Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Paul Wright - AppsFlyer
Search
Swrve
November 22, 2016
0
60
Paul Wright - AppsFlyer
Swrve
November 22, 2016
Tweet
Share
More Decks by Swrve
See All by Swrve
James Lodge - Fetch
swrve
0
61
Siqing Lin - TUI Travel
swrve
0
63
Adam Warburton - Travelex
swrve
0
62
Philippe Meriaux - Happn
swrve
0
120
1_Swrve_Barry_Nolan.compressed__1_.pdf
swrve
0
69
Swrve & Fintech
swrve
0
2.4k
SFMC
swrve
0
41
Swrve & SFMC
swrve
0
71
Salesforce Marketing Cloud + Swrve
swrve
0
74
Featured
See All Featured
Side Projects
sachag
455
43k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
127
53k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
27k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
9
960
KATA
mclloyd
32
15k
How to Think Like a Performance Engineer
csswizardry
27
2k
A Modern Web Designer's Workflow
chriscoyier
697
190k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
132
19k
Testing 201, or: Great Expectations
jmmastey
45
7.7k
Designing for humans not robots
tammielis
254
25k
The Language of Interfaces
destraynor
162
25k
Transcript
Closing Remarks: Mobile Moments London 2016
None
If you don’t have a mobile strategy, you don’t have
a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
Mobile’s tipping point Was like, soooo... 2013! Or was it
2007? Source: comScore / Morgan Stanley
Mobile advertising is big business In 2017... $99.3B $97.4B Source:
ZenithOptimiedia Mobile Advertising Forecast
None
Mobile will become is the First Screen Source: eMarketer, Oct
2015
Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile
Commerce, 2015
None
50% of marketers are not measuring mobile engagement and ROI
Fact#1 Source: Adobe.com
Source: Signal.co Only 40% are measuring app revenue Fact#2
Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints
Fact#3
None
None
Measurement Data Insights Mobile needs you... ... to act responsibly
THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend
Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month
Q. Where should we advertise? Source: AppsFlyer Performance Index H1
2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index
H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
Helping our clients succeed
None
None
None
None
None
None
I love mobiiiile!
Networking drinks : THANK YOU
Thanks
[email protected]