July 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey July 2023
2. SUMMARY • Leading group’s channels general viewing in July lost audience ( minus 1.92 pp , share 45.33%). • In second place is a group of entertainment channels, whose viewing share in July increased by 0.35 pp . and amounted to 17.09%. • The group of movie channels is in third place - in July, the group's viewing share is at the level of 11.07% (plus 1.79 p.p.). • A group of documentary channels increased by 0.56 p.p. and ranks fourth with a rate of 6.48%. • Group channels news, which viewing share was 5.78%, which is 0.49 p.p. below the indicator in June, it was in fifth place. • In sixth place is the group of TV series channels (viewing share of 5.02%, minus 0.13 p.p.), and in seventh place is the group of children's channels (viewing share of 3.59%, a decrease of 0.32 p.p.). • In eighth place was a group of music channels (the share of viewing in July increased by 0.07 percentage points to 1.57%). • The share of viewing of the group of sports channels increased by 0.30 p.p. to 1.51%, and the group moved to ninth place. • The group of regional channels holds the tenth place with an indicator of 1.33% (minus 0.12 p.p.).
3. TV channels groups by genres 47,25 16,74 9,28 5,92 6,27 5,15 3,9 1,49 1,21 1,42 1,35 45,33 17,09 11,07 6,48 5,78 5,02 3,59 1,57 1,51 1,33 1,23 0,00 15,00 30,00 45,00 60,00 General Viewing Entertainment Movie Documentary News TV Series Children's Music Sports Regional Other TV channels groups by genres, Shr % June July
4. Channels of general viewing, July 2023 • STB channel led the group (viewing share 8.42%, growth by 0.11 p.p. ) in July. • Novy Kanal (viewing share decreased by 0.21 percentage points ) takes second place with a viewing share of 8.33%. The STB channel generated 682,100 contacts, while the New Channel generated 778,000 contacts. • 2+2 was in third place with a viewing share of 6.69% (plus 0.28 percentage points and 756.8 thousand contacts). The ICTV channel ranks fourth, having lost 0.60 points in July . (viewing share 5.87%, number of contacts with the channel – 549.2 thousand.). • Channel 1+1 Ukraine decreased by 0.57 pp in July . and is in fifth place with a rate of 5.83% (706.8 thousand contacts generated), and the 1+1 Marathon channel is in sixth place with a rate of 5.58% (minus 0.90 p.p. , generated 596.8 thousands of contacts). In general, the group of general viewing channels gained 5.23 million contacts with viewers' devices in July.
5. Channels of general viewing, Shr%, July 2023 8,42 8,33 6,69 5,87 5,83 5,58 2,45 1,26 0,39 0,31 0,12 0,08 0,01 0, 0, 0,00 3,50 7,00 10,50 STB Novy Channel 2+2 ICTV 1+1 Ukraine 1+1 Marathon NTN Inter 5 channel K1 K2 DIM Teleuniverse Nashe DobroTV Channels of general viewing, Shr%, July 2023
6. Channels of general viewing, average time spent, July 2023 01:05:20 00:45:54 00:40:00 00:54:29 00:45:01 00:47:34 00:53:20 00:37:12 00:20:11 00:19:41 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB Novy Channel 2+2 ICTV 1+1 Ukraine 1+1 Marathon NTN Inter 5 channel K1 Channels of general viewing, Ats, July 2023
7. Channels of general viewing, coverage, July 2023 682 075 777 982 756 773 549 239 706 830 596 814 315 548 272 916 144 229 162 667 88 087 142 971 30 591 2 349 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB Novy Channel 2+2 ICTV 1+1 Ukraine 1+1 Marathon NTN Inter 5 channel K1 K2 DIM Teleuniverse Nashe DobroTV Channels of general viewing, Cov# (A-approximation), July 2023
8. General viewing channels, weekdays • On weekdays in July, STB has taken the first place. • Novy Channel is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, July 2023 • Hollywood HD channel (viewing share of 1.18%, a decrease of 0.03 p.p. ). In total, more than 130.2 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched the Hollywood HD TV channel throughout Ukraine during the month with an average viewing rate of 23.9 minutes. • Viasat channel Kino HD with a rate of 1.08% (plus 0.34 p.p. , number of contacts – 26.8 thousand) ranked second in the group. • The third place in the group is held by the 4ever Cinema channel (viewing share of 0.95%, growth by 0.09 p.p.), which was contacted by 200.2 thousand viewers' devices. • Viasat Kino Megahit channel is in fourth place (share of viewing 0.86%, number of contacts with the channel - 27.8 thousand). • Enter -Film channel (viewing share decreased by 0.06 pp to 0.75%) took fifth place – the channel had 176.2 thousand contacts with viewers' devices in July. 2.25 million contacts with viewers' devices in July occurred with movie channels .
