Iterative Design 101

The web is this magical place where everyone has opinions on what isn't working and why. The call for website (and, let's face it, primarily homepage) redesigns comes from all sides at the most inopportune times. Instead of embarking on a massive project where scope creep and HIPPO's will eat your soul, start making small, goal-oriented, data-driven changes to content and IA. The results may surprise even the most vocal of HIPPO's.

We'll walk through an iterative change process looking at analytics, goal completions, heat maps, best practices and some swift HIPPO-blocking ninja moves.

Bringing your non-web-specific coworkers or the new people in the office. We'll talk goals & strategy, not tools.

Transcript

1. Iterative Design 101
2. @shelleykeith Director of Digital Communications University of Mary Washington o 10 years .edu o Small biz ecommerce o Project management o Strategery o Process and purpose o Me <> designer
3. Low Hanging Fruit o Search engine friendly o Fitness for use o  navigation o  content o  relevant imagery o Quality of visual elements used o 10-second test o F-pattern
4. F-Pattern Test
5. The Current State
6. Undergraduate Admissions
7. Admissions Landing Page – 1st iteration
8. Iterative Design – 2nd iteration
9. Iterative Design – iteration 3
10. Iterative Design - Now we're getting somewhere
11. Another Iteration.
12. Iterative Design - Functional Spaces
13. Admissions Search Results
14. My Thought Process… o  The web is your largest, most utilized and most versatile communications tool. o  Focus on measurable goals. Define success. Evaluate constantly. o  Use the resources you have to gain maximum value. o  Blogs, social media, student generated content, campus event coverage, traditional media coverage, etc. o  Content, content, content.