TV viewing survey November 2021

Transcript

1. We know what Ukraine is watching TV viewing survey November 2021
2. SUMMARY • In November, the share of the general viewing channels group markedly decreased (a decrease in the total share of viewing by 1.59 percentage points to 58.68%). • The group of movie channels retains second place - in November, the viewing share of the group increased to 10.33% (the group added 0.25 percentage points). • The third most popular among viewers was a group of news channels, the share of which increased by 0.72 percentage points in November and reached 6.57%. • A group of entertainment channels, the viewing share of which has amounted to 5.75%, that is 0.36 percentage points higher than in October, ranked fourth. • The group of children's channels lost 0.08 percentage points in November and ranks fifth with 5.47%. • The viewing share of the sports channels group decreased by 0.25 percentage points up to 4.26%, which allowed the group to take sixth place. • In seventh place is the group of documentary channels (viewing share of 4.23%, an increase of 0.28 percentage points), and in eighth place is the group of TV series channels (viewing share of 2.25%, unchanged). • In ninth place was a group of music channels with a total share of 1.49% (an increase of 0.02 percentage points). • The group of regional channels (the share of viewing has also increased by 0.02 percentage points in November) holds the tenth place with a rate of 0.34%.
3. TV channel groups by genre 59,97 10,08 5,85 5,39 5,55 4,5 3,95 2,26 1,47 0,32 0,97 58,68 10,33 6,57 5,75 5,47 4,26 4,23 2,25 1,49 0,34 0,64 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Entertainment Children's Sports Documentary TV Series Music Regional Other TV channel groups by genre , Shr % October November
4. Channels of general viewing, November 2021 • In November, 1 + 1 channel (11.78% revision rate, 0.31 percentage points increase ) lost to STB. • The new leader of November - STB channel, continued to grow its audience and, according to the results of the month, its share was a record 12.30% (plus 1.20 percentage points). STB channel has generated 750 thousand contacts, and in 1 + 1 this figure was 765.4 thousand. • In third place was the ICTV channel with a share of 9.41% (an increase of 0.61 percentage points and 694.6 thousand contacts). • In November, the Ukraine channel asked for a record 3.20 percentage points. and is in fourth place with a rate of 7.19% (generated 598.3 thousand contacts). • Novy Channel ranks fifth, losing 0.47 percentage points in November. (the share of viewing is 6.15%, the number of contacts with the channel is 658.7 thousand), and the Inter channel remains in sixth place with 5.24% (the share of viewing increased by 0.24 percentage points, 565.6 thousand contacts were generated ). In total, the group of general viewing channels gained 5.83 million contacts with IPTV / OTT households in November.
5. Channels of general viewing, Shr%, November 2021 12,3 11,78 9,41 7,19 6,15 5,24 3,15 1,96 1,1 0,22 0,12 0,04 0,02 0,01 0, 0,00 3,50 7,00 10,50 14,00 STB 1+1 ICTV Channel… Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit NASHE Channels of general viewing, Shr%, November 2021
6. Channels of general viewing, average time spent, November 2021 01:32:45 01:18:08 01:13:05 01:00:06 00:56:53 00:56:22 00:43:50 00:39:18 00:32:04 00:13:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB 1+1 ICTV Channel "Ukraine" Novy Channel Inter 2+2 NTN K1 5 Channel Channels of general viewing, Ats, November 2021
7. Channels of general viewing, coverage, November 2021 750 019 765 371 694 594 598 282 658 661 565 582 535 635 393 453 350 309 208 458 127 753 36 375 84 989 58 318 268 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 STB 1+1 ICTV Channel "Ukraine" Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit NASHE Channels of general viewing, Cov# (A-approximation), November 2021
8. General viewing channels, weekdays • On weekdays in November, STB channel came out on top. • 1+1 dropped to the second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • At the weekend, the positions of the channels did not differ from weekdays – first place on STB • 1 + 1 took the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, November 2021 • The first position in November was taken by TV1000 East (share of viewing 1.98%, an increase of 0.18 percentage points). A total of more than 341.8 thousand unique households connected to IPTV/OTT platforms watched TV1000 East for a month throughout Ukraine with an average viewing rate of 49.6 minutes. • Channel TV1000 Action East with a rate of 1.92% (an increase of 0.08 percentage points, the number of contacts - 399.9 thousand) took second place in the group. • The third place in the group is held by ViP Comedy channel (share of viewing 1.08%, increase by 0.09 percentage points), which was watched by 203.4 thousand households. • In fourth place is the VIP Megahit HD channel (viewing rate 0.92% (unchanged), number of contacts with the channel - 116.4 thousand). • VIP Premiere HD channel (the viewing share fell by 0.03 percentage points to 0.60%) took fifth place - TV channel's coverage in November was 114.3 thousand households. In total, the group of movie channels gained 3.74 million contacts with IPTV/OTT households in November.
