903 22 B 11 935 42 C 58 1015 61 D 20 1240 63 E 26 2761 95 ݪߘλΠϓ ର݅ ฏۉPV ฏۉԠื A 0 - - B 5 1539 82 C 16 1417 85 D 18 2515 90 E 13 4417 169 ϓϨϛΞϜاը ௨ৗݪߘ
- 42 Case Study ೝӾཡ Ԡื ఆ ແྉ࠾༻ഔମ ΞάϦήʔγϣϯαʔϏε ٻਓࠂ
EPEB ॆ࣮ͨ͠࠾༻αΠτ هࣄɺ࠾༻ಈը ˠϏδϣϯࣾ෩͕ेΘΔ έʔεελσΟʔ - ࠾༻ϒϥϯσΟϯάͷఏҊ ཧղͷਂ͍༗ޮԠืͷ֫ಘ ·ͱΊ
- 43 5. Summary ૯ׅ
- 44 ૯ׅ - ࠾༻ͷࣦഊύλʔϯ ӦۀϚϯͷख๏ΛӏವΈʹͯ͠͠·͍ɺඇܭըతͳٻਓࠂ༧ࢉͷΈΛԼͯ͠͠·͏ɻ ࠾༻αΠτΛ࡞͚ͬͨͩͰɺೝࢪࡦΛߦ͍ͬͯͳ͍ɻ Ԡื͘Δ͕ͦͷޙͷϑΥϩʔମ੍ΛܾΊ͍ͯͳ͍ɻ
Summary ᶃ ᶄ ᶅ
- 45 ࠾༻ͷूஂܗͰʜ ʮೝɾӾཡʯʮԠืʯʮఆ·Ͱͷϑϩʔʯ ͜ΕΒΛlઢͰߟ͑Δz͜ͱ͕ॏཁ ૯ׅ - ࠷ॏཁͳ͜ͱ Summary
- 46 ೝӾཡ Ԡื ఆ EPEBͷ༏Ґੑ ܝࡌ͋ͨΓͷٻ৬ऀ EPEBͰͷ্Ґϓϥϯ 4&0
EPEBͷϓϨϛΞػೳ ݪߘͷใྔɾिʹҰճͷ্Ґදࣔ EPEBSFDSVJUFST׆༻ ͔݄Ͱ࣮֬ͳ࠾༻ ແྉ࠾༻ഔମ ΞάϦήʔγϣϯαʔϏε ٻਓࠂ EPEB ॆ࣮ͨ͠࠾༻αΠτ هࣄɺ࠾༻ಈը ˠϏδϣϯࣾ෩͕ेΘΔ Ϛονͷߴ͍༗ޮԠืͷ֫ಘ ٻਓࠂ ࠾༻ϒϥϯσΟϯά ૯ׅ - ࠷ॏཁͳ͜ͱ Summary
- 47 Good coachers upend THE RECRUITMENT. ࠾༻Λͻͬ͘Γฦͤɻ