Big brands, once reliant on traditional marketing, are facing a growing relevance gap and underperforming on SERPs as a result.
While they've built strong mental associations with consumers, Google prioritizes online signals, favoring brands with a robust relevant digital footprint.
In this talk, VP of Global Organic Media, Paul Norris, will explore the parallels between brand recognition and category relevance and why, with the growing demands of the digital world, a focus on non-brand category relevance is essential for long-term organic growth.
paulaaronnorris
erikaheidi
soudai
stephaniewalter
mraible
productmarketing
addyosmani
bkeepers
lara
ammeep
tanoku
phodgson
malarkey
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