Content modelling workshop: Brighton University

Slides from the Content modelling workshop held at Brighton University, co presented and run with Ryan Bromley.

Including:
- Why the content process needs to change
- Breaking out of the page: from blobs to chunks
- Domain modelling: Objects, Relationships & Attributes
- Creating content models in Contensis
- A quick overview of Content Assemblies.

Transcript

1. CONTENT MODELLING UNIVERSITY OF BRIGHTON PRESENTED BY Richard Saunders Contensis product owner Ryan Bromley Marke2ng content coordinator
2. I.N.T.R.O
3. I.N.T.R.O INTRODUCTION
4. r.saunders@zengen2.com Contensis product owner Richard Saunders
5. r.bromley@zengen2.com Marke;ng content coordinator Ryan Bromley
6. I.N.T.R.O NEED
7. •Get any new content related project off to the best start •Get the most out of your content today and in the future
8. I.N.T.R.O TIME
9. •A mixture of theory and prac;cal sessions •The morning will focus on the subject domain •The aJernoon will focus on applying our learning to Contensis
10. I.N.T.R.O RULES
11. •Take notes •Ask ques;ons •Let us know if you need more sweets!
12. I.N.T.R.O OBJECTIVES
13. •Understand the content problem •Why the content process is changing •The what, why and how of content modelling •How this applies to Contensis
14. CHECK-IN
15. Ac;vity Sailboat
17. THE FUTURE ISN’T WAITING
21. BREAK CONTENT
22. LITTLE
 CHUNKS
25. Book ;tle Author Descrip;on Product details Product formats Category Image gallery
26. CONTENT 
 IS STUCK
 IN PAGES IF
27. ITS NOT
 FLEXIBLE
28. ITS NOT
 REUSABLE
29. ITS HARD
 TO MANAGE
30. ITS HARD
 TO MAINTAIN
31. ITS NOT
 READY FOR…
32. ITS NOT
 READY FOR… INSERT NEW WAY TO CONSUME CONTENT
39. “Too oJen, today’s content is fixed: stuck to individual pages or in device-specific applica;ons. But as connected devices get more varied, robust, and ubiquitous—and as users expect to find, relate, and share content in more and more ways —we need content that can go anywhere, its meaning and message intact. ” Sara Wachter-Boe-cher. “Content Everywhere: Strategy and Structure for Future-Ready Content.”
40. WHY MODEL CONTENT?
42. Purpose To understand the the variety, responsibility and the business case for your content.
43. Structure To define and formalise the rela;onships between different types of content.
44. Meaning To add meaning to content so it makes sense to both people and machines.
49. Aids design To use the structure and meaning of content to deliver the best cross device user experience.
51. APIs To make content accessible and available, everywhere.
52. Add mulAchannel use of content diagram
53. Shared language To unite around and single, shared vocabulary for content.
54. Author experience To truly understand why, what and how authors produce content.
55. Efficiency To define processes to op;mise the flow and crea;on of content.
56. Teams To form new cross-disciplinary teams that produce and consume content.
57. Agile To fail fast, inspect and adapt content.
58. Scalability Managing content at scale is hard. Content modelling helps create repeatable pa_erns, rather than one offs.
59. User driven Focuses on producing content that meets users needs.
60. AS A ________ I want __________ So that __________
61. AS A ________ I want __________ So that __________ prospective undergraduate to know where I can live and the cost I can plan and budget for my study
62. Improves quality Helps reduce duplica;on, varying quality and different voice and tone.
63. Content modelling Modelling your subject domain
64. “We need to design content that is stored, structured, and connected outside any user interface, in a way that’s readable and understandable by both people and computers.” Mike Atherton and Carrie Hane. “Designing Connected Content”
65. The subject domain
66. Music
67. Music Writer
68. Writer Musician Music
69. Writer Musician Band Music
70. Writer Musician Band Record label Music
71. Writer Musician Band Record label Genre Music
72. Writer Musician Band Record label Song Genre Music
73. Music Writer Musician Band Record label Album Song Genre
74. Music Writer Musician Band Record label Album Single Song Genre
75. Music Writer Musician Band Record label Album Single EP Song Genre
76. Music Writer Album Single EP Song Musician Band Record label Genre
77. Music Album Single EP Song Band Record label Genre Person
78. Person Band Record label Song Album Single EP Genre
79. Person Band Record label Song Album Single EP Genre
80. Person Band Record label Song Album Single EP Genre
81. Person Band Record label Song Album Single EP Genre
82. Person Band Record label Song Album Single EP Genre
83. Person Band Record label Song Album Single EP Genre
84. Person Band Record label Song Album Single EP Genre
85. Person Band Record label Song Album Single EP Genre
86. Person Band Record label Song Genre Release Format CD Casse_e Vinyl Digital Album Single EP
87. Person Band Record label Song Genre Release Format CD Casse_e Vinyl Digital Album Single EP Venue Gig Loca;on Tour
88. Why create a domain model?
89. Research & Reevaluate
90. EASIER to CHANGE
91. STAff & users Feel involved
92. Ac;vity Iden;fying domains and objects
93. Iden;fying domains and objects • Together, write down as many concepts/things that make up the University of Brighton. • What are the dis;nct domain models among the concepts? • What dis;nct domain objects are there among the concepts? • Now separate out and group your concepts into separate domains and objects.

