TV viewing survey September 2021

Transcript

1. We know what Ukraine is watching TV viewing survey September 2021
2. SUMMARY • In September, the share of the general viewing channels group has increased (the increase in total viewing share by 3.07 percentage points to 58.46%). • The group of movie channels took second place - in September, the viewing share of the group has decreased to 10.57% (it lost 0.57 percentage points). • A group of entertainment channels, the viewing share of which amounted to 5.74%, which is 0.10 percentage points below its figure in August, ranking third. • The group of children's channels has lost 0.33 percentage points in September and ranks fourth with 5.59%. • The viewing share of the news channels group almost unchanged at 5.27% (plus 0.02 percentage points), which allowed the group remaining the fifth. • In sixth place is the group of sports channels (the viewing share of 5.26%), and in seventh place - the group of documentary channels (viewing share of 4.22%) – in both groups there is a slight subsidence. • In eighth place is a group of channels demonstrating TV series with a total share of 2.36% (a decrease of 0.09 percentage points). • The group of music channels (the share of viewing in September has decreased by 0.08 percentage points) holds the ninth place with a rate of 1.62%.
3. TV channel groups by genre 55,4 10,9 5,92 5,84 5,45 5,25 4,45 2,45 1,7 0,37 2,28 58,46 10,33 5,74 5,59 5,27 5,26 4,22 2,36 1,62 0,34 0,8 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Children's News Sports Documentary TV Series Music Regional Other TV channel groups by genre , Shr % August September
4. Channels of general viewing, September 2021 • In September, 1 + 1 has remained on the first position (viewing share of 11.55%, an increase of 1.01 percentage points). • Channel ‘Ukraine’, continues occupying the second place, the viewing share of which in September was 10.68% (an increase of 0.29 percentage points). The channel 1 + 1 has generated 711.9 thousand contacts, and Channel ‘Ukraine’ has reached 830.1 thousand. • In third place was STB channel with a share of 8.95% (an increase of 1.19 percentage points and 657.9 thousand contacts). • ICTV channel has grown by only 0.54 percentage points in September and is in fourth place with a rate of 7.93% (635.5 thousand contacts generated). • Novy Channel ranks fifth, adding 0.91 percentage points in September (the share viewing of 6.51%, the number of contacts the channel received - 612.3 thousand), and Inter remains in sixth place with 5.19% (the share of viewing decreased by 0.12 percentage points, 547.3 thousand contacts gained). The group of general viewing channels has reached a total of 5.66 million contacts with IPTV / OTT households in September.
5. Channels of general viewing, Shr%, September 2021 11,55 10,68 8,95 8,93 6,51 5,19 3,49 1,74 1,07 0,18 0,12 0,03 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 Channel 'Ukraine' STB ICTV Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, September 2021
6. Channels of general viewing, average time spent, September 2021 01:21:10 01:04:03 01:21:52 01:14:04 01:02:18 00:56:46 00:48:36 00:40:53 00:33:18 00:13:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Channel 'Ukraine' STB ICTV Novy Channel Inter 2+2 NTN K1 5 Channel Channels of general viewing, Ats, September 2021
7. Channels of general viewing, coverage, September 2021 711 921 830 134 657 929 635 463 612 341 547 326 518 297 355 335 325 285 186 680 114 960 35 909 77 236 55 536 163 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Channel 'Ukraine' STB ICTV Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), September 2021
8. General viewing channels, weekdays • On weekdays in September, 1+1 came out on top. • Channel Ukraine is in second place. • In third place is STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Channel Ukraine held the lead. • 1 + 1 took the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, September 2021 • The leading position continues to be held by TV 1000 Action East (viewing share of 1.86%, decrease by 0.11 percentage points). In total, during the month, more than 360.8 thousand unique households connected to IPTV / OTT platforms watched TV 1000 Action East throughout Ukraine with an average viewing time of 41.2 minutes. • Channel TV 1000 East with a rate of 1.82% (a decrease of 0.16 percentage points, the number of contacts - 302.2 thousand) took second place in the group. • The third place in the group is held by ViP Comedy (viewing share of 1.05%, decrease by 0.04 percentage points), which was seen by 204.5 thousand households. • In fourth place is the VIP Megahit HD (the viewing share is 0.87%, a decrease of 0.09 percentage points, the number of contacts the channel scored - 103.3 thousand). • VIP Premiere HD (the viewing share fell by 0.12 percentage points to 0.68%) took fifth place - in September, the channel's coverage amounted to 101.3 thousand households. In total, the group of movie channels has gained 3.58 million contacts with IPTV / OTT households.
