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How To Use TikTok For Reactive PR Campaigns

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How To Use TikTok For Reactive PR Campaigns

Brighton SEO April 2024. Find out how to identify and leverage viral TikTok trends for reactive PR success. From how to align your reactive TikTok campaigns with your broader SEO strategy to crafting a winning pitch. Follow tips to create engaging stories which get noticed by the press and build links to your website.

Sarah-Jayne Taylorson

April 22, 2024
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  1. How to use TikTok for reactive PR campaigns Sarah-Jayne Taylorson

    NORTH @sarahjaynepr Speakerdeck.com/SarahJayneTaylorson1
  2. 43% Try something or go somewhere new after seeing a

    trend at least once on TikTok @sarahjaynepr #BrightonSEO
  3. Use keywords and search via TikTok considering top videos, hashtags

    and users Use your strategy @sarahjaynepr #BrightonSEO
  4. Hashtags Use search bar and filter by Hashtags to see

    number of posts @sarahjaynepr #BrightonSEO
  5. Hashtags To see number of views on hashtag try Googling

    “[hashtag] TikTok” @sarahjaynepr #BrightonSEO
  6. Track metrics Always note key metrics by date to monitor

    trend growth @sarahjaynepr #BrightonSEO
  7. Hook: foodies were creating never ending stews that lasted for

    weeks on end @sarahjaynepr #BrightonSEO
  8. We focused on sceptical comments around safety concerns of the

    trend @sarahjaynepr #BrightonSEO Optimised around relevant ingredients and recipe collection pages
  9. Multiple angles on cost-saving, sleep, Scandi lifestyle and cleanliness @sarahjaynepr

    #BrightonSEO Optimised around bed cleaning keywords and existing informational blog content
  10. Weird TikTok pillow cleaning hack with 8 million views leaves

    viewers baffled @sarahjaynepr #BrightonSEO
  11. • Create dedicated TikTok accounts • Use comments for inspiration

    • Keep track of your metrics • Think measurable and emotive • Add an unignorable hook @sarahjaynepr #BrightonSEO
  12. CREDITS: This presentation template was created by Slidesgo, including icons

    by Flaticon, infographics & images by Freepik Thank You! @sarahjaynepr /sarah-jayne-taylorson wearenorth.uk
  13. CREDITS: This presentation template was created by Slidesgo, including icons

    by Flaticon, infographics & images by Freepik Please keep this slide for attribution