11. Movie channels, Shr%, November 2021 1,97 1,92 1,08 0,92 0,6 0,58 0,47 0,29 0,28 0,25 0,23 0,21 0,19 0,17 0,17 0,17 0,16 0,12 0,11 0,11 0,11 0,09 0,06 0,04 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld Kino CINE+ HD CINE+HIT М uzhskoe Kino Kinomix Nashe Novoe Kino AM C Kinokomediya Hollywood HD CINE+ LEGEND Star Cinema KinoUzhas CINE+ MIX ZeeTV FILM BOX Param ount channel Bollywood HD FILM BOX… Nashe Kino Movie channels, Shr%, November 2021
12. Movie channels, average time spent, November 2021 00:40:41 00:40:04 00:35:48 00:41:00 00:28:24 00:31:30 00:15:36 00:16:14 00:24:33 00:41:45 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld… CINE+ HD CINE+HIT М uzhskoe Kino Movie channels, Ats, November 2021
13. Entertainment channels, November 2021 • In November, the group's leader, TET channel, increased its viewing share (up 0.22 percentage points to 2.59%), generating 461.2 thousand contacts with IPTV/OTT households across Ukraine. The average TET viewing time was 44.5 minutes. • NLO-TV channel is in second place with a viewing share of 0.99% (plus 0.04 percentage points). • The share of OCE-TV in third place increased by 0.12 percentage points up to 0.56%. 301.9 thousand contacts with TV viewers took place with NLO-TV, 198.7 thousand for the channel OCE-TV. • In fourth place was IndigoTV with the rate of 0.45% (0.06 percentage points lost) and Mega channel settled in fifth place (the share grew in November by 0.01 percentage points and amounted to 0, 38%) In total, the group of entertainment channels gained 2.37 million contacts with IPTV/OTT households during the month.
14. Entertainment channels, Shr%, November 2021 2,59 0,99 0,56 0,45 0,38 0,18 0,15 0,13 0,11 0,07 0,05 0,03 0,03 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 TET NLO TV OCE (QTV) Indigo TV M ega Sonce Fox Life KVARTAL TV Trofey Rybalka ТВ TLC Food Network M ilady_Televis… Vintazh TV 7D7 FAST&FUN… M yZen HD NLO 1 Entertainment channels, Shr%, November 2021
15. Entertainment channels, average time spent, November 2021 00:44:34 00:36:01 00:31:40 00:29:50 00:21:02 00:27:46 00:21:20 00:23:53 00:10:28 00:09:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TET NLO TV OCE (QTV) Indigo TV M ega Sonce Fox Life KVARTAL TV Trofey Rybalka ТВ Entertainment channels, Ats, November 2021
16. Children’s channels, November 2021 • The share of viewing the Plus Plus channel decreased by 0.03 percentage points in November. to 1.47%, and the channel remains in first place, generating 177.9 thousand contacts. • Nickelodeon (up 0.01 percentage points to 0.92%) was second, and Nick Jr (0.66% up 0.05 percentage points) was third, respectively. Nickelodeon generated 90.3 thousand contacts and Nick Jr generated 49 thousand. • The fourth place is occupied by Pixel channel, the viewing share of which increased by 0.02 percentage points up to 0.52%, and the number of contacts amounted to 195.3 thousand. A total of 1.62 million contacts with households were connected to households connected to the IPTV/OTT panel in November.
17. Children’s channels, Shr%, November 2021 1,47 0,92 0,66 0,52 0,39 0,34 0,18 0,15 0,14 0,11 0,10 0,08 0,08 0,05 0,04 0,04 0,03 0,03 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy Mir / Teleklub Malyatko TV Boomerang NIKI Junior NIKI Kids Cine+ Kids DuckTV BabyTV Nicktoons ZOOM Gulli Girl MultStream TIJI V gostyah u skazki #NASH KIDS Children’s channels, Shr%, November 2021
18. Children’s channels, average time spent, November 2021 01:20:15 01:19:03 01:37:52 00:41:14 00:45:05 00:53:21 00:26:00 00:40:11 00:46:24 00:36:04 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy M ir /… M alyatko TV Boom erang NIKI Junior NIKI Kids Children’s channels, Ats, November 2021
19. Sports channels, November 2021 • Channel Football 1 remains in first place (the viewing share fell by 0.13 percentage points to 1.73%). • Football 2 ranks second with a share of 0.88% (down 0.15 percentage points). Football 1 received 141.9 thousand contacts, Football 2 channel was watched by 118 thousand households. • Setanta Sports HD (share viewing in November 0.43%, a decrease of 0.06 percentage points, the number of contacts with the channel - 294.3 thousand) ranks third. • The fourth place is occupied by Football 3 channel with a viewing share of 0.29% and 78.6 thousand contacts. • Setanta Sports Plus channel ranks fifth with a viewing share of 0.17% and 293.2 thousand contacts. In total, the group of sports channels generated about 1.92 million contacts.