11. Movie channels, Shr%, September 2021 1,86 1,82 1,05 0,87 0,68 0,64 0,45 0,32 0,26 0,24 0,23 0,2 0,2 0,2 0,19 0,15 0,15 0,15 0,12 0,11 0,11 0,1 0,07 0,05 0,05 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld Kino M uzhskoe kino CINE+ HD Kinomix CINE+HIT Nashe Novoe Kino Kinokomediya Hollywood HD Star Cinema KinoUzhas AM C CINE+ LEGEND FILM BOX ZeeTV Obozrevatel TV CINE+ MIX Param ount channel Bollywood HD Nashe Kino Movie channels, Shr%, September 2021
12. Movie channels, average time spent, September 2021 00:41:26 00:40:34 00:34:33 00:41:47 00:33:25 00:34:47 00:15:09 00:54:16 00:16:32 00:39:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld… M uzhskoe kino CINE+ HD Kinomix Movie channels, Ats, September 2021
13. Entertainment channels, September 2021 • The group's leader in September, TET channel, has slightly increased its viewing share (an increase of only 0.11 percentage points to 2.62%), generating 421.3 thousand contacts with IPTV / OTT households all across Ukraine. The average viewing time of TET was 48.1 minutes. • NLO-TV channel is in second place with a viewing share of 0.94% (a decrease of 0.05 percentage points). • The share of Indigo TV channel in third place has increased by 0.03 percentage points up to 0.60%. NLOTV had 282.8 thousand contacts with viewers, and Indigo TV has 196.7 thousand. • In fourth place was OCE-TV with a share of 0.47% (lost 0.06 percentage points), while Mega was in fifth place (the share in September has decreased by 0.08 percentage points and amounted to 0, 36%) The group of entertainment channels has generated in overall 2.20 million contacts with IPTV / OTT households in a month.
14. Entertainment channels, Shr%, September 2021 2,62 0,95 0,57 0,47 0,35 0,17 0,16 0,13 0,12 0,06 0,06 0,04 0,02 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Fox Life Trofey KVARTAL TV Rybalka TV TLC Food Network M ilady_Televis… Vintazh TV FAST&FUN… M yZen HD NLO 1 Fine Living Entertainment channels, Shr%, September 2021
15. Entertainment channels, average time spent, September 2021 00:48:06 00:35:37 00:34:30 00:32:02 00:22:19 00:27:00 00:25:03 00:12:09 00:26:23 00:10:10 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Fox Life Trofey KVARTAL TV Rybalka TV Entertainment channels, Ats, September 2021
16. Children’s channels, September 2021 • The viewing share of Plus Plus channel in September slipped in 0.01 percentage points to the level of 1.49%, however the channel has remained in first place, generating 163.7 thousand contacts. • Nickelodeon channel (the viewing share also has decreased by 0.15 percentage points to 0.89%) ranks second, and Nick Jr (an increase of 0.03 percentage points to 0.71%) ranks third, respectively. Nickelodeon has generated 82.3 thousand contacts, while Nick Jr - 44.2 thousand. • The fourth place is taken by Pixel, the viewing share of which has increased by 0.01 percentage points. up to 0.55%, and the number of contacts amounted to 179.7 thousand. A total of 1.48 million contacts with households connected to the IPTV / OTT panel took place with children's channels in September.
17. Children’s channels, Shr%, September 2021 1,49 0,89 0,71 0,55 0,45 0,34 0,18 0,16 0,13 0,13 0,09 0,09 0,08 0,04 0,04 0,04 0,04 0,03 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Nick Jr Pixel Cartoon Network Детский мир / Телеклуб Malyatko TV Niki Junior Boomerang Niki Kids BabyTV DuckTV Cine+ Kids Gulli Girl Nicktoons ZOOM MultStream TIJI Duck TV Plus LALE Children’s channels, Shr%, September 2021
18. Children’s channels, average time spent, September 2021 01:24:05 01:21:07 01:47:06 00:46:16 00:55:33 00:56:27 00:28:48 00:51:47 00:37:48 00:40:56 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Nick Jr Pixel Cartoon Network Детский мир / … M alyatko TV Niki Junior Boom erang Niki Kids Children’s channels, Ats, September 2021
19. Sports channels, September 2021 • Football 1 continues to be the leader in the first place (the viewing share increased by 0.27 percentage points to 2.46%). • Football 2 ranks second with a viewing share of 0.96% (down 0.37 percentage points). Football 1 received 187.3 thousand contacts, while Football 2 has been watched by 139.1 thousand households. • Setanta Sports HD channel (the viewing share in this month is 0.52%, a decrease of 0.05 percentage points, the number of contacts the channel reached - 348.4 thousand) occupies the third position. • The fourth place is held by Football 3 channel with a share of 0.46% and 139.1 thousand contacts received. • XSPORT channel ranks fifth with a viewing share of 0.20% and 241.7 thousand contacts. The group of sports channels has generated a total index of about 2.2 million contacts this month .
