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しるし株式会社_コーポレートデック
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shirushi
October 20, 2024
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しるし株式会社_コーポレートデック
ミッションである「ブランド体験を最適化する」を実現するための、サービス・組織体制をご紹介しています。
shirushi
October 20, 2024
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Transcript
CORPORATE DECK
CONTENTS ձࣾ֓ཁ 03 Mission ԿͷͨΊʹ͍ͬͯΔͷ͔ 07 Business ԿΛ͍ͬͯΔͷ͔ 09 Value
Ձ؍ 17 Message 23
ձ ࣾ ֓ ཁ ا ۀ ཧ ೦ 001 ϒϥϯυମݧΛ࠷దԽ͢Δ
ʮϒϥϯυʹࠐΊΒΕͨࢥ͍Λଚॏ͠ɺ ಧ͚͍ͨʯ ϛογϣϯʹͦΜͳ͍ ͕ࠐΊΒΕ͍ͯ·͢ɻ ͠Δ͠ɺ ࠷దͳϒϥϯυମݧΛߏங ͢Δ͜ͱͰɺ ϒϥϯυΛ௨ͯ͠ਓੜ͕Α Γ๛͔ʹͳΔࣾձΛࢦ͠·͢ɻ Mission 1 ތΕΔࣄͰՔ͙ 2 ࣄۀʹ಄͢Δ 3 ૣ͞Ձ 4 ࠷ޙ·Ͱࡉ෦·Ͱ 5 ͔ࣗΒ࢝ΊΔ Value Business &$Λىͱͨ͠ϒϥϯυࢧԉ ଟ͘ͷϒϥϯυ͕&$ʹ՝Λ๊͑ɺ ຊདྷ ͷՄೳੑΛҾ͖ग़͓ͤͯΓ·ͤΜɻ &$ઓ ུʙ࣮ߦ·ͰҰؾ௨؏ͨ͠αʔϏεʹ ΑΓɺ ϒϥϯυΛ࣮ݱ͠ ͍ͯ·͢ɻ
ैۀһɾച্ ‘21 ʢۀʣ ‘22 ‘23 ‘24 ʢݟࠐʣ ۀ͔Βച্ ɾ
ैۀһͱʹʑΛଓ͚ͯ ͍·͢ɻ ձ ࣾ ֓ ཁ ৫ ใ 002 ച্ ‘21 ʢۀʣ ‘22 ‘23 ‘24 ʢݟࠐʣ 50໊ 35໊ 21໊ 7໊ ਖ਼ࣾһ ΦϑΟε ܙൺणΨʔσϯϓϨΠε ࣄʹ಄Ͱ͖Δ ڥΛ͍͑ͯ·͢ɻ ՌΛग़ͨ͠ޙɺ ΈΜͳͰඒຯ͍͠͝ ൧Λ৯ΕΔૉఢͳ ॴͰ͢ɻ
ձ ࣾ ֓ ཁ ਓ һ ߏ 003 ྸ