11. Movie channels, Shr%, July 2023 1,18 1,08 0,95 0,86 0,75 0,72 0,54 0,52 0,51 0,51 0,41 0,4 0,37 0,37 0,35 0,3 0,26 0,25 0,2 0,2 0,00 0,35 0,70 1,05 1,40 Hollywood HD Viasat Kino HD 4ever Cinema Viasat Kino Megahit Enter film 4ever Drama 4ever Theater CINE+HIT Viasat Kino Action CINE+ HD Cinema Fantasy Hollywood AM C Viasat Kino Comedy Cinema Comedy Cinema Action Kinowood CINE+ LEGEND Cinema Megahit Viasat Kino W orld Movie channels, Shr%, July 2023
12. Movie channels, average time spent, July 2023 00:23:53 01:20:12 00:29:11 00:55:45 00:36:00 00:27:11 00:24:36 00:17:40 00:56:32 00:13:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Hollywood HD Viasat Kino HD 4ever Cinema Viasat Kino… Enter film 4ever Drama 4ever Theater CINE+HIT Viasat Kino Action CINE+ HD Movie channels, Ats, July 2023
13. Entertainment channels, July 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 6.35% (an increase of 0.05 p.p. ), generating 662.5 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 47.9 minutes. • TET channel is in second place with a viewing share of 5.44% (plus 0.12 p.p. ). • KVARTAL TV channel is in third place with a share of 1.88%. The TET channel took place 756.1 thousand contacts, KVARTAL TV channel - 346 thousand. • Sonce channel was in fourth place with a rate of 1.10 % (plus 0.04 pp ), and OCE-TV channel was in fifth place with a share of 0.96% (plus 0.05 pp ). . In general, the group of entertainment channels gained 2.82 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, July 2023 6,35 5,44 1,88 1,1 0,95 0,45 0,38 0,25 0,1 0,07 0,06 0,02 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 ТЕТ KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trofey Food Network Rybalka TV M ilady_Televisio Continent E FAST&FUN BOX HD 7D7 Entertainment channels, Shr%, July 2023
15. Entertainment channels, average time spent, July 2023 00:47:54 00:35:25 00:35:46 00:42:08 00:32:37 00:44:40 00:28:16 00:15:40 00:11:49 00:28:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trofey Food Network Entertainment channels, Ats, July 2023
16. Children’s channels, July 2023 • Share of viewing Plus Plus channel decreased in July by 0, 10 p.p. _ to level 1.51 % , and the channel remains in first place, generating 303.8 thousand contacts. • Nickelodeon channel (viewing share increased by 0.03 pp to 0.37%) took second place, and Nick Jr channel (share of 0.27%, minus 0.01 p.p. ) ranks third, respectively. Nickelodeon channel generated 79.7 thousand contacts, and the Nick Jr - 44.3 thousand. • The fourth place is occupied by the Cartoon channel Network, which received a viewing share of 0.26% (minus 0.02 p.p. ), and the number of contacts with the channel was 35.6 thousand. 943.8 thousand contacts with viewers' devices took place with children's channels during July .
17. Children’s channels, Shr%, July 2023 1,51 0,37 0,27 0,26 0,24 0,21 0,19 0,09 0,08 0,07 0,06 0,05 0,04 0,03 0,03 0,02 0,02 0,02 0,01 0,01 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Pixel Cine+ Kids NIKI Junior Boomerang DuckTV ZOOM NIKI Kids Kinokazka Duck TV Plus Povnyi Mult TIJI MultStream English Club TV HD BabyTV Gulli Girl Children’s channels, Shr%, July 2023
18. Children’s channels, average time spent, July 2023 00:43:12 00:46:55 01:01:25 00:53:43 01:00:55 00:33:47 00:33:09 00:41:15 00:44:33 00:29:35 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Pixel Cine+ Kids NIKI Junior Boom erang DuckTV Children’s channels, Ats, July 2023
19. Sports channels, July 2023 • Setanta Sports HD came in first place in July (viewing share increased by 0.20 p.p. to 0.44%). • Setanta Sports Plus takes second place with a viewing share of 0.30% (plus 0.20 p.p. ). Setanta Sports HD received 176.6 thousand contacts with viewers' devices, with Setanta Sports Plus 147.4 thousand viewers' devices were contacted. • Channel Eurosport 1 (viewing share in July 0.25%, minus 0.07 p.p., number of contacts with the channel – 85.6 thousand) occupies the third position. • The fourth place is occupied by Eurosport 2 channel with a viewing share of 0.11% and 82.8 thousand contacts. • Xsport + channel is in fifth place with a viewing share of 0.08% and 47.8 thousand contacts. In total, the group of sports channels generated about 933.6 thousand contacts with viewers' devices in a month.