20. Sports channels, Shr%, September 2021 2,47 0,96 0,52 0,46 0,2 0,2 0,14 0,09 0,07 0,05 0,00 0,70 1,40 2,10 2,80 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT FIGHTBOX HD Setanta Sports Plus Shakhtar TV Viasat Sport Eurosport 1 Sports channels, Shr %, September 2021
21. Sports channels, average time spent, September 2021 01:00:18 00:33:32 00:28:50 00:23:08 00:17:03 00:38:45 00:19:10 00:12:31 00:12:04 00:17:55 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT FIGHTBOX HD Setanta Sports Plus Shakhtar TV Viasat Sport Eurosport 1 Sports channels, Ats, September 2021
22. Documentary channels, September 2021 • In the first place of the group continues to be the channel Viasat History, the viewing share of which has increased by only 0.02 percentage points up to 0.80% (the number of contacts the channel had- 173.6 thousand), while NATIONAL GEOGRAPHIC took the second position in the group with a share of 0.483% (a decrease of 0.01 percentage points). The number of channel contacts with IPTV / OTT households throughout Ukraine amounted to 126.8 thousand. • In third place was Viasat Explore CEE with a share of 0.48% (a decrease of 0.02 percentage points). • Nat Geo Wild channel (0.42% viewing percentage, 0.06 percentage points lower) is in fourth place, and Viasat Nature CEE is in fifth place with 0.32% (minus 0.01 percentage points). The average viewing time of the group's leading TV channels in September was: Viasat History - 48.4 minutes, NATIONAL GEOGRAPHIC - 31 minutes, Viasat Explore CEE - 36.3 minutes. The group of documentary channels has generated in general amount of 2.72 million contacts with IPTV/OTT households in September .
23. Documentary channels, Shr %, September 2021 0,80 0,48 0,48 0,42 0,32 0,22 0,22 0,18 0,14 0,13 0,08 0,07 0,06 0,06 0,06 0,06 0,06 0,06 0,05 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE History DISCOVERY CHANNEL Discovery Science EPOQUE Trofey Nauka Fauna Rybalka TV Da Vinci Learning Dacha Animal Planet Terra 1 AUTO Travel&Adventure H2 Kultura Travel Channel HD Kus Kus SEA TV DOCUBOX HD EKO -TV 36,6 HD HD Life Russian Travel Guide TV StreamCity Documentary channels, Shr %, September 2021
24. Documentary channels, average time spent, September 2021 00:48:24 00:31:02 00:36:23 00:35:05 00:27:40 00:56:53 00:45:05 00:41:00 00:17:50 00:12:09 00:14:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE History DISCOVERY CHANNEL Discovery Science EPOQUE Trofey Nauka Documentary channels, Ats, September 2021
25. News channels, September 2021 • The first place among the news channels is held by Ukraine 24 channel, the viewing share of which has increased in September by 0.25 percentage points up to 2.26% (the channel received 333.4 thousand contacts and has an average viewing time of 43.8 minutes). • The viewing share of the channel NASH , which is in second place, decreased by 0.11 percentage points. up to 1.00%. The channel has received 144.9 thousand unique contacts in September with the average viewing time of 58.7 minutes. • PRYAMIY channel with a viewing share of 0.73% (lost 0.01 percentage points) ranks third with 167.8 thousand contacts. The average viewing time was 46 minutes. • The fourth place belongs to Channel 24 - the viewing share has decreased by 0.06 percentage points. up to 0.47%, the number of contacts the channel took - 42.8 thousand. • In fifth place is Espresso TV (the viewing share fell by 0.03 percentage points to 0.42%), which has generated 181.5 thousand contacts. The general count of household IPTV / OTT contacts with the news channels in September was 1.46 million throughout Ukraine
26. News channels, Shr%, September 2021 2,26 1, 0,74 0,46 0,42 0,16 0,06 0,04 0,04 0,03 0,02 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Euronews 4 Channel 8 Channel CHP Info Pravda TUT Pershyi Diloviy Kyiv.Live Channel 112 NEW S ONE Zoryaniy D1 Hrom adske TV News channels, Shr%, September 2021
27. News channels, average time spent, September 2021 00:43:47 00:46:02 00:30:30 00:24:00 00:16:58 00:18:40 00:15:24 00:07:12 00:07:58 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Euronews 4 Channel 8 Channel CHP Info News channels, Ats, September 2021
28. TV series channels, Shr %, September 2021 0,56 0,39 0,36 0,32 0,24 0,22 0,11 0,1 0,05 0,01 0,00 0,35 0,70 BIGUDI Epic Drama Star Family Param ount Com edy FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Shr %, September 2021 • The group of channels showing the TV series continues to be headed by BIGUDI channel in September, the viewing share of which remaining unchanged at 0.56% and the acquisition of 105.8 thousand contacts with IPTV/OTT households. • In second place is Epic Drama, the viewing share of which has increased by 0.02 percentage points up to 0.40%. • The third place is held by Star Family channel with a share of 0.36%. The group of channels showing the TV series has gained 0.9 million contacts with IPTV/OTT households.
