TV viewing survey March 2021

Transcript

1. We know what Ukraine is watching TV viewing survey March 2021
2. SUMMARY • In March, the viewing share of the general viewing channels group of increased as expected (growth of the total viewing share by 1.42 pp to 59.41%). • The group of movie channels continues to hold the second place - in March the group's viewing share decreased by only 0.44% p.p. up to 9.38%. • The viewing share of the entertainment channels group in third place also slightly deteriorated (down 0.38 pp to 6.23%). • The group of children's channels, the share of which viewed by 5.92%, that is by 0.14 p.p. higher than in February, it is in fourth place. • The group of sports channels added only 0.09 pp in March and ranks fifth with an indicator of 5.88%. • The sixth place is taken by the group of news channels, the share decreased by 0.29 pp. and received an indicator of 4.59%. • The viewing share of the documentary channels group slightly dropped in comparison with the previous month (the share of viewing decreased by 0.14 p.p. to 4.46%), which ranks seventh. • In eighth place is the group of TV series channels with a total view share of 1.84% (an increase of 0.18 pp). • The group of music channels (the share of views in March decreased by 0.01 pp) holds the ninth place with an indicator of 1.49%.
3. TV channel groups by genre 57,99 9,82 6,61 5,77 5,79 4,88 4,6 1,65 1,51 0,43 0,95 59,41 9,38 6,23 5,92 5,88 4,59 4,46 1,84 1,49 0,33 0,47 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entartainment Children's Sports News Documentary TV series Music Regional Other TV channel groups by genre , Shr % February March
4. Channels of general viewing, March 2021 • In March, the first three channels look like this: 1 + 1 channel is in the usual first place, while STB has moved up to second place overall, displacing Ukraine channel to third. In the 1 + 1 channel, the viewing share in March was 11.54% (an increase of 0.07 percentage points), and for the STB channel - 10.19% (an increase of 1.64 percentage points). 1 + 1 generated 849.7 thousand contacts, and in STB this figure was 855.8 thousand. • The third place is occupied by the channel "Ukraine" with a viewing share of 10.04% (a decrease by 0.39 pp and 830.8 thousand contacts). • ICTV channel added only 0.22 pp in March. and is in fourth place with an indicator of 8.39% (generated 770 thousand contacts). • Novy Channel ranks fifth, having lost 0.22 pp in March. (The share of viewing is 6.97%, the number of contacts with the channel is 757.2 thousand), while Inter channel remains in sixth with an indicator of 4.96% (the share of views decreased by 0.07 p.p., 634.8 thousand were generated contacts). In total, the group of general viewing channels gained 7 million contacts with IPTV / OTT households in March.
5. Channels of general viewing, Shr%, March 2021 11,54 10,19 10,04 8,39 6,97 4,96 3,6 2,11 0,72 0,53 0,18 0,16 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 STB Channel… ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI 5 channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Shr%, March 2021
6. Channels of general viewing, average time spent, March 2021 01:23:23 01:28:27 01:15:06 01:09:53 01:05:42 00:57:03 00:49:50 00:41:05 00:32:05 00:20:09 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 STB Channel… ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, March 2021
7. Channels of general viewing, coverage, March 2021 856 166 758 542 879 724 780 175 763 380 646 081 632 695 488 418 294 039 370 366 230 394 82 441 123 934 57 799 29 565 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Channel "Ukraine" STB ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI 5 Channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Cov# (A-approximation), March 2021
8. General viewing channels, weekdays • 1 + 1 channel continued to lead on weekdays in March. • In second place is STB channel, which is in prime time by a small margin but ahead of channel 1 + 1. • In third place is Ukraine TV channel *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • At the weekend, Ukraine channel came out on top by a small margin, displacing 1 + 1 to the second place. • STB won third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, March 2021 • The leading position continues to be held by TV1000 East channel (viewing share 1.92%, a decrease of 0.32 pp). In total, more than 371 thousand unique households connected to IPTV / OTT platforms watched TV1000 East during the month throughout Ukraine with an average viewing rate of 38.5 minutes. • TV1000 Action East channel with an indicator of 1.57% (a decrease of 0.09 p.p., the number of contacts - 387 thousand) took the second place in the group. • The third place in the group is held by ViP Comedy channel (the share of views is 1.05%, a decrease of 0.01 pp), which was watched by 226.7 thousand households. • The fourth place is taken by VIP Megahit HD channel (the share of views is 0.65%, an increase of 0.05 pp, the number of contacts with the channel is 90.6 thousand). • Enter-Film channel (the share of views increased by 0.01 pp to 0.50%) took the fifth place - the channel reached 283.8 thousand households in March. In general, the group of film screening channels gained 3,900 000 contacts with IPTV / OTT households in March.
