Scorefolio is a mobile app for the sporting life of every aspiring player. Players at every level can track and share their progress, earn a Scorefolio Score and be drafted as a Fantasy player every week!
of every aspiring player. Players at every level can track and share their progress, earn a Scorefolio Score and be drafted as a Fantasy player every week! Sports Entertainment and Sports Data are a multi-billion dollar industry, yet no one owns the amateur sports space. Fantasy sports is a multi-billion dollar industry, yet no one owns the amateur Fantasy space. OVERVIEW
ecosystem: stats, tracking, ranking, forecasting, nutrition and training turned into one score ‣ Our propriety algorithm, developed by college coaches and data scientists, generates a score that holistically defines the athlete at any point in time or over a career ‣ The Score provides a better, more precise way to compare athletes against anyone, from their peers to the pros, in real time THE SCOREFOLIO SCORE It’s A Brand New Ballgame What makes us different
Organizations are willing to pay to get an advantage ‣ Sports Business Advertisers want to target demographics No one is capitalizing fully on the 35+ million amateur athletes that play sports in the US - far more worldwide - or the billions of sports stats data points they produce each season. THE OPPORTUNITY No one owns the amateur Fantasy space, including high-school, but it is inevitable! Fantasy is a proven model. No Platform Dominates Youth Sports No clear sport-specific social network owns the space, although:
updates per day Sports Data ‣ Sabermetrics increasingly used at all levels for scouting, recruiting and fantasy drafts A platform for sharing and connecting sports data and original content between Athletes, Parents, Coaches, Recruiters, Facilities & Organizations. + THE SOLUTION FANTASY SPORTS WHERE ANYONE, ANYWHERE CAN GET DRAFTED + =
‣ Accrue followers and fans ‣ Get schedule notifications ‣ Track nutrition and exercise goals ‣ Share stats, pics, video and your player card ‣ Inform parents, coaches and recruiters ‣ Get Ranked in all categories vs your peers ‣ Earn your Scorefolio Score ‣ Get Drafted by fans, teammates and pros THE APP - FOR PLAYERS
‣ Customize training/nutrition ‣ Communicate schedules and rosters ‣ Monitor performances ‣ Scout opponents COACHES RECRUITERS Analyze, follow and track performance with the Scorefolio Score and rankings Identify/Rank talent and commitment Prioritize recruiting prospects ‣ ‣ ‣ ‣ Follow the games you can’t attend ‣ Gain perspective on athletes’ abilities; identify areas for improvement ‣ Post congratulatory messages ‣ Make informed decisions about family time and resources PARENTS Track team schedule Follow favorite players Create your Fantasy Team draft your son, daughter, nephew neighbor or any player in any place. FANS ‣ ‣ ‣
other; Coaches, Parents and Fans can follow players Social Functionality Athletes record and create data and content in their Profile Unique Content MaxPreps: inability for user to input data or content Input sports specific data directly into the Scorefolio mobile app Target Market Focus LockerDome: no data collection or sports specific functions Perfect Game: access to data and analytics via tiered subscriptions Sports Intelligence Scorefolio Score applies data analytics for advanced progress and rating system that’s free
Little League, Connecticut Grind AAU baseball, Rollins College (April-May 2014) ‣ FIRST 1000 USERS • Direct marketing at key tournaments and events: Little League Cooperstown and World Series, Perfect Game, Diamond Nation, Blue Chip Prospects, Cape Cod League (May-August 2014) • Grassroots social media campaign including plan to involve Justin Verlander and other MLB players • Incentivized referral program ‣ First 10,000 USERS • Establish a social media outreach plan • Create strategic partnerships with influential companies and organizations GO-TO-MARKET STRATEGY Target all 3 Age Groups at each phase; Ongoing analytics audits to track the success of all marketing initiatives
from MLB’s Justin Verlander and others. ‣ Web+Network reality series with pros drafting their Fantasy team - real kids, from real places can be the star! ‣ Strategic partnerships with relevant companies, organizations and College Coaches ‣ Digital Advertising campaign on targeted tournament, retail and athletic service websites ‣ Seach Engine and Social Media Optimization ‣ Email marketing ‣ Promotions and Giveaways ‣ Public Relations and Sponsorships FULL MARKETING PLAN
consolidate their resources and communication into one platform. ‣ Premium Features Eg. Player pays to see which coaches and recruiters have viewed their profile. ‣ Advertising & Sponsorships Customized advertisements for various sports, age groups and competition levels. Niche networks like this and LinkedIn, for example, fetch $70+ Cost Per Thousand impressions. A nominal 3 million pageviews monthly equates to $2,500,000 annually. ‣ Ecommerce Selling products directly or through affiliate sales. Products might include shoes, hats, equipment, registrations, travel packages, and more. ‣ Big Data Vast database of marketable information on a broad range of amateur athletes monetized through data and advertising exchanges. REVENUE CHANNELS
year ‣ Produce hundreds of data points ‣ Interact with thousands of advertisements UNIQUE SELLING PROPOSITION Baseball player's careers range from 3 seasons to 11 years. With a 7 year average lifetime, a single user will: Our business model is to gain traction with young athletes and their families so they can be tracked and monetized for the duration of their careers. This model will allow us to engage with 22m+ baseball players, families, and coaches each year for 7+ years of their amateur career. Customer lifetime is uniquely high.
‣ Complete Android App WHAT’S NEXT ‣ Create 1st of it’s kind – Amateur Fantasy game ‣ Expand to other sports: Softball, Soccer, Basketball, Football SEEKING $1 MILLION FOR NEXT STEPS PRODUCT MILESTONES
ball. He can track nationwide Scores to learn that by the end of his 12th grade season, he needs to increase his RBIs by 4%, his on-base percentage by 1%, and gain 14 lbs. to reach the nationwide statistical recruitment average, and increase his chances of playing college ball by 22% ‣ A parent wants to know if they should enroll their son in the local travel team, or put that $500 into guitar lessons per the child's request. The player's Scorefolio Score indicates that the is in the bottom 10% of players in their area, giving the parents a realistic expectation for how to divide the family’s time and budget. ‣ Major League Baseball player Justin Verlander starts his own Scorefolio draft. Players all around the country want to be on his team, so they play hard, add their stats weekly, and improve their Scorefolio Score. CASE STUDIES
reverentgeek
szymonslowik
.png){kind=avatar}
helenjbeal
ivargrimstad
tmiket
coloredviolet
inesmontani
watany
mayatellez
marketingsoph
aleyda