20. Sports channels, Shr%, July 2023 0,44 0,3 0,25 0,11 0,08 0,07 0,07 0,07 0,04 0,02 0,00 0,70 Setanta Sports HD Setanta Sports Plus Eurosport 1 Eurosport 2 Xsport+ Dynamo Kyiv TV Sport 4 XSPORT FIGHTBOX HD Sport 1 Sports channels, Shr%, July 2023
21. Sports channels, average time spent, July 2023 00:30:34 00:22:46 00:26:20 00:11:49 00:15:00 00:16:23 00:28:06 00:09:27 00:17:30 00:08:49 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus Eurosport 1 Eurosport 2 Xsport+ Dynamo Kyiv TV Sport 4 XSPORT FIGHTBOX HD Sport 1 Sports channels, Ats, July 2023
22. News channels, July 2023 • Channel 24 is in first place, with a share of viewing in July asked for 0.26 p.p. up to 2.35% (the channel received 181.7 thousand contacts and an average viewing time of 1 hour and 3 minutes). • The share of viewing of the Espresso channel , which was in second place, decreased by 0.07 p.p. up to 1%. The channel received 164.4 thousand unique contacts in July and an average viewing time of 37 minutes. • PRYAMIY channel showed a viewing share of 0.94% (minus 0.04 p.p. ), and ranks third with 182.6 thousand contacts. Average viewing time was 35.6 minutes. • The fourth place for the UA:FreeDOM channel is a viewing share of 0.60% (minus 0.11 p.p. ), the number of contacts with the channel is 25.4 thousand. • In fifth place was Apostrophe TV (viewing share decreased by 0.03 percentage points to 0.29%), which generated 84.3 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in July amounted to 1.40 million.
23. News channels, Shr%, July 2023 2,35 1, 0,94 0,6 0,29 0,24 0,16 0,06 0,05 0,04 0,04 0,01 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM YI UA:FreeDOM Apostrof TV Unian TV 8 Channel Obozrevatel TV Euronews Suspilne Novyni PravdaTUT BBC W orld News M y - Ukraine Pershyi Dilovyi CHP Info Hrom adske TV 100% NEW S News channels, Shr%, July 2023
24. News channels, average time spent, July 2023 01:03:24 00:37:00 00:35:37 00:45:00 00:24:43 00:12:58 00:09:56 00:10:58 00:08:19 00:09:36 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espreso TV PRYAMYI UA:FreeDOM Apostrof TV Unian TV 8 Channel Obozrevatel TV Euronews Suspilne Novyni News channels , Ats, July 2023
25. Documentary channels, July 2023 • History channel, which share has grown to 1.13% (an increase of 0.14 pp., the total number of contacts with the channel – 171.1 thousand), remains in the first place in the group, while DISCOVERY CHANNEL takes the second position in group with an indicator of 0.93% (plus 0.03 p.p.). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 93.3 thousand. • NATIONAL GEOGRAPHIC was in third place with a viewing share of 0.67% (it lost 0.02 pp). • Nat Geo Wild (viewing share of 0.62%, minus 0.05 p.p.) is in fourth place, and Discovery channel Science is in fifth place with a rate of 0.57% (plus 0.13 percentage points). The average viewing time of TV channels - leaders of the group in July was: History - 44.9 minutes, DISCOVERY CHANNEL - 31.7 minutes, NATIONAL GEOGRAPHIC - 27.2 minutes. In general, the group of documentary channels generated 2.42 million contacts with viewers' devices in July.