11. Movie channels, Shr%, March 2021 1,92 1,57 1,05 0,65 0,5 0,43 0,41 0,35 0,28 0,25 0,23 0,23 0,21 0,18 0,15 0,15 0,11 0,1 0,1 0,1 0,08 0,08 0,06 0,06 0,05 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD Enter-film TV1000 W orld Kino VIP Prem iere HD Epic Drama M uzhskoe kino CINE+ HD Kinokomedia Nashe Novoe Kino Sony Sci-Fi Kinomix AM C KinoUzhas CINE+ LEGEND ZeeTV Hollywood HD FILM BOX Star Cinema CINE+HIT Bollywood HD CINE+ MIX Nashe kino Movie channels, Shr%, March 2021
12. Movie channels, average time spent, March 2021 00:38:34 00:37:47 00:31:55 00:41:43 00:25:21 00:16:46 00:28:29 00:37:50 00:45:26 00:17:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD Enter-film TV1000 W orld… VIP Prem iere HD Epic Drama M uzhskoe kino CINE+ HD Movie channels, Ats, March 2021
13. Entertainment channels, March 2021 • In March, the leader of the group, TET channel, received a slightly lower viewing share (down 0.21 p.p. to 2.72%), generating 546.7 thousand contacts with IPTV / OTT households throughout Ukraine. The average viewing time of TET was 46 minutes. • NLO-TV channel is in second place with a viewing share of 0.96% (a decrease of 0.13 percentage points). • The share of Mega channel in third place increased by 0.03 p.p. up to 0.53%. NLO TV had 356 thousand contacts with TV viewers, Mega channel - 273 thousand. • OCE-TV channel took the fourth place with an indicator of 0.44% (a decrease of 0.08 percentage points), and Sony Turbo channel is located in fifth place (the viewing share has increased by 0.06 p.p. and amounted to 0.35%) In general, the group of entertainment channels gained 3 million contacts within a month with IPTV / OTT households.
14. Entertainment channels, Shr%, March 2021 2,72 0,96 0,53 0,44 0,35 0,3 0,26 0,15 0,14 0,13 0,12 0,05 0,03 0,03 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV M ega OCE (QTV) Sony Turbo Sonce Indigo TV Trofey K2 Fox Life KVARTAL TV TLC M ilady_Televis… Food Network Vintazh TV Gagsnetwork FAST&FUN… M yZen HD Entertainment channels, Shr%, March 2021
15. Entertainment channels, average time spent, March 2021 00:46:03 00:37:19 00:25:59 00:29:44 00:29:27 00:33:55 00:40:27 00:12:25 00:17:09 00:20:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Sony Turbo Sonce Indigo TV Trofey K2 Fox Life Entertainment channels, Ats, March 2021
16. Children’s channels, March 2021 • The viewing share of Plus Plus channel increased by 0.03 percentage points in March to the level of 1.77%, and the channel remains in first place, having generated 233 thousand contacts. • Nickelodeon (up 0.02 p.p. to 0.87%) came in second, while Cartoon Network (0.12 p.p. to 0.72%) came in third, respectively. Nickelodeon channel, which generated 92.9 thousand contacts, and Cartoon Network channel - 43.8 thousand. • The fourth place is taken by Pixel channel, the share of which has dropped by 0.02 percentage points up to 0.65%, and the number of contacts was 247 thousand. The children's channels, 1,900 000 contacts with households connected to the IPTV / OTT panel took place during March.
17. Children’s channels, Shr%, March 2021 1,77 0,87 0,72 0,65 0,55 0,29 0,16 0,13 0,11 0,10 0,10 0,08 0,08 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy Mir / Teleklub Niki Kids Boomerang Malyatko TV Niki Junior Cine+ Kids BabyTV DuckTV MultStream ZOOM Gulli Girl Duck TV Plus TIJI V gostyah u skazki LALE Children’s channels, Shr%, March 2021
18. Children’s channels, average time spent, March 2021 01:29:59 01:17:28 01:13:01 00:52:30 01:45:46 00:49:24 00:42:08 00:49:26 00:19:34 00:43:19 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Cartoon… Pixel Nick Jr Detskiy M ir /… Niki Kids Boom erang M alyatko TV Niki Junior Children’s channels, Ats, March 2021
19. Sports channels, March 2021 • Football 1 channel remains in first place in the group, increasing the viewing share by 0.33 p.p. up to 2.45%. • Football 2 ranks second with a viewing share of 1.66% (an increase of 0.01 p.p.). Football 1 received 191 thousand contacts, Football 2 channel was watched by 177.7 thousand households. • Setanta Sports HD channel (the share of viewing in March was 0.54%, a decrease of 0.31 pp, the number of contacts with the channel was 300.1 thousand) ranks third. • The fourth place is occupied by Football 3 channel with a viewing share of 0.44% and 157.4 thousand contacts. • FIGHTBOX HD ranks fifth with a 0.21% viewing share and 249,000 contacts. In total, the group of sports channels generated about 2,250 000 contacts.
