Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
個人開発こそ世界へ / Indie App Development Lunch LT 2
Search
Hiroki Nagasawa
June 20, 2025
1
1.1k
個人開発こそ世界へ / Indie App Development Lunch LT 2
個人開発の海外での収益化 Lunch LT:
https://findy.connpass.com/event/355017/
Hiroki Nagasawa
June 20, 2025
Tweet
Share
More Decks by Hiroki Nagasawa
See All by Hiroki Nagasawa
自分のために作ったアプリが、グローバルに使われるまで / Indie App Development Lunch LT
pixyzehn
1
220
日付の繰り返しの話 / Mobile Act OSAKA 14
pixyzehn
0
10
Featured
See All Featured
Documentation Writing (for coders)
carmenintech
72
4.9k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
1k
How to Ace a Technical Interview
jacobian
278
23k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
Git: the NoSQL Database
bkeepers
PRO
431
65k
Facilitating Awesome Meetings
lara
54
6.5k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
760
It's Worth the Effort
3n
185
28k
Rails Girls Zürich Keynote
gr2m
95
14k
Building Adaptive Systems
keathley
43
2.7k
The Pragmatic Product Professional
lauravandoore
35
6.8k
Transcript
Hiroki Nagasawa ݸਓ։ൃͦ͜ੈքɻ ࠷ॳ͔Βւ֎Λҙࣝͨ͠։ൃઓུ
ࣗݾհ • Hiroki Nagasawa • iOSΤϯδχΞ at Doist • Apple
PlatformͰݸਓ։ൃ • ࢧग़ཧΞϓϦ “Expenses”
ݸਓ։ൃͷFlywheel (ཧ) Ϣʔβʔ֦େ ऩӹԽ ϓϩμΫτվળ ͜ͷαΠΫϧΛখ͘͞ૣ͘ճ͢͜ͱΛҙࣝ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ 1 2 3 қ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ χονͳͰ͋ΔఔͷPMFΛݟ͚ͭΔ͜ͱ͕࠷ॏཁ! ͦΕͳͷʹຊ͚ͩʹಛԽ͢Δཧ༝͕͋Δ͔…͓ͦΒ͘No!
Expensesͷॳظઓུ • ࣗͷڧ͍Pain(௧Έ)Λղܾ͢ΔΑ͏ͳϓϩμΫτ • ओཁݴޠΛӳޠʹͯ͠Ϣʔβʔ֫ಘͷύΠΛ֦େ • ϓϥοτϑΥʔϜͷࢥʹԊ͏ • γϯϓϧ͚ͩͲඞཁʹԠͯ͡ଟػೳ
ExpensesͷϢʔβʔ֦େ • ϑΟʔυόοΫ͔Βຊ࣭తͳʹऔΓΉ • ίετ͕͔͔Βͳ͍ASOΛಓʹվળ • ͕ࣗҰ൪ͷίΞϢʔβʔʹͳΔ • χʔζΛͱʹϩʔΧϥΠζ͍ͯ͘͠
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ऩӹԽٸ͕ͣϓϩμΫτ͕ચ࿅͢Δͱͱʹ͡Θ͡Θͱ (ݸਓతݟղ: ւ֎ͷϢʔβʔྑ͍ϓϩμΫτʹ͓ۚΛ͏)
ExpensesͷऩӹԽॳظ • ϑϦʔϛΞϜͰ༗ྉػೳ(ങ͍Γ)ඇৗʹ҆͘ઃఆ • ίʔώʔͰṶ͔Εಘͨ͠ͱָ؍తʹߟ͑Δ • େ͖ͳػೳظʹΘͨΔվળͱͱʹஈΛগ্ͣͭ͛͠Δ
ExpensesͷऩӹԽຊ֨Խ • ങ͍Γͷஈ্͕͕ΓͬͨλΠϛϯάͰαϒεΫԽ • ങ͍ΓͷஈΛؒαϒεΫͷஈͷ3ഒ΄Ͳʹ • ༗ྉػೳͷݟ͠ • ߪೖը໘ͷେ෯ͳվળ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ͋ΔఔͷϢʔβʔ֫ಘͱऩӹԽ͕Ͱ͖ΕࣗͣͱϞνϕʔγϣϯ↗ ظతʹ͕ࣗҰ൪ͷίΞϢʔβʔʹͰ͋Δ͜ͱ͕༗ར
Ϟνϕʔγϣϯҡ࣋͢Δίπ • ࣗʹͱͬͯඞཁෆՄܽͳΞϓϦͱ͢Δ • ػೳՃࣗͷϞνϕʔγϣϯΛॏཁࢹ • ࣅͨΑ͏ͳঢ়گͷݸਓ։ൃऀͱؔΘΔ • ചΓ্͛Active Paid
SubscriptionsΛݟΔ
ݸਓ։ൃ × άϩʔόϧ ʹ ແݶͷՄೳੑ • ࣗͷڧ͍PainΛղܾ͢ΔΑ͏ͳϓϩμΫτ • ӳޠΛओཁݴޠʹͯ͠PMFͷՄೳੑΛ࠷େݶʹ •
ϓϥοτϑΥʔϜͷ༏ҐੑΛଘʹੜ͔ͯ͠ΦʔΨχοΫྲྀೖ • AIͷ׆༻