90-Day Marketing Playbook for New Hire Marketing Directors

90-Day Marketing Playbook designed to guide new hires through pivotal period, ensuring team rapport, marketing audits, GTM strategy, and tactical plan.

Transcript

1. Startup Marketing Playbook Powered by ShoutEx, for startup founders
2. Key Insights on Startup Marketing Importance Limited budgets require smart spending strategies Stand out in competitive crowded markets Quick pivots enable adaptive marketing approaches
3. Opportunities External factors that can drive business growth. Weaknesses Limitations that hinder growth and market presence. Strengths Unique advantages that give a competitive edge. Threats External challenges that may impact business success. SWOT Analysis
4. Finding PMF The process of refining your message based on audience feedback and responses. Test Messaging Continuous cycle of gathering insights to adapt strategies and improve customer satisfaction. Feedback Loops
5. Go-To-Market Strategy Positioning defines how a product is perceived in the market relative to competitors. Positioning A multi-channel approach utilizes various platforms to reach and engage target audiences effectively. Multi-channel
6. Acquisition Tactics Paid advertisements help target specific audiences to drive immediate traffic and conversions. Paid Ads Social media platforms facilitate engagement and brand awareness, promoting organic growth among users. Social Media
7. Retention & Growth A strategy to engage customers through targeted messages to increase retention and loyalty. Email Marketing Structured steps to guide new users, enhancing their experience and encouraging continued usage. Onboarding Processes
8. Scaling Marketing Spend Phase 1 Identify key metrics to track growth Phase 2 Develop data- driven strategies for optimization Phase 4 Implement automation tools for efficiency Phase 3 Create funnels for customer conversion paths
9. ShoutEx Expertise Unleashed Leveraging innovative strategies to accelerate startup growth.
10. Ready to connect and scale your marketing? Email outreach@shoutex.com Web https://shoutex.com Phone +1.613.509.1520