Fashion communication and promotion in 2025

A future aesthetic landscape of new creative opportunity

Transcript

1. Simon Rudkin // May 2017 Fashion communication and promotion in 2025 A future aesthetic landscape of new creative opportunity
2. Scope
3. Personal
8. Back to the future
9. 2017 2025 2009 5m iPhones 150m daily Facebook users
10. 2017 2025 2009 5m iPhones 1bn 150m daily Facebook users 1.5bn
13. Grindr and Tinder
16. THEME ONE Deus ex machina
18. Hoxton Analytics
26. And borrowed nostalgia for the unremembered eighties
27. James Bridle, SXSW 2012 The New Aesthetic “the increasing appearance of the visual language of digital technology and the Internet in the physical world, and the blending of virtual and physical” http://new-aesthetic.tumblr.com
31. THEME TWO Dwellers in different zones
33. Peter Temin, 2017 The Vanishing Middle Class: Prejudice and Power in a Dual Economy
34. Peter Temin, 2017 “the U.S. is no longer one country, but dividing into two separate economic and political worlds”
37. Chinatown Market
38. Chinatown Market
42. Sixth Continent
45. “Art and culture are not a luxury, but the central thing that we do”
46. THEME THREE The decline of empire
49. Frankl Ocean
50. Kendrick Lamar
51. A$AP Rocky
52. (Rap) Genius
55. Anna Potter Top Girl Studio
56. Youth culture can see through anything they think is inauthentic
57. Youth culture can see through anything they think is inauthentic
58. Youth culture can see through anything they think is inauthentic
60. The last issue of Vogue?
61. THEME FOUR YOLO FOMO FML
63. Rottingdean Bazaar
64. Rottingdean Bazaar
65. Rottingdean Bazaar
66. “…Instagram and Snapchat ranking as the worst for mental health and wellbeing” Royal Society For Public Health, May 2017
73. THEME FIVE The uncertainty principle
74. “the more precisely the position of some particle is determined, the less precisely its momentum can be known, and vice versa”
75. The constant stream of newness