for Oreo to connect with its audience in real- time during the Super Bowl The Solution: Oreo used Carnival Oreo used Carnival to send a push notification to users of its Twist, Lick and Dunk app during the game that allowed them to unlock a limited-edition football Oreo. The promotion enhanced the app’s existing gameplay and enabled Oreo (a non-sponsor) to be part of the Super Bowl conversation. The Results: • 565,000 Impressions • 52% Engagement • 3.75 Minutes Avg. App Session