The Lean Startup

Talk about The Lean Startup book by Eric Ries presented at Agile Warsaw meeting.

Transcript

1. THE LEAN STARTUP
3. From PRWeb
4. FIVE PRINCIPLES
5. FIVE PRINCIPLES 1 ENTREPRENEURS ARE EVERYWHERE
6. FIVE PRINCIPLES 2 ENTREPRENEURSHIP IS MANAGEMENT
7. FIVE PRINCIPLES 3 VALIDATED LEARNING
8. FIVE PRINCIPLES 4 BUILD-MESAURE-LEARN
9. FIVE PRINCIPLES 5 INNOVATION ACCOUNTING
10. STARTUP
11. STARTUP A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
12. WEB 2.0
13. WASTE 2.0
14. ACHIEVING FAILURE On Time? On Budget? With High Quality? With Beautiful Design?
15. SCIENCE EXPERIMENT
16. Vision Product Strategy
17. Ideas Build Product Measure Data Learn
18. Ideas Build Product Measure Data Learn
19. LEAP OF FAITH VALUE GROWTH
20. MVP
    MINIMUM VIABLE PRODUCT Concierge MVP
21. ENGINES OF GROWTH New customers come from the actions of past customers.
22. • Sticky • Viral • Paid ENGINES OF GROWTH
23. MEASURE Innovation Accounting
24. 3 STEPS Establish the baseline Tune the engine Pivot or persevere
25. WARNING Vanity Metrics
26. THREE A’S Actionable - clear cause and effect Accessible - simple, everyone can understand them Auditable - credible to employees
27. PIVOT OR PERSEVERE
28. PIVOT Vision Strategy
29. CATALOG OF PIVOTS • Zoom-in • Zoom-out • Customer Segment • Customer Need • Platform • Business Architecture • Value Capture • Engine Growth • Channel • Technology
30. A STARTUP’S RUNWAY IS THE NUMBER OF PIVOTS IT CAN STILL MAKE
31. A STARTUP’S RUNWAY IS THE NUMBER OF PIVOTS IT CAN STILL MAKE
32. PIVOT IS NOT A FAILURE
33. ADAPTIVE ORGANIZATION
34. New release disabled a feature for customers. Because a particular server failed. Because an obscure subsystem was used in the wrong way. The engineer who used it didn’t know how to use is properly. Because he was never trained. Because his manager doesn’t believe in training new engineers because his team is “too busy”. WHY? WHY? WHY? WHY? WHY?
35. GETTING STARTED 1. Be tolerant of all mistakes the first time. 2. Never allow the same mistake twice.
36. KANBAN
37. Leadership in todays economy means creating platform for experimentation for your teams.
38. Ideas Build Product Measure Data Learn
39. TOOLS & TECHNIQUES
40. BUILD
    CODE FASTER • Unit tests • Usability Tests • Continuous Integration • Incremental Deployment • Free & Open-Source Components • Cloud Computing • Cluster Immune System • Just-in-time Scalability • Refactoring • Developer Sandbox
41. MEASURE FASTER • Split tests • Clear Product Owner • Continuous Deployment • Usability Tests • Real-time Monitoring • Funnel Analysis • Cohort Analysis • Net Promoter Score • Search Engine Marketing • Real-Time Alerting • Predictive Monitoring
42. LEARN FASTER • Split tests • Customer Interviews • Customer Development • Five Whys Root Cause Analysis • Customer Advisory Board • Falsifiable Hypotheses • Product Owner Accountability • Customer Archetypes • Cross-functional Teams • Smoke Tests
43. NOW LETS GO AND CHANGE THE WORLD
44. RESOURCES • http://www.startuplessonslearned.com/ • http://theleanstartup.com/ • The Lean Startup Wiki ! • RailsConf 2011: Eric Ries, "Lessons Learned" • Authors@Google: Eric Ries "The Lean Startup" • - Startups - Eric Ries of Lean Startup - TWiST #199