it is opposed to big design upfront, which sounds like a criticism of design As a result, many Designers go into defensive mode, believing that design will be compromised Wednesday, 7 August, 13
we try to do at least something up front, and it seems to be working” [C2-UXB] “We have a Sprint 0, pre-production” [C2-PLA] “We don’t need to design everything up front” [C1-UX] Wednesday, 7 August, 13
product is defined, I prototype it in two or three weeks. Paper prototype to communicate between us and some HTML to present to directors.” [C2-UXB] Wednesday, 7 August, 13
Company (...) With real users just at the final stages of the project.” [C1-UX] “As we have a set of users (database of volunteers), we can call them and carry out some focus groups. We have 4 different personas with them.” [C2-UXB] Wednesday, 7 August, 13