৽ଔ த్ Πϯλʔϯ 3.31% 68.75% 21.88% 6.25% ৽ଔ 9.38% த్ 87.5% Πϯλʔϯ 3.13% ηʔϧε 9.38% ϚʔέςΟϯά 62.5% ίʔϙϨʔ τ 12.5% σβΠφʔ 9.38% ΤϯδχΞ 3.13% ৽نࣄۀ 3.13% ৬छ 62.5% 87.5% 68.75% 12.5% 9.38% 3.13% 21.88% 6.25% 9.38%
ձ ࣾ ֓ ཁ ϝ ϯ ό ồ ɹ
һ 004 ࡏֶ࣌ɺ ڭҭۀͱΠϕϯτۀͰۀɻ ͦͷޙɺ ͠Δ͠ Λ্ཱͪ͛&$ͷࢧԉࣄۀΛओ࣠ʹࣄۀΛల։ɻ දऔక Լాཅࢤ ౦ژେֶࡏֶதʹ্اۀͷࢠձࣾࣾʹबɺ Ҏ དྷϕϯνϟʔۀΛଟܦݧɻ ܦӦऀͷϝϯλʔͱ͠ ͯɺ ׆ಈɻ লπʔϧ*3*4։ൃऀɻ ࣾ֎औక ۚాتਓ
Mission ʮԿͷͨΊʹ͍ͬͯΔͷ͔ʯ
ϒϥϯυମݧΛ࠷దԽ͢Δ ϒϥϯυʹࠐΊΒΕͨࢥ͍Λ ଚॏ͠ɺಧ͚͍ͨ ϛογϣϯʹ ͦΜͳ͍͕ࠐΊΒΕ͍ͯ·͢ɻ ͠Δ͠ɺ ࠷దͳϒϥϯυମݧΛߏங͢Δ͜ͱͰɺ ϒϥϯυʹΑͬͯਓੜ͕ ΑΓ๛͔ʹͳΔࣾձΛΊ͟͠·͢ɻ
Business ʮԿΛ͍ͬͯΔͷ͔ʯ
#UP$খചࢢ150ஹԁ ࢧԉϒϥϯυ &$ʹ͓͚Δϒϥϯυମݧͷ࠷దԽ ଟ͘ͷϒϥϯυ͕&$ʹ՝Λ๊͑ɺ ຊདྷͷՄೳੑΛ Ҿ͖ग़͓ͤͯΓ·ͤΜɻ &$ઓུʙ࣮ߦ·ͰҰؾ௨؏ ͨ͠αʔϏεʹΑΓɺ ϒϥϯυΛ࣮ݱ͍ͯ͠·͢ɻ ٸࢢͷதͰɺ
͠Δ͠ۀҎདྷͦΕΛང͔ʹ ্ճΔͰ֦େ͠ ͍ͯ·͢ɻ ࣄۀ֓ཁ Business 001 ex... 14ஹԁ ൢܥ#UP$ &$ࢢ ࢢن͕େ͖ ͘ ٸத +5.3%
&$ࢢͷ̏ͭͷ՝ ࢢͷ֦େͱڞʹϒϥϯυᆝଛϦεΫߴ·͍ͬͯ·͢ɻ ·ͨϦιʔε ɾ ϊϋෆ͔Βɺ &$ͷਂ͍ݟΛ࣋ ͭύʔτφʔࣄۀऀͷधཁʑߴ·͍ͬͯ·͢ɻ &$ࢢͷ՝ Business 002
ϊϋ͕ͳ͍ 03 ͚ࣗࣾͩͷӡ༻Ͱ ϊϋݶఆతɻ ৄ͍͠ਓΛ࠾༻Ͱ͖ͯɺ ଐਓతͳମ੍ʹͳΓ͕ͪɻ ώτ͕͍ͳ͍ 02 &$ࣾʹݟ͕͋ͬͯɺ ઓུ͔Β࣮ߦ·Ͱߦ͏ Ϧιʔε͕Γͳ͍ɻ ࠾༻ϚʔέοτͰਓࡐෆɻ ϒϥϯυᆝଛ 01 ʮసച ɾ ฿ͷ૿Ճʯ ʹΑΓ ߪങମݧ่͕Ε͍ͯΔɻ BRAND COPY
