Building For Next India

Building Apps for India is a next big thing in India in technology. It is making technology reach to masses in India. Here are some mobile development tips you can follow while building Android and iOS apps for Indian users.

Transcript

1. Building for ‘Next’ India - Prajyot Mainkar (@Prajyotm)
2. A B I T A B O U T M E • Director - Androcid • Chairman - IT & Young Entrepreneurship Forum @GCCI Panaji Goa • Manager of Goa Android User’s Group - Official Google Developer Group • Intel Innovator
3. WWW.COMPANY.COM 1 2 3 Agenda For Today Understanding the Indian Users Solving the ‘Emerging’ Problem Key Takeaways
4. Understanding the Indian Users
5. India stands 2nd with over 462 M of internet users Source: Statista
6. …Yet Again >100 million Users Came online in India last year Source: BCG
7. 40% Women users 730 million by 2020, 50% Rural Source: BCG
8. Patna was leading the 4G Race in India with 92.11% coverage ( April 2017) Source: OS
9. 65% of People In India are Internet-less but… Source: Google
10. 215 M Users, 240+ Cr minutes of Vo/Vi services 240+ Cr GB Data per month Source: Jio
11. 0.26GB in 2015 to 4GB Data Consumption on Average in 2018 - The Humble Fact Source: TRAI
12. Around 3-Lakh WiFi Hotspots by 2018 Source: TRAI
13. ⅓ users to switch from Feature Phone to Data-Enabled phone Source: IDC
14. Growth of Digital Payments 2018 April:109.55 M May: 116.62 M June :120.49 M Source: Digital India
15. Digital Payments using BHIM UPI increased from 189 M in May to 246 M in June 2018 Source: Digital India
16. Source: OS T H E M O B I L E S E R V I C E WA R Source: OS
17. Kolkata tops the 4G Availability in India Region with over 90% Source: OpenSignal
18. Source: OpenSignal T H E 4 G T R E N D
19. Source: Stats Counter T H E M A R K E T S H A R E
20. Source: OS T H E D E V I C E S I Z E S
21. Source: Trends M A K E I N I N D I A B U T P R O M OT E O U T O F T H E I N D I A
22. Solving The Emerging Problem
23. “We got ‘awesome’ features built in the app”
24. “I Care Performance” “We got ‘awesome’ features built in the app”
25. 20-30% Core Functions 70% ADs, GPS, Analytics CO M P R O M I S I N G FA C TO R
26. 20-30% Core Functions 70% ADs, GPS, Analytics Optimization for Indian Users W H AT I T I D E A L LY S H O U L D LO O K A S
27. The Constraints Diversity
28. 1. Mobile is the primary computing device 2. 33% of users face storage problems 3. Data = Money 4. Flaky Internet connection, Expensive 5. Prepaid uses > post paid 6. Budget Phones with ‘THEIR OWN’ UI CO N S T R A I N T S
29. 1. Usage Pattern e.g Screen Orientation 2. Building for backward compatibility 3. Keep an eye on APK Size & Updates 4. First time users 5. Localise everything that’s possible e.g: Images, Pricing for Indies, Coach marks D I V E R S I T Y 6. Building for experience e.g: Indian user’s don’t search often or use gestures 7. Localisation
30. 3 3 % I N C R E A S E O F S E A R C H R I C H E X P E R I E N C E
31. a. Handling Data and ‘Users’
32. 1. Impressive launch & building for offline 2. Effective data usage and transparency 3. Show up how much data they will use 4. Options to switch between data options 5. Wait for higher network options (WiFi) S O LV I N G DATA P R O B L E M S
33. B E I N G CO N T E X T A WA R E
34. T H I N K I N G O F F L I N E
35. T H I N K ‘ L I T E ’
36. b. Battery is part of user’s experience
37. Battery Life WiFi Speed/Quality Touch Screen Screen/Display Size Display Type/ Quality Connectivity Memory Display Resolution 0 10 20 30 40 50 60 70 80 90 100 38% 42% 44% 46% 46% 48% 52% 72% Source: Qualcomm Band Tracker, Market Search Group, US N O. 1 R E A S O N F O R U N I N S TA L L
38. The ‘Networking’ Pain More Network More Memory GPS All the Time! N E T W O R K F O R T H E K I L L
39. CPU RADIOS SCREEN Screen OFF e.g. wakelocks e.g. syncs, n/w activities Background Activities Screen ON W H E R E D O E S T H E P O W E R G O ?
40. Saves Battery Wait 2X Longer Sync Sync Sync Wait 2X Longer Exponential Backoff T H I N K B A C KO F F B E H AV I O U R
41. Do you really need GPS? Approximation? Ask the User Carry On Yes No Yes No You are Safe! Use Proximation in Action to reduce the resource usage Less time, Less process results but still meeting user’s needs Approximation of Pixels D O L E S S , W H E N YO U CA N
42. Do Now Server Response Data Push Optimization is Possible U N D E R S TA N D I N G N E T W O R K
43. WiFi will be fast and Cheap - give priority Avoid connections if NO Network is available. Airplane mode Testing Are you on Roaming? CA R E A B O U T N E T W O R K S TAT E
44. Modify the pattern based on connection type. Also, think behaviour type Download more data per session on faster networks ..but involve user in this scene Force a quicker pre-fetch K E E P A N E Y E O N N E T W O R K PAT T E R N S
45. Maximise app updates and its frequency when battery is charging Avoid updates when charge state is discharging Opt to update the frequency of update when charged with desktop dock than car dock M O D E R AT E C H A R G I N G S TAT E
46. Gather Insight Action Use the tools that help you gather the information What it means, and how it will impact your program Act on it and repeat! 1 2 3 The Lifecycle
47. “Before the battle of the fist comes the battle of the Performance.”
48. Pr@jyot Mainkar Director/Androcid Media Pvt. Ltd. (www.androcid.co) @prajyotm /prajyotmainkar Thank you!