Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
個人開発こそ世界へ / Indie App Development Lunch LT 2
Search
Hiroki Nagasawa
June 20, 2025
1
1.1k
個人開発こそ世界へ / Indie App Development Lunch LT 2
個人開発の海外での収益化 Lunch LT:
https://findy.connpass.com/event/355017/
Hiroki Nagasawa
June 20, 2025
Tweet
Share
More Decks by Hiroki Nagasawa
See All by Hiroki Nagasawa
自分のために作ったアプリが、グローバルに使われるまで / Indie App Development Lunch LT
pixyzehn
1
240
日付の繰り返しの話 / Mobile Act OSAKA 14
pixyzehn
0
10
Featured
See All Featured
Done Done
chrislema
185
16k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
44
2.5k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
A Tale of Four Properties
chriscoyier
160
23k
Java REST API Framework Comparison - PWX 2021
mraible
33
8.8k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
61k
Fireside Chat
paigeccino
39
3.6k
Reflections from 52 weeks, 52 projects
jeffersonlam
352
21k
Optimizing for Happiness
mojombo
379
70k
Statistics for Hackers
jakevdp
799
220k
Testing 201, or: Great Expectations
jmmastey
45
7.6k
Transcript
Hiroki Nagasawa ݸਓ։ൃͦ͜ੈքɻ ࠷ॳ͔Βւ֎Λҙࣝͨ͠։ൃઓུ
ࣗݾհ • Hiroki Nagasawa • iOSΤϯδχΞ at Doist • Apple
PlatformͰݸਓ։ൃ • ࢧग़ཧΞϓϦ “Expenses”
ݸਓ։ൃͷFlywheel (ཧ) Ϣʔβʔ֦େ ऩӹԽ ϓϩμΫτվળ ͜ͷαΠΫϧΛখ͘͞ૣ͘ճ͢͜ͱΛҙࣝ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ 1 2 3 қ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ χονͳͰ͋ΔఔͷPMFΛݟ͚ͭΔ͜ͱ͕࠷ॏཁ! ͦΕͳͷʹຊ͚ͩʹಛԽ͢Δཧ༝͕͋Δ͔…͓ͦΒ͘No!
Expensesͷॳظઓུ • ࣗͷڧ͍Pain(௧Έ)Λղܾ͢ΔΑ͏ͳϓϩμΫτ • ओཁݴޠΛӳޠʹͯ͠Ϣʔβʔ֫ಘͷύΠΛ֦େ • ϓϥοτϑΥʔϜͷࢥʹԊ͏ • γϯϓϧ͚ͩͲඞཁʹԠͯ͡ଟػೳ
ExpensesͷϢʔβʔ֦େ • ϑΟʔυόοΫ͔Βຊ࣭తͳʹऔΓΉ • ίετ͕͔͔Βͳ͍ASOΛಓʹվળ • ͕ࣗҰ൪ͷίΞϢʔβʔʹͳΔ • χʔζΛͱʹϩʔΧϥΠζ͍ͯ͘͠
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ऩӹԽٸ͕ͣϓϩμΫτ͕ચ࿅͢Δͱͱʹ͡Θ͡Θͱ (ݸਓతݟղ: ւ֎ͷϢʔβʔྑ͍ϓϩμΫτʹ͓ۚΛ͏)
ExpensesͷऩӹԽॳظ • ϑϦʔϛΞϜͰ༗ྉػೳ(ങ͍Γ)ඇৗʹ҆͘ઃఆ • ίʔώʔͰṶ͔Εಘͨ͠ͱָ؍తʹߟ͑Δ • େ͖ͳػೳظʹΘͨΔվળͱͱʹஈΛগ্ͣͭ͛͠Δ
ExpensesͷऩӹԽຊ֨Խ • ങ͍Γͷஈ্͕͕ΓͬͨλΠϛϯάͰαϒεΫԽ • ങ͍ΓͷஈΛؒαϒεΫͷஈͷ3ഒ΄Ͳʹ • ༗ྉػೳͷݟ͠ • ߪೖը໘ͷେ෯ͳվળ
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍
ݸਓ։ൃͷ͠͞ 1.Ϣʔβʔʹͬͯ(͋Δ͍ೝͯ͠)Β͑ͳ͍ 2.ऩӹԽ͕Ͱ͖ͳ͍ 3.Ϟνϕʔγϣϯ͕ҡ࣋Ͱ͖ͳ͍ ͋ΔఔͷϢʔβʔ֫ಘͱऩӹԽ͕Ͱ͖ΕࣗͣͱϞνϕʔγϣϯ↗ ظతʹ͕ࣗҰ൪ͷίΞϢʔβʔʹͰ͋Δ͜ͱ͕༗ར
Ϟνϕʔγϣϯҡ࣋͢Δίπ • ࣗʹͱͬͯඞཁෆՄܽͳΞϓϦͱ͢Δ • ػೳՃࣗͷϞνϕʔγϣϯΛॏཁࢹ • ࣅͨΑ͏ͳঢ়گͷݸਓ։ൃऀͱؔΘΔ • ചΓ্͛Active Paid
SubscriptionsΛݟΔ
ݸਓ։ൃ × άϩʔόϧ ʹ ແݶͷՄೳੑ • ࣗͷڧ͍PainΛղܾ͢ΔΑ͏ͳϓϩμΫτ • ӳޠΛओཁݴޠʹͯ͠PMFͷՄೳੑΛ࠷େݶʹ •
ϓϥοτϑΥʔϜͷ༏ҐੑΛଘʹੜ͔ͯ͠ΦʔΨχοΫྲྀೖ • AIͷ׆༻