Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
個人開発こそ世界へ / Indie App Development Lunch LT 2
Search
Hiroki Nagasawa
June 20, 2025
1
960
個人開発こそ世界へ / Indie App Development Lunch LT 2
個人開発の海外での収益化 Lunch LT:
https://findy.connpass.com/event/355017/
Hiroki Nagasawa
June 20, 2025
Tweet
Share
More Decks by Hiroki Nagasawa
See All by Hiroki Nagasawa
自分のために作ったアプリが、グローバルに使われるまで / Indie App Development Lunch LT
pixyzehn
1
210
日付の繰り返しの話 / Mobile Act OSAKA 14
pixyzehn
0
8
Featured
See All Featured
Testing 201, or: Great Expectations
jmmastey
42
7.5k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
Building an army of robots
kneath
306
45k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
How GitHub (no longer) Works
holman
314
140k
Art, The Web, and Tiny UX
lynnandtonic
299
21k
For a Future-Friendly Web
brad_frost
179
9.8k
Music & Morning Musume
bryan
46
6.6k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Raft: Consensus for Rubyists
vanstee
140
7k
Into the Great Unknown - MozCon
thekraken
39
1.9k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.5k
Transcript
Hiroki Nagasawa ݸਓ։ൃͦ͜ੈքɻ ࠷ॳ͔Βւ֎Λҙࣝͨ͠։ൃઓུ
ࣗݾհ • Hiroki Nagasawa • iOSΤϯδχΞ at Doist • Apple
PlatformͰݸਓ։ൃ • ࢧग़ཧΞϓϦ “Expenses”
ݸਓ։ൃͷFlywheel (ཧ) Ϣʔβʔ֦େ ऩӹԽ ϓϩμΫτվળ ͜ͷαΠΫϧΛখ͘͞ૣ͘ճ͢͜ͱΛҙࣝ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ 1 2 3 қ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ χονͳͰ͋ΔఔͷPMFΛݟ͚ͭΔ͜ͱ͕࠷ॏཁ! ͦΕͳͷʹຊ͚ͩʹಛԽ͢Δཧ༝͕͋Δ͔…͓ͦΒ͘No!
Expensesͷॳظઓུ • ࣗͷڧ͍Pain(௧Έ)Λղܾ͢ΔΑ͏ͳϓϩμΫτ • ओཁݴޠΛӳޠʹͯ͠Ϣʔβʔ֫ಘͷύΠΛ֦େ • ϓϥοτϑΥʔϜͷࢥʹԊ͏ • γϯϓϧ͚ͩͲඞཁʹԠͯ͡ଟػೳ
ExpensesͷϢʔβʔ֦େ • ϑΟʔυόοΫ͔Βຊ࣭తͳʹऔΓΉ • ίετ͕͔͔Βͳ͍ASOΛಓʹվળ • ͕ࣗҰ൪ͷίΞϢʔβʔʹͳΔ • χʔζΛͱʹϩʔΧϥΠζ͍ͯ͘͠
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ऩӹԽٸ͕ͣϓϩμΫτ͕ચ࿅͢Δͱͱʹ͡Θ͡Θͱ (ݸਓతݟղ: ւ֎ͷϢʔβʔྑ͍ϓϩμΫτʹ͓ۚΛ͏)
ExpensesͷऩӹԽॳظ • ϑϦʔϛΞϜͰ༗ྉػೳ(ങ͍Γ)ඇৗʹ҆͘ઃఆ • ίʔώʔͰṶ͔Εಘͨ͠ͱָ؍తʹߟ͑Δ • େ͖ͳػೳظʹΘͨΔվળͱͱʹஈΛগ্ͣͭ͛͠Δ
ExpensesͷऩӹԽຊ֨Խ • ങ͍Γͷஈ্͕͕ΓͬͨλΠϛϯάͰαϒεΫԽ • ങ͍ΓͷஈΛؒαϒεΫͷஈͷ3ഒ΄Ͳʹ • ༗ྉػೳͷݟ͠ • ߪೖը໘ͷେ෯ͳվળ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ͋ΔఔͷϢʔβʔ֫ಘͱऩӹԽ͕Ͱ͖ΕࣗͣͱϞνϕʔγϣϯ↗ ظతʹ͕ࣗҰ൪ͷίΞϢʔβʔʹͰ͋Δ͜ͱ͕༗ར
Ϟνϕʔγϣϯҡ࣋͢Δίπ • ࣗʹͱͬͯඞཁෆՄܽͳΞϓϦͱ͢Δ • ػೳՃࣗͷϞνϕʔγϣϯΛॏཁࢹ • ࣅͨΑ͏ͳঢ়گͷݸਓ։ൃऀͱؔΘΔ • ചΓ্͛Active Paid
SubscriptionsΛݟΔ
ݸਓ։ൃ × άϩʔόϧ ʹ ແݶͷՄೳੑ • ࣗͷڧ͍PainΛղܾ͢ΔΑ͏ͳϓϩμΫτ • ӳޠΛओཁݴޠʹͯ͠PMFͷՄೳੑΛ࠷େݶʹ •
ϓϥοτϑΥʔϜͷ༏ҐੑΛଘʹੜ͔ͯ͠ΦʔΨχοΫྲྀೖ • AIͷ׆༻