ඪઃఆ 1-ܗࣜͰച্ ɾ རӹͳͲ ͷࣄۀඪΛઃఆ͠ ͍ͯ· ͢ɻ ઓཱུҊ ސ٬ͷ&$׆༻తɾ ϒϥϯ
υઓུΛݩʹࢪࡦΛબఆ͠ ͍ͯ·͢ɻ ࢪࡦͷ࣮ߦ ಋઢઃܭɾ ΫϦΤΠςΟϒվ ળ ɾ ൢଅ ɾ ྲྀཧͳͲͷࢪ ࡦΛ࣮ߦ͠ ͍ͯ·͢ɻ ϨϙʔςΟϯά ސ٬ͷ୲ऀ͔Βһ·Ͱ ෯͍ɺ ଟ֯తʹ݁ՌΛ ৼΓฦΓใࠂ͠·͢ɻ ͠Δ͕͠ղܾͰ͖Δ͜ͱ &$ʹ͓͚ΔϒϥϯυମݧΛߏங͠·͢ɻ ઓཱུҊʙ࣮ ߦͷશͯΛ&$ӡ༻ͷઐੑ͕ߴ͍νʔϜͰ୲͏ͨΊɺ Ϧιʔε ɾ ϊϋෆͷղܾՄೳͰ͢ɻ ՝ͷղܾࡦ Business 003
͠Δ͠ͷڧΈ ධՁ੍ɺ Χϧνϟʔ ɾ ৫࡞Γɺ αʔϏεઃܭͱྉۚ ܗଶͳͲɺ શͯΛސ٬ͷ ʮϒϥϯυͷʯ ͱ͍͏࣠ʹ
ج͖ͮઃܭ͠ ͍ͯ·͢ɻ αʔϏεಛ Business 004 ϒϥϯυΛத৺ͱͨ͠αʔϏεମ੍ 01 ਅͬͳखஈͰѹతͳՌ 02 03 Ұͭͷࣄۀ෦ॺͱ͠ ͯ 1-Λ࣋ͪͤ͞Δ
&$ͷઓུ͔Βࢪࡦ·Ͱɺ ϒϥϯυઓུ͔Βམͱ͠ࠐΈ· ͢ɻ ·ͨɺ ސ٬ͱಉ͡ํΛ͍ͯऔΓΊΔͨΊʹɺ ߦඅΛԿͱ࿈ಈͤ͞Δ͔ʹͩ͜Θ͍ͬͯ·͢ɻ ϒϥϯυΛத৺ͱͨ͠ αʔϏεମ੍ 01
Strengths ͠Δ͠ͷڧΈ Business 005 ϒϥϯυΛཧղ͠ɺ શମઓུʹඥ͚ͨӡ༻Λߦ͏ ϒϥϯυ શମ &$ Ϟʔϧ ݄ ݄ 2 2 2 2 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ 4/4ϓϩϞʔγϣϯ ΪϑταϯϓϦϯά 57$. (31 ৽Ճ قઅݶఆύοέʔδͷ4,6Ճ ϒϥϯυαΠτϦχϡʔΞϧ ΫϦΤΠςΟϒมߋ ݕࡧ໘ͷಋઢมߋ εϙϯαʔϒϥϯυࠂʢΧςΰϦʴڝ߹ؚΉʣ ϨϏϡʔରࡦ 7*/& Ϋʔϙϯൃߦ 1SJNF%BZ Ϋʔϙϯൃߦ #MBDL'SJEBZ όϯυϧ ΫϦΤΠςΟϒ"#ςετ ϨϏϡʔ֫ಘࢪࡦ Ռ࿈ಈͰͷใुܗଶΛͱΔ ϒϥϯυՁ ࠷దͳ ϒϥϯυମݧ ϒϥϯυ WIN-WIN ϒϥϯυ ΧελϚʔ ސ ٬ ا ۀ ͷ ച ্ ίετ རӹ ίετ རӹ ͠Δ͠ͷ ച্61