20. Sports channels, Shr%, March 2021 2,45 1,66 0,54 0,44 0,21 0,15 0,09 0,09 0,09 0,05 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 SHAKHTAR TV Setanta Sports Plus Viasat Sport Sports channels, Shr %, March 2021
21. Sports channels, average time spent, March 2021 00:51:23 00:42:31 00:33:12 00:19:35 00:35:26 00:13:15 00:20:49 00:13:10 00:20:00 00:10:13 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 SHAKHTAR TV Setanta Sports Plus Viasat Sport Sports channels, Ats, March 2021
22. Documentary channels, March 2021 • Viasat History channel continues to hold the first place in the group, the share of views decreased by 0.08 p.p. up to 0.73% (the total number of contacts with the channel is 223.2 thousand), and Viasat Explore CEE- channel takes the second position in the group with an indicator of 0.55% (a decrease of 0.04 percentage points). The number of contacts of the channel with IPTV / OTT households throughout Ukraine amounted to 163.3 thousand. • In third place is NATIONAL GEOGRAPHIC with a view share of 0.47% (no change). • Viasat Nature CEE channel (0.44% view share, down 0.04 p.p.) is in fourth place, while Nat Geo Wild is in fifth with 0.40% (minus 0.01 p.p.). The average viewing time of TV channels - the leaders of the group, was in March: Viasat History - 40.3 minutes, Viasat Explore CEE - 35 minutes, NATIONAL GEOGRAPHIC - 30.3 minutes. In general, the group of documentary channels generated in March 3,360 000 contacts with IPTV / OTT households.
23. Documentary channels, Shr %, March 2021 0,73 0,55 0,48 0,44 0,40 0,33 0,26 0,22 0,15 0,09 0,08 0,08 0,07 0,07 0,07 0,06 0,06 0,05 0,05 0,04 0,04 0,03 0,03 0,02 0,01 0,01 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Dacha Animal Planet Fauna Nauka Da Vinci Learning H2 Travel Channel HD Terra 1 AUTO SEA TV Kultura Travel+Adventure EKO-TV DOCUBOX HD 36,6 HD HD Life Russian Travel Guide TV AquaStream Catastrofa Online X-Stream Documentary channels, Shr %, March 2021
24. Documentary channels, average time spent, March 2021 00:40:21 00:34:56 00:30:19 00:29:27 00:34:30 00:49:51 00:40:32 00:39:29 00:12:25 00:12:56 00:14:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Dacha Documentary channels, Ats, March 2021
25. News channels, March 2021 • The first place among news channels belongs to the channel Ukraine 24, the share of which in March decreased by 0.10 percentage points up to 1.65% (the channel received 291.3 thousand contacts and an average viewing time of 37 minutes). • The viewing share of NASH channel, which ranked second, decreased by 0.06 percentage points. up to 0.94%. The channel received 173.1 thousand unique contacts in March and an average watch time of 57.6 minutes. • PRYAMIY showed a viewing share of 0.65%, which is 0.08 p.p. below its result in February, and ranks third with 186 000 contacts. The average viewing time was 42.2 minutes. • The fourth place on Channel 24 - the share of viewing remained unchanged at the level of 0.45%, the number of contacts with the channel -51.9 thousand. • Espresso TV is in the fifth place (the share of views decreased by 0.02 p.p. to the level of 0.40% ), which generated 208.8 thousand contacts. The total number of contacts of IPTV / OTT households with news channels amounted to 1,920 000 throughout Ukraine in March .