29. TV series channels, average time spent, September 2021 00:58:06 00:40:02 00:36:48 00:30:44 00:21:23 00:51:32 00:23:29 00:27:31 00:19:52 00:07:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 BIGUDI Epic Drama Star Family Param ount Com edy FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Ats, September 2021
30. Music channels, Shr%, September 2021 • M1 ranks first - its viewing share has fell slightly to 0.46%, while in second place - EU MUSIC (share unchanged 0.26%). • MUSIC BOX UA channel in third place has a viewing share of 0.25%. In total, the group of music channels has received 1.68 million contacts this month. 0,46 0,26 0,25 0,23 0,12 0,11 0,06 0,02 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 MUSIC… EU MUSIC M2 4ever… OTV InRating MEGOGO… MTV Hits RUMUSIC Music channels, Shr%, September 2021
31. Music channels, average time spent, September 2021 00:40:15 00:33:51 00:31:43 00:29:23 00:36:50 00:18:03 00:11:52 00:05:17 00:29:00 00:37:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M USIC BOX UA EU M USIC M 2 4ever music OTV InRating M EGOGO LIVE M TV Hits RUMUSIC Music channels, Ats, September 2021
32. Regional channels, September 2021 • In September, Nash Channel took the first place among regional channels with the viewing share of 0.054%. • In second place is Channel ‘Kyiv’ with a share of 0.037%. • Channel ATR, receiving a viewing share of 0,035%, ranked third, while Horizon TV, the viewing share of which amounted 0.025%, in fourth place, respectively. • Following to them, UA: CRIMEA with an indicator within 0.022% of the viewing share. In September, a group of regional channels has received a total of 1.48 million contacts with households.
33. Regional channels, Shr %, September 2021 0,054 0,037 0,035 0,025 0,022 0,018 0,018 0,017 0,014 0,012 0,011 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,004 0,004 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 -0,010 0,010 0,030 0,050 Nash Channel Kyiv ATR Horizont TV UA:CRIMEA Perviy Kievskiy UA:Kyiv 34 channel Donbass Chernomorskaya TRK Pershyi Zahidnyi MostVideo Pershyi Kabelniy Amediateka1 UA:Bukovina UA:Dnipro UA:Donbas Prsavda TUT Kiev NTA (2 Channel) PravdaTUT Lviv UA:Zakarpattya TRK Galicia RAI TV 5 (Zaporizhya) Sirius Yuzhnaya Volna HD 7 Channel (T2) Perviy Gorodskoi Avers (Lutsk) ETNO CHANNEL HD odessa.live Regional channels, Shr %, September 2021
34. Regional channels, average time spent, September 2021 00:08:12 00:06:33 00:05:53 00:06:32 00:05:57 00:15:37 00:13:56 00:04:58 00:07:06 00:05:50 00:11:57 00:09:28 00:07:29 00:06:12 00:04:37 00:08:12 00:08:12 00:07:54 00:08:10 00:04:56 00:05:16 00:06:57 00:03:59 00:03:30 00:06:07 00:03:02 00:04:00 00:02:48 00:05:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Nash Channel Kyiv ATR Horizont TV UA:CRIM EA Perviy Kievskiy UA:Kyiv 34 channel Donbass Chernom orskaya TRK Pershyi Zahidnyi M ostVideo Pershyi Kabelniy Am ediateka1 UA:Bukovina UA:Dnipro UA:Donbas Prsavda TUT Kiev NTA (2 Channel) PravdaTUT Lviv UA:Zakarpattya TRK Galicia RAI TV 5 (Zaporizhya) Sirius Yuzhnaya Volna HD 7 Channel (T2) Perviy Gorodskoi Avers (Lutsk) ETNO CHANNEL HD odessa.live Regional channels, Ats, September 2021
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