ΤϯυϢʔβʔͷఏڙՁΛ֦େ͢ΔͨΊʹɺ Ԧಓ ͷࢪࡦͰϒϥϯυΛపఈతʹຏ͖ଓ͚·͢ɻ ϋοΫͰͳ͘ɺ ޮՌ͕ظؒ࣋ଓ͢Δࠜຊతͳվળͷ ൺ͕ߴ͍ಛ͕͋Γ·͢ɻ ਅͬͳखஈͰ ѹతͳՌ 02 Strengths
͠Δ͠ͷڧΈ Business 006 αϙʔτ༰ ۩ମྫ ฒߦ༌ೖରࡦ ϕετηϥʔ֫ಘ ϖʔδ,8 ݕࡧ,8ઃఆ ΠϯσοΫεԽ ࢢੳ όφʔ੍࡞ ೖࡳௐ ݕࡧ໘࠷దԽ ϖʔδ࠷దԽ Ωϟϯϖʔϯ༧ࢉཧ Ωϟονίϐʔ ΫϦΤΠςΟϒ੍࡞ సվળ ಋઢઃܭ ϖʔδظௐ ͓٬༷ରԠ ٬୯Ձվળ धཁ༧ଌ ϨϏϡʔཧ 1-ཧ ฿ରࡦ సചࢭࢪࡦ ϞχλϦϯά ِରࡦ ۀΧςΰϦ ᶃ4&0 ᶄࠂ ᶅϖʔδ ᶆྲྀ ᶇϒϥϯυᆝଛ ച্ͷߏ &$ Ϟʔϧͷച্ ྲྀೖ ߪೖ ୯Ձ ެࣜൢചൺ Ռ࣮ " ࣾ ʢυϥοάετΞʣ = = = = = ʢ ϲ݄ʣ = ʢ ϲ݄ʣ = ʢ ϲ݄ʣ = ʢ ϲ݄ʣ # ࣾ ʢ௨ൢʣ $ ࣾ ʢࣗࣾళฮʣ % ࣾ ʢσύίεʣ ഒ ഒ ഒ ഒ ӡ༻։࢝લ ࣾ ʢϝΠϯൢ࿏ʣ ӡ༻ޙ ʢ݄ʣ
ސ٬ͷ৫ਤ͔Βٯࢉ͠ɺ ͠Δࣾ͠ͷ৫ମ੍Λߏங ͠·ͨ͠ɻ ࢧԉձࣾͰ͋Γͳ͕Βɺ ࣄۀձࣾͷྑ͞ײ͡ ΒΕ·͢ɻ ̍ͭͷࣄۀɾ෦ॺͱ͠ ͯ 1-Λ࣋ͪ ͤ͞Δ
03 Strengths ͠Δ͠ͷڧΈ Business 007 αϙʔτମ੍ ઐ෦ୂ &$Ϟʔϧ ࣄۀ෦ͷׂΛશͯ୲͏ ϒϥϯυ Ϛωʔδϟʔ ϓϩϞʔγϣϯ σΟϨΫλʔ ΤϯδχΞ σβΠφʔ ίϛϡχέʔγϣϯ σΟϨΫλʔ ϩδςΟΫε ʢྲྀ୲ʣ ηʔϧε ʢ৽نӦۀʣ ϚʔέςΟϯά ʢϦʔυ֫ಘʣ Ӧۀ ӡ༻νʔϜ ച্ ݄ ݄ ݄ ίετ ࠂඅ खྉ ߦඅ རӹ ݪՁ ྲྀඅ ʢ୯Ґɿඦສʣ ηοτചΓൺΛߴΊ ྲྀΛݮ ࠂඅΛߜΓ 4&0 ରࡦͰച্૿Ճ ʢ୯Ґඦສʣ ݄ ݄ ݄ ࠂඅ खྉ ߦඅ ྲྀඅ ݪՁ རӹ 1-Πϝʔδ
Value ʮՁ؍ʯ
େʹ͠ ͍ͯΔՁ؍ Value 001
େʹ͠ ͍ͯΔՁ؍ Value 002 ͠Δ͠Γํʹͩ͜ΘΕΔଘࡏͰ͋Γ͍ͨɻ ސ٬ؒʹର͠ ࣮ͯͳߦಈΛऔΕ͍ͯΔ͔ɻ ϓϩηεʹڳΛுΔ͜ͱͰ͖Δ͔ɻ ৗʹ͍ଓ͚Α͏ɻ ͦ͠