20. Sports channels, Shr%, November 2021 1,73 0,88 0,43 0,29 0,17 0,17 0,16 0,08 0,08 0,07 0,00 0,70 1,40 2,10 Football 1 Football 2 Setanta Sports HD Football 3 Setanta Sports Plus FIGHTBOX HD XSPORT Shakhtar TV Eurosport 1 Viasat Sport Sports channels, Shr %, November 2021
21. Sports channels, average time spent, November 2021 00:53:24 00:35:41 00:30:06 00:24:34 00:26:33 00:34:34 00:14:34 00:14:25 00:25:44 00:14:11 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 Setanta Sports Plus FIGHTBOX HD XSPORT Shakhtar TV Eurosport 1 Viasat Sport Sports channels, Ats, November 2021
22. Documentary channels, November 2021 • In the first place in the group continues to hold the channel Viasat History, the viewing share of which increased by 0.09 percentage points up to 0.86% (total number of contacts with the channel - 192.3 thousand), and Viasat Explore CEE - ranks second in the group with 0.491% (an increase of 0.04 percentage points). The number of contacts with IPTV / OTT households the channel had throughout Ukraine amounted to 138.2 thousand. • In third place was NATIONAL GEOGRAPHIC with a share of 0.485% (added 0.02 percentage points). • Nat Geo Wild channel (0.43% viewing rate, 0.04 percentage points increase ) is in fourth place, and Viasat Nature CEE channel is in fifth place with 0.35% (plus 0.03 percentage points) The average viewing time of TV channels - leaders of the group, was in November: Viasat History - 47.5 minutes, Viasat Explore CEE - 33.9 minutes, NATIONAL GEOGRAPHIC - 28.7 minutes. In total, the group of cognitive channels generated 2.94 million contacts with IPTV / OTT households in November .
23. Documentary channels, Shr %, November 2021 0,85 0,49 0,49 0,44 0,35 0,21 0,15 0,13 0,12 0,11 0,09 0,07 0,07 0,07 0,07 0,06 0,06 0,06 0,06 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,02 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL Discovery Science EPOQUE History Trofey Fauna Da Vinci Learning Nauka Rybalka TV 1AUTO Dacha Terra Animal Planet Travel&Adventure Travel Channel HD H2 Kultura Kus Kus SEA TV EKO -TV DOCUBOX HD 36,6 HD HD Life Russian Travel Guide TV Nautical Channel HD Documentary channels, Shr %, November 2021
24. Documentary channels, average time spent, November 2021 00:47:36 00:33:52 00:28:48 00:33:56 00:27:21 00:37:46 00:36:16 00:15:35 00:49:35 00:10:28 00:13:20 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL Discovery Science EPOQUE History Trofey Fauna Documentary channels, Ats, November 2021
25. News channels, November 2021 • The first place among the news channels is held by the channel Ukraine 24, the viewing share of which has increased by 0.37 percentage points in November. up to 2.95% (the channel received 312.7 thousand contacts and an average viewing time of 55.9 minutes). • The viewing share of NASH channel, which took second place, increased by 0.05 percentage points. up to 1.14%. The channel received 166.6 thousand unique contacts in November and an average viewing time of 57.5 minutes. • PRYAMIY channel has showed a viewing share of 0.84% (added 0.06 percentage points), and ranks third with 186.9 thousand contacts. The average viewing time was 46.3 minutes. • Fourth place has taken by Channel 24 - the share of viewing has increased by 0.10 percentage points up to 0.55%, the number of contacts with the channel - 44.5 thousand. In fifth place was Espresso TV (the viewing share increased by 0.10 percentage points to 0.53%), which generated 204 thousand contacts. The total number of household IPTV/OTT contacts with the news channels throughout Ukraine in November was 1.74 million.