26. Documentary channels, Shr %, July 2023 1,13 0,93 0,68 0,62 0,57 0,49 0,27 0,18 0,18 0,13 0,11 0,11 0,11 0,10 0,09 0,09 0,08 0,08 0,07 0,07 0,06 0,04 0,04 0,04 0,03 0,03 0,03 0,03 0,03 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo Wild Discovery Science History 2 Суспільне Культура Animal Planet Travel&Adventure Viasat History Viasat Explore CEE Viasat Nature CEE Investigation Discovery Trofey EPOQUE EKO TV Nauka Kus Kus Travel Channel HD Fauna Rybalka TV Dacha Terra 1AUTO Travelxp HD Da Vinci Learning 6Sotok Utravel One Planet Chemodan TV Documentary channels, Shr %, July 2023
27. Documentary channels, average time spent, July 2023 00:44:52 00:31:45 00:27:11 00:28:11 00:32:30 00:37:15 00:14:00 00:18:04 00:20:39 00:48:05 00:40:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo W ild Discovery Science History 2 Суспільне Культура Anim al Planet Travel&Adventure Viasat History Viasat Explore CEE Documentary channels, Ats, July 2023
28. TV series channels, Shr %, July 2023 1,79 1,15 0,49 0,47 0,36 0,36 0,16 0,11 0,00 0,35 0,70 1,05 1,40 1,75 2,10 Bigudi Comedy Central FOX FILM UADRAMA Star Family Bolt Epic Drama Dorama TV series channels, Shr %, July 2023 • The group of series channels in July is led by Bigudi channel, share of viewing of which increased by 0.05 p.p. up to 1.79%, and which generated 274.8 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which viewing share increased by 0.38 p.p. up to 1.15%. • The third place is occupied by FOX channel with a viewing share of 0.49% (minus 0.44 p.p. ). In total, the group of series channels gained 1.69 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, July 2023 00:47:48 00:35:58 00:26:32 00:28:27 00:24:35 00:28:28 00:52:14 00:26:37 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Bigudi Comedy Central FOX FILM UADRAMA Star Family Bolt Epic Drama Dorama TV series channels, Ats, July 2023
30. Music channels, Shr%, July 2023 • M1 occupies the first place - its viewing share remained unchanged at 0.42%, followed by M2 channel (its share increased to 0.25%). • 4ever music channel is in third place with a viewing share of 0.22%. In total, the group received 878.4 thousand contacts with viewers' devices in July. 0,42 0,25 0,22 0,2 0,09 0,07 0,04 0,03 0,03 0,03 0,00 0,15 0,30 0,45 M1 M2 4ever music EU Music MTV Hits UAMusic InRating MTV 90s MTV 00s clubMTV Music channels, Shr%, July 2023
31. Music channels, average time spent, July 2023 00:38:14 00:31:13 00:28:06 00:34:02 00:24:33 00:22:07 00:11:43 00:17:55 00:20:11 00:18:03 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 4ever music EU M usic M TV Hits UAM usic InRating M TV 90s M TV 00s clubM TV Music channels, Ats, July 2023
32. Regional channels, July 2023 • Suspilne Kyiv channel took first place among regional channels with a viewing share of 0.66%. • In second place is the Kyiv channel with an index of 0.31%. TV channel Suspilne Uzhhorod, having received a viewing share of 0.11%, ranks third, and Pervyj Gorodskoy channel, which viewing share was 0.029%, is in fourth place. • The next channel after them, Suspilne Crimea, has an indicator within 0.026% of viewing share. During the month, the group of regional channels received 697 thousand contacts with viewers' devices.
33. Regional channels, Shr%, July 2023 0,657 0,308 0,111 0,030 0,026 0,023 0,018 0,015 0,014 0,014 0,010 0,008 0,007 0,006 0,006 0,006 0,006 0,006 0,006 0,005 0,004 0,004 0,004 0,004 0,004 0,003 0,003 0,002 0,002 0,002 0,002 0,000 0,050 0,100 Suspilne Kyiv Кiev Suspilne Uzhgorod Pervyi Gorodskoi Suspilne Crimea 11 Channel ATR PravdaTUT Kyiv Suspilne Dnipro Horizont TV Suspilne Zaporizhya Suspilne Lutsk Suspilne Kharkiv Suspilne Zhytomyr NTA (2 channel) Avers (Lutsk) TRK Galicia Pershyi Zahidniy Suspilne Rivne Chernomorskaya TRK 12 Channel (Lutsk) Suspilne Vinnitsya Suspilne Chernihiv Konkurent (Lutsk) Ternopil 1 Vita TV ETNO CHANNEL HD Suspilne Donbas Suspilne Odesa Suspilne Chernivtsy Suspilne Poltava Regional channels, Shr%, July 2023
34. Regional channels, average time spent, July 2023 00:19:04 00:17:36 00:19:50 00:06:42 00:26:59 00:08:18 00:07:09 00:14:32 00:16:20 00:10:49 00:22:31 00:13:09 00:06:35 00:09:01 00:10:50 00:08:42 00:12:55 00:04:15 00:09:12 00:14:29 00:13:16 00:06:51 00:09:30 00:08:28 00:04:11 00:07:23 00:13:47 00:13:03 00:12:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kyiv Кiev Suspilne Uzhgorod Pervyi Gorodskoi Suspilne Crim ea 11 Channel ATR PravdaTUT Kyiv Suspilne Dnipro Horizont TV Suspilne Zaporizhya Suspilne Lutsk Suspilne Kharkiv Suspilne Zhytom yr NTA (2 channel) Avers (Lutsk) TRK Galicia Pershyi Zahidniy Suspilne Rivne Chernom orskaya TRK 12 Channel (Lutsk) Suspilne Vinnitsya Suspilne Chernihiv Konkurent (Lutsk) Ternopil 1 Vita TV ETNO CHANNEL HD Suspilne Donbas Suspilne Odesa Suspilne Chernivtsy Suspilne Poltava Regional channels, Ats, July 2023
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