Reality Show Pitch

Transcript

1. Publishing and Entertainment Concept Contaifer, Espinoza, Lowder, Shams 2/23/15
2. The Task ! A New Television Reality Show (Adults 55-74)
3. Target Context High spending power Trends in casting, advertising for older audiences Half watch primetime reality shows (10% more likely) Largest percentage in top quintile of every category of TV consumption (Cable, Primetime, Early & Late Fringe, All Day) Most watch between 7-11pm Top three shows: 1. American Pickers (History Channel, 23.4%) 2. Pawn Stars (History Channel, 21.8%) 3. Weather Center (Weather Channel, 20.1%)
4. Target Context
5. Sports Exploration Treasures in the Attic The Home/ Food Sitcoms Game Shows Crime News/ Weather
6. Sports Exploration Treasures in the Attic The Home/ Food Sitcoms Game Shows Crime News/ Weather Narrowed Target: Men 55-74
7. The Concept
8. American Pickers Pawn Stars 30 For 30 ! Show Concept
9. Wednesdays at 8pm, on
10. The Cast The Fan The Former Athlete The Host The Appraiser
11. Episode Flow Segment 1: Introduction of the city and its fan culture Segment 2: House visit Segment 3: Selection of memorabilia item, conversation Segment 4: Trio visits appraiser, item appraised, fan decision Commercial Commercial Commercial 21.5 Minute Program
12. Host Preferences • Extensive knowledge of sports history • Recognizable to the average sports fan • Confident and comfortable on camera • Able to improvise • Authentic, conversational and real • A class act Preferably a sports journalist
13. Host Preferences Mike Tirico ! Announcer for Monday Night Football Bob Costas ! NBC Sports Journalist for 30+ years Jim Nantz ! Host of NFL on CBS
14. Other Athletes: Michael Johnson (Track), Tim Brown (NFL), Karl Malone (NBA) Doug Flutie (NFL), Mike Piazza (MLB), Lawrence Taylor (NFL) Rickey Henderson (MLB), John Elway (NFL), Bill Russell (NBA) Kareem Abdul Jabbar (NBA), Joe Montana (NFL), Jerry Rice (NFL) Athlete Preferences Brett Favre ! Record breaking quarterback Shaquille O’Neal ! 4X NBA Finals Champion Pete Rose ! 3X World Series Winner
15. Post-Production Show Rollout Timeline April—June 2015 2016 Pre-Production July—September Filming October—December Marketing Campaign Rollout December February Season 1 Premiere
16. Channels: 1. TV 2. Print 3. Outdoor Marketing Campaign Content: Witness the Passion
17. Budget Typical network budgets can range from 100k-500k per episode Total Episode Budget: $290k Number of episodes: x12 Season 1 Production Budget: $3.48m Average budget for 30 min cable show: $250k Estimated host fees: $40k Cost of production per episode (including marketing)
18. Nielsen Ratings Ad sales Social Scour (secondary audiences) Measures of Success