How to leverage subject matter experts to create EEAT-boosting super content

We all know that when it comes to content, we need to be able to demonstrate Expertise, Experience, Authority and Trust. But how do you actually create content with the EEAT factor? In this talk, Rin will be talking about why your first port of call should be your internal subject matter experts - and how to extract and bottle their secret sauce, no matter how reluctant they are to get involved with marketing.

Transcript

1. How to leverage subject matter experts to create EEAT-boosting super content Rin Hamburgh RIN HAMBURGH & CO @rinhamburghandco Speakerdeck.com/rhandco @https://www.linkedin.com/company/rin-hamburgh-and-co/