26. News channels, Shr%, March 2021 1,65 0,94 0,65 0,45 0,4 0,19 0,07 0,06 0,05 0,03 0,03 0,03 0,02 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV 4 Channel Euronews 8 Channel Kyiv.Live CHP Info PravdaTUT Pershyi Diloviy Hrom adske TV Channel 112 Zoryaniy Pershyi Kozackiy News channels, Shr%, March 2021
27. News channels, average time spent, March 2021 00:37:01 00:57:26 00:42:12 00:28:31 00:23:05 00:17:54 00:08:39 00:14:31 00:18:31 00:06:48 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV 4 Channel Euronews 8 Channel News channels, Ats, March 2021
28. TV series channels, Shr %, March 2021 • The group of TV series channels in March continues to be led by BIGUDI channel, which increased its viewing share by 0.13 percentage points up to 0.61% and generated 144.4 thousand contacts with IPTV / OTT households. • In second place is Paramount Comedy channel, the viewing share increased by 0.01 p.p. up to 0.31%. The third place is occupied by FOX channel with a viewing share of 0.29%. In total, the group of TV series channels gained 1,080 000 contacts with IPTV / OTT households throughout Ukraine. 0,61 0,31 0,29 0,23 0,13 0,12 0,09 0,02 0,02 0,02 0,00 0,35 0,70 BIGUDI Param ount Com edy FOX Sony… Kinoseriya Bolt Dorama FILM UADRAMA Spike FlixSnip TV series channels, Shr %, March 2021
29. TV series channels, average time spent, March 2021 01:02:52 00:32:02 00:26:21 00:25:10 00:33:57 00:22:07 00:37:40 00:14:37 00:12:54 00:07:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 BIGUDI Param ount Com edy FOX Sony Entertainment Television Kinoseriya Bolt Dorama FILM UADRAMA Spike FlixSnip TV series channels, Ats, March 2021
30. Music channels, Shr%, March 2021 • M1 ranks first - its share of views dropped to 0.46%, followed by EU MUSIC (share unchanged at 0.29%). • M2 is in third place with a view share of 0.22%. In total, the group of music TV channels received 2,200 000 contacts in March. 0,46 0,29 0,21 0,19 0,13 0,08 0,02 0,02 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC M2 MUSIC… 4ever… OTV MTV Hits InRating MTV… MEGOGO… Music channels, Shr%, March 2021
31. Music channels, average time spent, March 2021 00:43:21 00:32:15 00:28:18 00:22:46 00:31:18 00:13:27 00:27:12 00:18:11 00:19:07 00:04:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M 2 M USIC BOX UA 4ever music OTV M TV Hits InRating M TV Dance M EGOGO LIVE Music channels, Ats, March 2021
32. Regional channels, March 2021 • In March, Channel 4 came out on top among regional channels with a view share of 0.060%. • The second place is held by Kiev channel with an indicator of 0.038%. • Horizon TV, having received a viewing share of 0.027%, is in third place, and ATR, with a viewing share of 0.025%, is in fourth place. • The next channel NASH has an indicator within 0.024% of the viewer share. In March, a group of regional channels received 1,840 000 contacts with households.
33. Regional channels, Shr %, March 2021 0,061 0,038 0,027 0,025 0,024 0,023 0,017 0,017 0,015 0,015 0,007 0,006 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 4 Channel KIEV Horizont TV ATR Nash Channel UA:CRIMEA Perviy Kievskiy UA:Kiev Donbass 34 channel Chernomorskaya TRK Pershiy Zahidniy MostVideo UA:Donbass NTA (2 channel) PravdaTUT Kiev UA:Zakarpattya UA:Dnipro PravdaTUT Lviv RAI TRK Galicia UA:Bukovina ETNO CHANNEL HD Yuzhnaya Volna HD UA:Vinitsya Pershiy Kabelniy Avers (Lutsk) UA:Kharkiv UA:Zhytomir UA:Chernihiv Ditinets Regional channels, Shr %, March 2021
34. Regional channels, average time spent, March 2021 00:14:31 00:07:49 00:05:20 00:19:37 00:05:53 00:05:53 00:05:43 00:22:13 00:18:25 00:03:54 00:06:19 00:04:23 00:06:20 00:09:17 00:08:07 00:03:49 00:03:47 00:07:14 00:05:36 00:05:29 00:04:01 00:04:22 00:03:50 00:04:41 00:03:14 00:02:30 00:05:15 00:02:27 00:04:27 00:03:58 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 4 Channel KIEV Horizont TV ATR Nash Channel UA:CRIM EA Perviy Kievskiy UA:Kiev Donbass 34 channel Chernom orskaya TRK Pershiy Zahidniy M ostVideo UA:Donbass NTA (2 channel) PravdaTUT Kiev UA:Zakarpattya UA:Dnipro PravdaTUT Lviv RAI TRK Galicia UA:Bukovina ETNO CHANNEL HD Yuzhnaya Volna HD UA:Vinitsya Pershiy Kabelniy Avers (Lutsk) UA:Kharkiv UA:Zhytom ir UA:Chernihiv UA:RIVNE Regional channels, Ats, March 2021
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