94. Coffee break Take 15 minutes
95. Ac;vity Crea;ng rela;onships
96. Crea;ng rela;onships • Choose a domain from the s;cky notes we just placed on the wall. •Discuss what each of the objects in the domain are and write a descrip;on on a s;cky note •Connect objects together by placing them on a piece of paper and drawing lines between related objects. •Are the object names valid? Change them if not.
97. Content modelling Introducing a@ributes
98. Name Date of birth Place of birth Image Died Person Years ac7ve Real name
99. Reusable Will this a_ribute be used in other objects?
100. Specific Can this object be answered with a single specific value?
101. Related Does this a_ribute have rela;onships to exis;ng objects?
102. Pre-exis;ng Is this a_ribute expressed as an object in other domains?
103. Representa;on Does this a_ribute need a specific representa;on in the interface?
104. Expandable Am I likely to want to expand on this a_ribute in the future?
105. Ac;vity Defining a_ributes
106. Defining a_ributes • In your groups, chat about define the a_ributes to 2 or more of your objects – ideally ones that are related. • Write the name each of the objects on a large wall sheet and s;ck them to the wall. • Write each of the a_ributes you’ve defined on a small s;cky note and list them below the object they belong to. • Do any a_ributes make sense to be their own object? If so, add them to the domain model you created in the last exercise.
107. Lunch break 13.00 - 14.00
108. RECAP
109. Q&A
110. CONTENT TYPES & ENTRIES AN OVERVIEW
111. BUILDING 
 A MODEL
114. CONTENT ASSEMBLIES
115. “The Assembly model is the way content creators will put individual content items together to make web pages, campaigns, documents, or other content products.” Rachel Lovinger Content Strategy Director at Razorfish
116. Building blocks Bringing together content of different types to assemble new types of content.
117. Landing pages Landing pages are usually made up of a mixture of exis;ng content such as, news, events, blogs, research etc.
118. Marke;ng pages Combina;ons of exis;ng content, targeted copy and a clear call to ac;on.
121. Stories Combining images, galleries of photos, video & social content to create rich experiences.
123. SPECIAL TYPES
124. Videos Video file, audio descrip;on, transcript on a topic/theme.
125. Slideshows A collec;on of images with cap;ons usually on a par;cular theme or topic.
126. Announcements Promo;onal alerts, announcements, no;fica;ons.
127. ADDITIONAL RESOURCES
131. Books • h_p:/ /elements-of-content-strategy.abookapart.com/ • h_ps:/ /rosenfeldmedia.com/books/content-everywhere/ • h_ps:/ /www.amazon.co.uk/Designing-Connected-Content-Products- Tomorrow/dp/0134763386 Podcasts • h_ps:/ /www.contentstrategy.com/podcast • h_ps:/ /www.lullabot.com/podcasts/insert-content-here Guidance & arAcles • h_ps:/ /www.gov.uk/guidance/content-design/content-types • h_ps:/ /alistapart.com/ar;cle/content-modelling-a-master-skill/
132. Q&A
133. CHECK-OUT