Mobile Analytics

Transcript

1. Mobile Analytics
2. Sergio Utama @sergioutama
3. Metrics & Tools
4. What’s the problem? Create assumption Design metrics Metrics
5. Q : Why I get lot of install but not actual user? A : Maybe creating account is a hassle? 
 M : By tracking the sequence of the screen opened by user, i can see where they quit so i can design better Metrics
6. The tools
8. Must have • Analytic (funnel and engagement) Nice to have • A/B Testing • Integration Fancy shit • Per user tracking • Push notification • Backend Builder
9. Pro • Free • Integrated with different services • Google Tag Manager Cons • UX Suxk (but familiar)
10. Pro • Intuitive reporting • Push Notification • A/B Testing • User Re-engagement Cons • Can be expensive
11. Pro • Intuitive reporting • Push Notification • User Re-engagement Cons • Can be expensive
12. • There are new features introduced every year • It doesn’t mean you need to change your analytic tools every year • You compliment it • You request the feature (write feedback) • You work around it Things are changing, don’t settle!