GO VIRAL: CONTENT CREATION TECHNIQUES #SMWLAGOS #SMWDEVJAM

Slides from a talk I gave at Social Media Week Lagos about creating viral content. The talk is based on our work creating content for developer audiences at Devcenter and the strategies we've used.

Transcript

1. Going Viral #SMWDEVJAM
2. Hi, I’m Olabinjo Adeniran ! Managed Social Media at Hotels.ng ! Managed Paid advertising channels at Hotels.ng ! Community and Growth Manager at OMG Digital ! Consulted for a couple of other startups and brands ! Marketing and Communications Lead at Devcenter ! Please tag @UPNEPA and @Devcenterco
4. About Devcenter: Devcenter matches remote teams to remote software projects ! We build world class software using a network of the most elite software developers and designers in Africa ! We manage Devcenter Square - the largest online community of Software Developers and Designers in Sub-Saharan Africa with almost 3000 members
5. What is Virality?
6. !A virus(biology) - is a small infectious agent that replicates only inside the living cells of other organisms - Wikipedia !Viral(Internet) - A piece of content can spread just like a virus if people become “infected” when they see it. The infection usually comes from evoked emotions that spur the viewer to share it, so they can relate with other people and discuss how they feel - Lifewire
7. Going Viral: Devcenter as a case study ! People ! Content ! Platforms ! Distribution ! Retention ! Measurement ! Offline
8. People People are the most important part of your content strategy
10. Who do Nigerian Software developers follow?
12. We Began to Curate Content from Nigerian Developers in a Newsletter
14. We Also Allowed them Write it
16. Then We Began To Create Content - What Would Nigerian Developers Like to Read? We curated again
17. Platforms Where is your audience hanging out online?
20. Trends Diamonds are forever but trends are not
21. Distribution Your content needs to get to its intended audience. Somehow.
22. Where are Nigerian Software Developers? • Twitter • Facebook • Stack Overflow • Technology Events • Medium • Email • Technology Blogs
23. Retention If people aren’t coming back to consume your content, WYD?
26. Measurement The metrics you measure should be focused on your goals
27. Offline Most consumer journeys start offline
28. Thank You. Questions? • Devcenter.co • @upnepa • @devcenterco • Digitalmarketer.ng