ͯɺ ܙΛߜΓɺ ݶΒΕͨࢿݯΛ ΑΓޮతʹ׆༻͠ɺ རӹಉ࣌ʹٻΊΑ͏ɻ ތΕΔࣄͰՔ͙ 1 ଞਓͷࢹઢݸਓͷཉΛຬͨ͢ߦಈʹ ଊΘΕ͍ͯͳ͍͔ʁ ඪΛୡ͢Δ͜ͱʹूத͠ɺ ࣄۀΛ৳͢͜ͱʹ಄͠Α͏ɻ ࣄۀʹ಄͢Δ 2
େʹ͠ ͍ͯΔՁ؍ Value 003 ΦʔφʔγοϓΛ࣋ͪɺ ඞͣ࠷ޙ·ͰΓ͖Δɻ ࣗΒͷઐੑΛຏ͖ɺ ࡉ෦ʹ·Ͱͩ͜ΘΔɻ ࣌ؒͷڐ͢ݶΓࡉ͔͍෦·Ͱͩ͜ΘΓɺ
ߴ࣭ͳl͠Δ͠zͱ ͠ ͯͷ ϒϥϯυΛங͍͍ͯ͜͏ɻ ࠷ޙ·Ͱࡉ෦·Ͱ 4 ࣄ͕͙͢ʹมԽ͠ ͍ͯ͘ڥͰɺ ૣ͞ৗʹՁͱͳΔɻ ՌΛੜΉͨΊʹͰૣ͘ಈ͖ग़͠ɺ ૣ͞Λମݱ͢Δ͜ͱͰظΛ͍͑ͯ͜͏ɻ ૣ͞Ձ 3 ͠ ͍ͯΔͱ͖ಈ͚ͯͳ͍࣌ɻ ৫ͷߏһͱ ͠ ͯͷ֮ࣗΛ࣋ͪɺ ଞਓڥΛ൷ධ͢Δ͜ͱʹಀ͛ͳ͍ɻ ·͔ͣࣗΒ࢝ΊΑ͏ɻ ͔ࣗΒ࢝ΊΔ 5
εΩϧΞοϓαϙʔτ ࢿ֨औಘࢧԉ ॻ੶ߪೖɾࢿ֨औಘͷඅ༻ Λ ิ ॿ ͢Δ͜ͱͰ ࣝ ͷ
ΞοϓσʔτΛαϙʔτͯ͠ ͍·͢ɻ ސ٬͔ΒબΕΔ ࣗͨͪͰ͋ΔͨΊʹ ˌތΕΔࣄͰՔ͙ ˌ͔ࣗΒ࢝ΊΔ ษڧձ ϒϥϯυ ɾ ϚʔέςΟ ϯάྖҬͷઐՈͷํΛߨࢣͱ͠ ͓ͯট ͖͠ɺ ษڧձΛ։࠵͠ ͍ͯ·͢ɻ ͲͷΑ͏ʹମݱ͠ ͍ͯΔͷ͔ Value 004 కΊձͰͷՌใࠂ ݄ʹ ɺ క Ί ձͱ͍͏ܗ Ͱɺ શࣾͷࣄۀ࣮֤෦ ͷ ՌΛશ ࣾͰ ڞ ༗͠ ͍͋ͬͯ·͢ɻ
ݟͯ৮Εͯɺ ࣗͷखͰײ͡Δ͜ͱ͕ɺ ফඅऀͱϒϥϯυཧղʹܨ͕Γ·͢ɻ ˌ࠷ޙ·Ͱࡉ෦·Ͱ ϒϥϯυମݧαϙʔτ ϒϥϯυମݧΛ௨ͯ͡ɺ ফඅऀઢͰ৽͍͠ൃݟΛಘΔ͜ͱ Λతʹɺ ݄ԁ·ͰͷߪೖඅΛิॿ͠ ͍ͯ·͢ɻ
ମݧ͔Βͷؾ͖ͮɺ ମݧνϟϯωϧͰڞ༗͍͋ͬͯ͠·͢ ʂ ͓Ֆ͞ΜͷΛՈ ΠϕϯτͳͲʹ߹Θͤͯɺ ϒϥϯυମݧิॿͷಛผاը࣮ࢪɻ ಛྫ ͲͷΑ͏ʹମݱ͠ ͍ͯΔͷ͔ Value 005
Message ͜͜·Ͱ͓ಡΈ͍͖ͨͩ͋Γ͕ͱ ͏͍͟͝·͢ɻ ͖͑Εͳ͍ఔͷاۀ͕͋Δதɺ ͠Δ͠ʹগ͠ ͰڵຯΛ͍͚࣋ͬͯͨͩͯ৺͔Βخ͍͠Ͱ͢ɻ ͠Δࣗͨͪ͠ͷ৴͡ΔՁ؍ʹ͚ͯɺ ࢥ͍͖ͬΓഎ৳ͼ͠ ͯઓΛଓ͚·͢ɻ มԽͷܹ͍͠ಓதΛɺ
͜Ε͔ΒՃΘΔ৽͍ؒ͠ͱҰॹʹָ͠Έ͍ͨͰ͢ɻ ͠Δ͠ʹڵຯΛ͓࣋ͪͷํ