How To Use TikTok For Reactive PR Campaigns

Brighton SEO April 2024. Find out how to identify and leverage viral TikTok trends for reactive PR success. From how to align your reactive TikTok campaigns with your broader SEO strategy to crafting a winning pitch. Follow tips to create engaging stories which get noticed by the press and build links to your website.

Transcript

1. How to use TikTok for reactive PR campaigns Sarah-Jayne Taylorson NORTH @sarahjaynepr Speakerdeck.com/SarahJayneTaylorson1
2. It’s cost effective Why TikTok reactives? @sarahjaynepr #BrightonSEO
3. Be a thought leader Why TikTok reactives? @sarahjaynepr #BrightonSEO
4. Access user insights Why TikTok reactives? @sarahjaynepr #BrightonSEO
5. 71% TikTok users believe biggest trends start on the app @sarahjaynepr #BrightonSEO
6. 43% Try something or go somewhere new after seeing a trend at least once on TikTok @sarahjaynepr #BrightonSEO
7. How to get started
8. Use keywords and search via TikTok considering top videos, hashtags and users Use your strategy @sarahjaynepr #BrightonSEO
9. Dedicated accounts @sarahjaynepr #BrightonSEO
10. TikTok Creative Centre: AI Assistant @sarahjaynepr #BrightonSEO
11. Additional tools @sarahjaynepr #BrightonSEO
12. Tips for spotting reactive potential
13. To the comments! @sarahjaynepr #BrightonSEO
14. Metrics @sarahjaynepr #BrightonSEO
15. Video views View creator profiles for individual video views @sarahjaynepr #BrightonSEO
16. Video metrics Likes Comments Favourites Shares @sarahjaynepr #BrightonSEO
17. Hashtags Use search bar and filter by Hashtags to see number of posts @sarahjaynepr #BrightonSEO
18. Hashtags To see number of views on hashtag try Googling “[hashtag] TikTok” @sarahjaynepr #BrightonSEO
19. Track metrics Always note key metrics by date to monitor trend growth @sarahjaynepr #BrightonSEO
20. Five foolproof reactive angles
21. The myth buster 01 @sarahjaynepr #BrightonSEO
22. @sarahjaynepr #BrightonSEO
23. Hook: foodies were creating never ending stews that lasted for weeks on end @sarahjaynepr #BrightonSEO
24. We focused on sceptical comments around safety concerns of the trend @sarahjaynepr #BrightonSEO Optimised around relevant ingredients and recipe collection pages
25. @sarahjaynepr #BrightonSEO
26. Try it at home 02 @sarahjaynepr #BrightonSEO
27. @sarahjaynepr #BrightonSEO
28. Promoting viral products 03 @sarahjaynepr #BrightonSEO
29. @sarahjaynepr #BrightonSEO
30. The expert opinion 04 @sarahjaynepr #BrightonSEO
31. @sarahjaynepr #BrightonSEO
32. @sarahjaynepr #BrightonSEO Hook: Scandi sleep trend meets CleanTok for a leading bed retailer
33. Multiple angles on cost-saving, sleep, Scandi lifestyle and cleanliness @sarahjaynepr #BrightonSEO Optimised around bed cleaning keywords and existing informational blog content
34. @sarahjaynepr #BrightonSEO
35. Trend predictions 05 @sarahjaynepr #BrightonSEO
36. @sarahjaynepr #BrightonSEO
37. Crafting the perfect headline
38. Weird TikTok pillow cleaning hack with 8 million views leaves viewers baffled @sarahjaynepr #BrightonSEO
39. Takeaways to nail TikTok reactives
40. • Create dedicated TikTok accounts • Use comments for inspiration • Keep track of your metrics • Think measurable and emotive • Add an unignorable hook @sarahjaynepr #BrightonSEO
41. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Thank You! @sarahjaynepr /sarah-jayne-taylorson wearenorth.uk
42. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Please keep this slide for attribution