Using Digital Marketing to Help Small Businesses Compete with Big Brands

This presentation highlights how small businesses can use digital marketing strategies like SEO, social media, and content creation to build visibility, attract customers, and grow successfully. It provides actionable insights to compete with larger brands and thrive in today’s competitive online market.

Transcript

1. Thiya Marketing Small Business Growth Strategies
2. Small businesses often feel overshadowed by big brands Digital marketing balances the playing field Helps boost visibility & attract customers
3.  Cost-effective vs traditional media  Measurable results with analytics  Equal opportunity to rank on Google & social media  Builds strong brand awareness
4. • Local SEO (near me searches)  Targeted Ads with small budgets  Personalization & direct communication  Social media engagement Example – Coffee Shop  ₹500/day Instagram ad  Targets 'coffee lovers within 5 km'  Competes with big brands at lower cost
5.  Step 1: Build a strong online presence  Step 2: Focus on SEO  Step 3: Leverage paid ads  Step 4: Content marketing  Step 5: Email & social media engagement
6.  Agility: Quick adoption of trends  Authenticity: Real human interactions  Niche targeting: Focus on specific audience Example – Boutique Store  Local influencer collaboration  Lower cost than celebrity endorsements  Better customer conversions
7.  Google My Business optimization  Content calendar (blogs + social posts)  Encourage customer reviews  Video marketing  Track analytics
8.  Targeted Facebook ads for 'pet lovers within 10 km'  Instagram before/after videos  Pet care tips via blogs  Wins more loyalty than national franchise
9.  Digital marketing = equal opportunity for growth  SEO, ads, content, social media help small businesses stand out  Authenticity & agility = small business advantage
10.  Ready to compete with big brands?  Thiya Marketing specializes in small business digital marketing strategies.  👉 Contact us today!
11.  🌐 Website: https://thiyamarketing.site  📞 Phone: +91-8976543210  📧 Email: thiyamarketing25@gmail.com  📍 Location: Nagercoil, Tamil Nadu