26. News channels, Shr%, November 2021 2,95 1,14 0,84 0,55 0,53 0,16 0,13 0,06 0,05 0,05 0,04 0,02 0,02 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian ТV Obozrevatel TV Euronews 4 Channel 8 Channel CHP Info Pershyi Diloviy Pravda TUT Kyiv.Live Zoryaniy D1 Hrom adske TV 100% NEW S News channels, Shr%, November 2021
27. News channels, average time spent, November 2021 00:55:56 00:57:32 00:46:17 00:32:09 00:24:59 00:16:20 00:14:30 00:18:05 00:14:27 00:07:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian ТV Obozrevatel TV Euronews 4 Channel 8 Channel News channels, Ats, November 2021
28. TV series channels, Shr %, November 2021 0,56 0,36 0,35 0,3 0,25 0,18 0,11 0,08 0,04 0,02 0,00 0,35 0,70 Bigudi Epic Drama Param ount Com edy FOX Star Family Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Shr %, November 2021 • The series of channels in November continues to be led by BIGUDI channel , which remained unchanged at 0.56% and generated 118.2 thousand contacts with IPTV/OTT households. • In second place is the channel Epic Drama, the viewing share of which added 0.01 percentage points. up to 0.36%. • Third place goes to Paramount Comedy channel with a viewing share of 0.35%. In total, the series of channels of the series gained 0.97 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, November 2021 00:53:00 00:35:42 00:33:13 00:24:58 00:28:11 00:41:03 00:20:38 00:22:37 00:17:05 00:07:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Bigudi Epic Drama Param ount Com edy FOX Star Family Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Ats, November 2021
30. Music channels, Shr%, November 2021 • M1 ranks first - its viewing share fell slightly to 0.43%, in second place - EU MUSIC (share fell by 0.01 percentage points to 0.228%). • M2 is in third place with a viewing share of 0.226%. In total, the group of music channels received 1.84 million contacts in November . 0,43 0,23 0,23 0,2 0,12 0,1 0,07 0,03 0,01 0,01 0,00 0,15 0,30 0,45 0,60 M1 EU Music M2 MUSIC… OTV 4ever… InRating MEGOGO… RU MUSIC MTV Hits Music channels, Shr%, November 2021
31. Music channels, average time spent, November 2021 00:37:09 00:30:40 00:27:28 00:26:47 00:17:55 00:33:11 00:11:58 00:05:25 00:35:56 00:19:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic M 2 M USIC BOX UA OTV 4ever music InRating M EGOGO LIVE RU MUSIC M TV Hits Music channels, Ats, November 2021
32. Regional channels, November 2021 • In November, KIEV channel ranked first among regional channels with a viewing rate of 0.0439%. • In second place is the channel Nash Channel with a rate of 0.0436%. • ATR ranked third with a viewing share of 0.037%, and UA:CRIMEA, with a viewing share of 0.024%, came in fourth. • Next to them UA:Kyiv has an indicator within 0.022% of the share of revision. In November, the group of regional channels received 1.62 million contacts with households.
33. Regional channels, Shr %, November 2021 0,044 0,044 0,037 0,024 0,022 0,021 0,020 0,016 0,014 0,011 0,009 0,006 0,006 0,005 0,004 0,004 0,004 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 -0,010 0,010 0,030 0,050 КIEV Nash Channel ATR UA:CRIMEA UA:KIEV Horizont TV Perviy Kievskiy Donbass 34 Channel Chernomorskaya TRK Pershyi Zahidnyi Pershyi Kabelniy Perviy Gorodskoy MostVideo UA:Donbass NTA (2 Channel) TRK Galicia PravdaTUT Lviv UA:Dnipro UA:Bukovina TV-5 (Zaporizhya) Vita TV UA:Zakarpattya RAI PravdaTUT Kiev MST Marganec Sirius Yuzhnaya Volna HD UA:Zhytomir ETNO CHANNEL HD UKRlive HD Regional channels, Shr %, November 2021
34. Regional channels, average time spent, November 2021 00:08:03 00:05:51 00:05:46 00:05:57 00:28:12 00:06:29 00:13:45 00:12:17 00:03:58 00:06:02 00:12:48 00:04:57 00:05:29 00:04:28 00:08:36 00:05:01 00:07:33 00:03:49 00:03:38 00:06:57 00:04:12 00:06:04 00:04:45 00:03:57 00:04:23 00:03:28 00:02:47 00:04:25 00:02:32 00:26:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 КIEV Nash Channel ATR UA:CRIM EA UA:KIEV Horizont TV Perviy Kievskiy Donbass 34 Channel Chernom orskaya TRK Pershyi Zahidnyi Pershyi Kabelniy Perviy Gorodskoy M ostVideo UA:Donbass NTA (2 Channel) TRK Galicia PravdaTUT Lviv UA:Dnipro UA:Bukovina TV-5 (Zaporizhya) Vita TV UA:Zakarpattya RAI PravdaTUT Kiev M ST M arganec Sirius Yuzhnaya Volna HD UA:Zhytom ir ETNO CHANNEL HD UKRlive HD Regional channels, Ats, November 2021
35. Thank you for attention! Read us on Facebook & Telegram @BIGDATAUA We are glad to answer the questions: +38 063 505 44 04 pr@bigdataua.com