• Prevision.io uses a five-part framework for ethical decision-making in data and machine learning projects, said Nicolas Gaude, co-founder and chief technology officer. "We organize it to align with the five distinct phases of a data project: initiation, planning, execution, monitoring, and closing. That way we are constantly monitoring that there are not biases present in our AI." ]\ • Check and Recheck AI's Decisioning • In the past, with manual lead scoring models it was somewhat easy to inspect the manual models for scoring elements that could be considered discriminatory, this might be harder to spot in AI models, which require more specialized skills to understand them, said Christian Wettre, senior vice president and general manager, Sugar Platform, for SugarCRM. "A best practice is to enable the AI to be prescriptive but always transparent, to enable business users to review the application of the AI, so that it can always be corroborated by the business," 18