Coda--The Audio Puzzle

Transcript

1. LOWDER STANFIELD HUBER CLARK
2. THE ASSIGNMENT DEVELOP A BREAKTHROUGH NEW PUZZLE CONCEPT.
3. puzzle [noun] a game, toy, or problem designed to test ingenuity or knowledge.
4. 32% 3% 8% 9% 12% 16% 20% outdoor games sports toys dolls building sets games & puzzles electronics other the market
5. "board games and puzzles face the most direct competition from video games, tablet, and smartphone applications. However, the sales of board games and puzzles are likely to benefit from the current back-to-basics trend, which has parents looking for ways to unplug their kids and limit their screen exposure." -[Mintel]
6. THE PROBLEM HOW DO WE CREATE A UNIQUE, CHALLENGING AND REWARDING PUZZLE WITH HIGH MARGINS AND DEEP MARKET PENETRATION?
7. the five senses.
8. VOID THE ONE AND DONE A
9. WHY WAS IT SO SUCCESSFUL? PORTABLE. SIMPLE. CHALLENGING. [created by a teacher to demonstrate algebraic group theory]
10. $ $$$ Digital Physical IQ Twist ($10) Rubik's cube ($10) Chinese Ring ($12) Jigsaw Puzzles ($5-$35) Rush Hour ($20) 3D Puzzles Bop It! Tetris Game ($12) Hand held Tetris ($14) Musical Sound Puzzle ($8) Computer Web Apps MOBILE Apps
11. THE CONCEPT A RUBIK’S CUBE FOR SOUND. [USING PATTERN RECOGNITION WITHIN MUSIC]
13. the Position the audio puzzle for the next Beethoven, Beyonce, or Bruce.
14. the Target 39 years old 1-2 children ~$89k HHI 70% are white 70% have bought games in the last year 62% say music is an important part of their lives 9% play an instrument 74% want to provide children with things they didn't have Parents of children ages 6-11 [30 million]
15. crack the coda • 17 Code Rings • 7 colors/notes per ring • 23 trillion combinations
16. Plastic Speaker Memory bank Battery slot [3AA batteries] Instruction Booklet elements
17. Bop it! pricing $22.99 $9.99 Tetris coda $29.99 [5% of sale goes to the National organization of Music Education] *Profit of $12 per game
18. Customers perceive additional value in companies that give back Of our target: 64% of target donated to charity in the last year 70% are willing to volunteer time for a cause Philanthropy
19. Online: Targeted internet radio ads TV: Spot on cartoon shows POS: Big Coda Display the launch Channels online, TV, POS campaign Crack the Coda experiential Giant Coda Toy in major urban centers BACK TO SCHOOL LAUNCH
20. Museum Gift shops Distribution Online [aquarium, science center, places families go to learn] [above retailers, as well as, Amazon]
21. [Technology has become all consuming, so there is a rise in the "back to basics" trend where people are looking for more traditional ways of entertainment and mental stimulation.] [Music is important in development, but music education is being cut in schools.] Back to Basics Music Education • develops language and reasoning • strengthens memorization • increases coordination • builds imagination • learn pattern recognition • contributes to emotional development business case/rationale
22. future extensions partnership with kidz bop. sponsorship on brain games.[nat geo tv]
23. QUESTIONS?