Digital Marketing Hacks: How to Attract Massive Traffic and Leads Like a Magnet

Presented at the Freestyle Fashion Conference in NYC on 9/27/14 Learn more at http://freestyleconference.com/digital-marketing-hacks

Transcript

1. 1 How to Attract Massive Traffic and Leads Like a Magnet on a Crowded Web
2. 2 Matthew Capala Matthew Capala! Speaker, Trainer, NYU Professor, Growth Hacker, MBA! ! •  10+ years experience (WPP, Mediacom, Mindshare, Profero, IPG, AP, Mattel)! •  Results for Dell, LG, Western Union, Apple, Smirnoff, Mohegan Sun & SMBs! •  Founder of SearchDecoder.com! •  Adj. Prof at NYU, founder of Inbound Marketing Clinic! •  International Keynote Speaker! •  Contributor to The Next Web, Problogger, Sparksheet, and many more! •  Mentor at 3Day Startup, Startup Institute, and Startup Weekend! •  Author of “SEO Like I’m 5” and “Away with the Average”! ! Confiden'al*
3. 3 FREE Chapter Here The Book: SEOLike5.com
4. 4 @SearchDecoder Marketing Like It’s 2014
5. 5 Marketing is About Showing Up @SearchDecoder
6. 6 @SearchDecoder WHY? Because it works 80% of consumers search for a product/service before purchasing it 70% read online reviews before making purchase decisions 68% of consumers begin their decision-making while searching for a keyword Websites that blog regularly receive 55% more traffic and over 80% more leads compared to websites that don’t Over 70% of search clicks are organic
7. 7 @SearchDecoder Google Time Travel 10 Blue Links, Wild West of SEO
8. 8 Predictive search Google Plus Fast-forward to 2014
9. 9 @SearchDecoder Today Only 15% of SERP is Links
10. 10 Penguin: Death of Link Building Panda: Death of Content Spam for SEO Hummingbird: Answers not Blue Links
11. 11 Do you still need to click on weather.com blue link? Today only 15% of SERP are blue links, 85% is rich media, maps, KG, videos, images, social, etc
13. 13 The New Frontier
14. 14 The Philosophy of Growth
15. 15 How to measure content performance
16. @SearchDecoder Matthew Capala #1 Content Marketing Like a Pro
17. Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. @SearchDecoder
18. Content marketing is not about you. It’s about your content @SearchDecoder
19. Every blog post, video or image need to fit into your content strategy… …not the other way around Every piece of content needs to tell a cohesive story. @SearchDecoder
20. Content Marketing vs. Content Strategy @SearchDecoder
21. The objective of content marketing is to act like a healthy heartbeat @SearchDecoder
22. 22 The Spider Method: Compounding Content Impact @SearchDecoder In Content Marketing Intensity Beats Extensity
23. Ideal Time Money Talent Good place @SearchDecoder You need to start with self-evaluation
24. @DiditMarketing Content Marketing Toolbox - Get Your FREE E-Book Here Blogging Platform: Wordpress, Medium Audio Tools: Podcasting Visual Tools: SlideShare, Imgur Video Tools: Google Hangout Graphic Tools: Canva Infographic Tools: PicMonkey Meme Tools: MemeGenerator.net Photo Tools: Instagram, Pinterest Community Tools: Triberr Reposting Tools: Linkedin ! ! !
25. @SearchDecoder Matthew Capala #2 Technical Marketing Like I’m 5
26. 26 SEO for Non-Techies: Wordpress + Yoast Plugin
27. 27 Keyword Planner: Google’s Free Keyword Research Tool
28. @SearchDecoder Matthew Capala #3 Growth Hacking Like a Pro
29. 29 Open Site Explorer: Domain and Page Authority
30. 30 Clear Voice: Author Influence
31. 31 Outreach and quality guest blogging
32. 32 Blogger and Community Tools: Triberr
33. 33 Publisher Tools: Tynt
34. @SearchDecoder Matthew Capala #4 Social Media Like a Pro
35. 35 Intensity beats extensity Focus your efforts playing to your strengths Tier 1! Native Blog! Twitter! SlideShare! Reddit! Quora! Medium! YouTube Tier 2! Sharing Facebook! StumbleUpon! Digg! Delicious! Pinterest! Tumblr! Linkedin Considerations Open or closed?! Waterfall or curated feed?! Does it have a homepage?! Can I hack it?! Supports SEO?! !
36. 36 Slideshare is the world’s largest network for presentations Similarly to YouTube it has a homepage, which offers a huge potential for traffic Your deck here Time Money Talent You are here
37. 37 Tell your brand’s story through visual storytelling
38. Include calls to action to drive leads E-book downloads —> Qualified Leads @SearchDecoder
39. https://medium.com/personal-brand/7d4beec8624c @SearchDecoder Optimize Social Media Profiles, Integrate SlideShare into Linkedin
40. 40 Multiple accounts Cross posting Integrated dashboard Social Media Automation: Hootsuite
41. *Average for top four global clients for 2012 ! ! ! ! ! ! ! ! ! ! ! #5 Crowdsourcing Content Like a Pro @SearchDecoder
42. Time Money Talent You are here Fiverr is your best friend when you have time for content ideas, no talent to execute, and only couple bucks in your wallet First rule for Fiverr: It’s for execution, not for creative ideas
43. Review each content creator, check their work/reviews, and have the right expectations Do your homework and provide clear creative direction
44. Example @SearchDecoder
45. Are you an introvert? Use Fiverr to create your About Video ! On YouTube: https://www.youtube.com/watch?v=q--xmSuXKtY! @SearchDecoder
46. Use SpringLeap for high-end creative crowdsourcing and social creative campaigns @SearchDecoder
47. *Average for top four global clients for 2012 ! ! ! ! ! ! ! ! ! ! ! #6 Long-Form Storytelling on Medium @SearchDecoder
48. 48 Medium is a great social platform for long-form storytelling. Anybody can write on Medium. Social, algorithm-driven content distribution on Medium offers an upside for good writers to get more eyeballs and engagement
49. 49 Contribute great content, curate, build relationships, submit to relevant collections. Act like a user. Start and curate a collection Connect your profile with Twitter and Facebook friends who will get notifications when you post
50. Medium’s algo emphasizes recommendations and read ratio
51. 51 Read this post if you are new to blogging https://medium.com/personal-brand/d5e0a3c3b7a4
52. *Average for top four global clients for 2012 ! ! ! ! ! ! ! ! ! ! ! #7 Compound by cross-promoting @SearchDecoder
53. 53 Embed widgets to cross-optimize your content @SearchDecoder
54. 54 Place your email marketing widgets across your media properties Offer something for Free you could charge for Include newsletter sign-up above the fold @SearchDecoder
55. 55 The newsletter is the cornerstone of building your brand equity, start building your list early on - it’s a marathon! Include clickable links, CTAs, images, and social plugins @SearchDecoder
56. Connect Authorship to Your Blog Posts Read how: http://www.searchdecoder.com/connect-google-authorship-blog-posts-5-min-less/ @SearchDecoder
57. 57 FREE Chapter Here The Book: SEOLike5.com
58. 58 What tools should I use? Toolbox: http://www.SEOtoolbox.me @SearchDecoder
59. *Average for top four global clients for 2012 Matt@SearchDecoder.com! ! SearchDecoder.com! ! @SearchDecoder! ! Facebook! @SearchDecoder