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Project Breaker
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srzucker
July 09, 2013
Design
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45
Project Breaker
A debrief for my team on what I did and what I learned on Project Breaker
srzucker
July 09, 2013
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Transcript
PROJECT BREAKER
Why I Disappeared for Two Weeks
What is Project Breaker?
2 Weeks 15 Breakers 1 Topic
Human Centered Design Entrepreneurship
Empathize Synthesize Ideate Prototype Model Pitch Reflect THE PROCESS
EMPATHIZE “Don’t know the answer before you start”
SYNTHESIZE Pain Points Unmet Needs Interesting Patterns Workarounds
IDEATE Really go wild. Reel it in later.
PROTOTYPE Quick and Dirty
MODEL “But how is it going to sustain itself?”
PITCH Tell the story really fast.
REFLECT Evaluate and adjust
WHAT I LEARNED
“HOW MIGHT WE...?” One User One Problem One Need
“YES AND” No limitations on ideas
IS IT A GOOD IDEA? Feasible Viable Desirable
TAKE A BREAK AND TALK Your idea isn’t static
BE CONSICE What’s really important?