Sheridan&Co Case Study - 1Rebel, January 2015

Transcript

1. www.sheridanandco.com CASE STUDY // 1REBEL / LONDON
2. Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem Lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem ipsum squiggly diddle lorem ipsum squiggly diddles lorem ipsum squiggly diddles lorem THE BOX DELIVER DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> BRAND IDENTITY
3. In 2015 boutique gym 1Rebel began offering users an environment more similar to a fashionable bar or creative space than a traditional gym.  Sheridan&Co developed a retail strategy that led to identity and visual merchandising for the gym as well as its concession juice bar, Roots & Bulbs.
4. RETAIL STRATEGY
5. Retail Site: Refinement BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> As part of our approach, we mapped out every detail of the customer journey and provided detailed competitor analysis and trends research. This developed a retail strategy that would inform the design, look and feel of 1Rebel’s product packaging for clothing, as well as its window and retail displays. These reflect and enhance the gym’s brand identity, l a n g u a g e a n d overriding aesthetic of paired-back modernity. 1REBEL CASE STUDY LONDON Retail Strategy
6. Retail Site: Refinement BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> Corner Window London Wall Entrance St Marys Axe Windows From this we were tasked with designing window displays for two phases of the project; temporary window vinyls to create excitement throughout the construction phase and two semi-permanent window displays upon launch. These displays would cover multiple windows, wrapping the corner of the building and engaging passers-by by providing a learning experience for the innovative aspects of the gym’s offering. 1REBEL CASE STUDY LONDON The Site
7. RETAIL IDENTITY
8. Stage 1 Concept BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> The first stage involved installing vinyls during the construction phase of the project. These built a sense of anticipation within the key commuter demographic that would make up 1Rebel’s core clientele upon launch, and initiated early social engagement. 1REBEL CASE STUDY LONDON
9. Stage 1 Results BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> Social response 1REBEL CASE STUDY LONDON
10. Stage 2 Early Concepts BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> Next we began the ideation process for the final visual merchandising. More than just a window display, our aim was to create a discussion piece by adding a sense of theatre and creating something as impact- ful as the customers experience within. Multiple concepts were considered, including an exploded treadmill and a 24hr marathon running event for charity. 1REBEL CASE STUDY LONDON
11. Stage 2 Final Design BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> The final design incporporates the gym’s patented workbench, dubbed ‘The Box’, in the main window, and a digital display for video content in the corner window. ‘The Box’ is set on an art installation-type plinth and provides an exciting look into 1Rebel’s key innovation; a personal weight set for every customer that optimises the High Intensity Interval Training workout. 1REBEL CASE STUDY LONDON
12. DESIGN DEVELOPMENT
13. PART NO: DRAWN BY: COLOUR: MATERIAL: PROJECT : LAST SAVED: 02 January 2015 LAST SAVED BY: pbemrose SHEET: 1 of 1 SCALE: 1:8 @ A0 FINISH: DESCRIPTION: JOB NO: CLIENT: REV:- FILENAME: 1Rebel-Window 4 - TV Layout S o - H E R I A N & C D E S I G N N G I R E TA L D I T 01858 468 000 F 01858 463 444 www.sheridanandco.com Riverside Market Harborough, Leicestershire LE16 7PT 2915 1200 1923 700 A A SECTION A-A Unfinished steel stand Removable back cover plate R Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013 MATERIAL: PROJECT :Semi Perm Window FINISH: unfinished DESCRIPTION: Window 4 Logo JOB NO: CLIENT: 1 Rebel REV:- FILENAME: 1Rebel-Semi Perm window-Logos S o - H E R I A N & C D E S I G N N G I R E TA L D I T 01858 468 000 F 01858 463 444 www.sheridanandco.com Riverside Market Harborough, Leicestershire LE16 7PT 1000 20 2 M6 x 20 Pemsert fire to rear side 40 40 40 40 40 40 40 40 80 100 80 25 x4 re 2mm steel 10 R Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013 2915 1923 700 A SECTION A-A Unfinished R Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013 2915 1923 700 A R Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013 2915 1923 700 A R Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of cop Window Video BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> Using content provided by 1Rebel, we produced a video for the corner window display to stop passers-by and quickly deliver key messages and information about the 1Rebel experience. 1REBEL CASE STUDY LONDON
14. 997 1046.90 200 Separate S/printed plate fixed underside pyright act 2013 997 1046.90 200 Separate S/printed plate fixed underside pyright act 2013 300 997 25 25 150 997 1046.90 200 210 M6 weld studs with M6 dome cap nuts 200 297 Separate S/printed plate fixed underside 210 DETAIL A SCALE 1 : 12 300 997 25 25 150 997 1046.90 200 210 M6 weld studs with M6 dome cap nuts 200 297 Separate S/printed plate fixed underside 210 DETAIL A SCALE 1 : 12 A screen-printed metal plaque was created to sit in front of ‘The Box’ in the main window display. This explains why it is ideal for a focused workout. Window Elements BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> 1REBEL CASE STUDY LONDON
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16. Results BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> “Working with Sheridan & Co has been a total pleasure. Their commitment and passion is second to none and the team spirit is infectious. We have been extremely happy with the detail and quality of work”. “Working with Sheridan&Co over the past few months has been inspirational and reassuring. We are truly grateful for all of your efforts. I sincerely mean that no other agency has impressed us as much as yours”. - James Balfour & Giles Dean, Co-founders 1Rebel. 1REBEL CASE STUDY LONDON
17. Response BRAND IDENTITY RETAIL STRATEGY RETAIL IDENTITY CONCEPT MANAGEMENT >> >> >> DESIGN DESIGN DEVELOPMENT PROJECT MANAGEMENT MANUFACTURE INSTALLATION >> >> >> DELIVER >> More Images >> 9:45 AM 100% iPad 9:45 AM 100% iPad 1REBEL CASE STUDY LONDON