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Paul Wright - AppsFlyer
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Swrve
November 22, 2016
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Paul Wright - AppsFlyer
Swrve
November 22, 2016
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Transcript
Closing Remarks: Mobile Moments London 2016
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If you don’t have a mobile strategy, you don’t have
a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
Mobile’s tipping point Was like, soooo... 2013! Or was it
2007? Source: comScore / Morgan Stanley
Mobile advertising is big business In 2017... $99.3B $97.4B Source:
ZenithOptimiedia Mobile Advertising Forecast
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Mobile will become is the First Screen Source: eMarketer, Oct
2015
Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile
Commerce, 2015
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50% of marketers are not measuring mobile engagement and ROI
Fact#1 Source: Adobe.com
Source: Signal.co Only 40% are measuring app revenue Fact#2
Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints
Fact#3
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Measurement Data Insights Mobile needs you... ... to act responsibly
THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend
Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month
Q. Where should we advertise? Source: AppsFlyer Performance Index H1
2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index
H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
Helping our clients succeed
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I love mobiiiile!
Networking drinks : THANK YOU
Thanks
[email protected]