Adam Warburton - Travelex

Transcript

1. Supercharging Engagement In An Unengaging Category @adamwarb
2. Need Need Have Have
11. Need Need Have Have
12. Need Have Currency
13. What’s the customer problem you’re solving?
14. ing credit uture use Borrowin credit Transferring credit in an alternative currency Transferring credit at a distance Transferring credit whilst present Transferring credit in exchange for goods and services Transferring credit in a domestic currency
16. Medium: @OmerYariv
17. What should I wear today? When’s the best time to go out? Should I take my allergy meds?
18. Medium: @OmerYariv
19. Medium: @OmerYariv
20. Medium: @laurenceveale
21. Medium: @laurenceveale
22. Make dinner better Impress someone Enjoyment / Relaxation
23. Medium: @laurenceveale
24. Medium: @laurenceveale
26. More flavours Cheaper price
27. Entertain me / keep me busy Fill me up until lunch time
29. Need Have Currency
30. ing credit uture use Borrowin credit Transferring credit in an alternative currency Transferring credit at a distance Transferring credit whilst present Transferring credit in exchange for goods and services Transferring credit in a domestic currency
31. I want to pay easily (familiar) I want payment to be universally accepted I want it to be low cost I want it to be safe I want it to be easy to acquire I want it to be portable I want it to be trustworthy
32. Familiarity Acceptance Cost Acquisition Trust Portability Security Suitability Cash
33. Familiarity Acceptance Cost Acquisition Trust Portability Security Suitability Cash Cards
34. Familiarity Acceptance Cost Acquisition Trust Portability Security Suitability Cash Cards Supercard
36. Lessons Currency is interesting (!) Understanding the job of the product is key to winning Optimise for underserved outcomes
37. Thank You @adamwarb