ippy-service-summary

Transcript

1. ༑ୡͷه೦೔ʹϝοηʔδΛఴ͑ͯ ϓϨϛΞϜϒϥϯυͷ σδλϧΪϑτΧʔυΛ ແྉͰଃΔ͜ͱ͕Ͱ͖Δ ιʔγϟϧΪϑταʔϏε http://ippy.jp mashroom, inc.
2. LET’S CELEBRATE FRIENDS!
3. AVAILABLE ON ANY DEVICES.
4. FRIEND TO FRIEND MARKETING ͹Βࢃ͖ܕͷΫʔϙϯ ༑ୡ͔Β΋Β͏Ϊϑτ ϒϥϯυՁ஋Λᆝଛ͢ΔΫʔϙ ϯͰ͸ͳ͘ɺfacebookͷ༑ୡಉ ࢜Ͱه೦೔ʹଃΒΕΔΪϑτ Χʔυͷ૬౰ֹΛళฮू٬༧ࢉ ͱͯ͠౤Լ͢Δ͜ͱͰɺϒϥϯ σΟϯάͱ৽نސ٬ू٬Ϛʔέ ςΟϯάΛཱ྆Մೳ
5. USER ACQUISITION ΪϑτΛଃΔΞΫγϣϯ ͕֦ࢄ͢Δ࢓૊Έ ΪϑτΧʔυΛଃΒΕͨ૬खͷ GBDFCPPL΢Υʔϧʹදࣔɻ ڞ௨ͷ༑ୡʹࢀՃΞΫγϣϯΛ ଅ͢࢓૊ΈΛ಺แ͢Δ͜ͱͰ Ϣʔβʔ֦େϑϩʔΛࣗಈԽ Happy Birthday! taro yamada like ŋ comment ڞ௨ͷ༑ୡͷӾཡ཰ 80 ˋ
6. PUSH NOTIFICATION ϓογϡ௨஌ͰϢʔβʔ ΞΫγϣϯΛଅਐ ࠷΋ڧ͍Ϣʔβʔ΁ͷ࿐ग़ɾΞ ςϯγϣϯϝσΟΞͰ͋Δϓο γϡ௨஌Ͱɺ༑ୡͷه೦೔΍Ϊ ϑτΧʔυ͕ಧ͍ͨ࣌ʹ௨஌
7. O2O MARKETING SOLUTION ׬શ੒ՌใुܕͰͷ ళฮདྷళϚʔέςΟϯά ΪϑτΧʔυΛड͚औͬͨϢʔ βʔ͕དྷళ͠ɺΪϑτΧʔυར ༻ͯ͠঎඼ߪೖͨ͠λΠϛϯά ͰίϛογϣϯϑΟʔ͕ൃੜɻ
8. ONLY FOR PREMIUM BRANDS શࠃʹళฮΛ࣋ͭ ϓϨϛΞϜϒϥϯυͷΈ ΪϑτΧʔυͷΠϝʔδ௿ԼΛ ๷͙ͨΊʹΪϑτͱͯ͠;͞Θ ͍͠ϓϨϛΞϜϒϥϯυ༷େख Ϧςʔϥʔ༷ͷΈʹݶఆͯ͠ αʔϏεల։ʢ&$ɾ࣮ళฮʣ
9. طଘϝσΟΞͱͷҧ͍ όʔήϯϋϯλʔ ҆ച͔͠ങΘͳ͍ Ϧϐʔλʔͷ֫ಘ ༑ୡ͔ΒͷΦεεϝ 
10. DEMOGRAPHIC TARGETING ΪϑτΧʔυΛૹ෇͢Δ ଐੑ
    
    ຕ਺ΛઃఆՄೳ ΫϥΠΞϯτ༷ͷ֫ಘر๬ސ٬ ηάϝϯτʹͷΈΪϑτΧʔυ ͕ૹ෇͞ΕΔΑ͏ʹઃఆՄೳɻ ଐੑηάϝϯτɿੑผɾ೥ྸɾ৔ॴ
11. GIFT CARD TYPE SPONSORED GIFT CONTRIBUTE ON GIFT PAID GIFT ଃΓओϢʔβʔ͕ ແྉ ͰଃΕΔΪϑτΧʔυ ̍ਓ໨ͷϢʔβʔ͸ ແྉͰଃΔ͜ͱ͕Ͱ͖ ̎ਓ໨Ҏ߱͸༗ྉͰ ௥Ճ૿ֹͰ͖ΔλΠϓ ଃΓओϢʔβʔ͕ ༗ྉ Ͱߪೖͯ͠ଃΔ ΪϑτΧʔυ
12. STORE OPERATION Ϣʔβʔ 104ϨδγεςϜΛհͨ͠ ಋೖͱप஌ͷΈͰ։࢝Մೳ ϨδͰ ΪϑτΧʔυ ࢖༻Ϙλϯ Χʔυͷ಺༰֬ೝ ʢ༗ޮظݶνΣοΫ Χ΢ϯλʔͰਅِ൑அʣ ελοϑ Ϣʔβʔ ঎඼ަ׵
    PS ձܭֹ΁ ஋Ҿ͖൓ө ൃߦຕ਺੍ݶ΋ઃఆՄೳ ίʔυνΣοΫ
     όʔίʔυεΩϟϯ ϨδͰֹۚॲཧ ελοϑ
13. PERFORMANCE DATA ΪϑτΧʔυͷ ૹ෇ຕ਺ʹର͢Δ ళ಄ར༻཰ 22-35 ࡀঁੑ ippy ૝ఆϝΠϯ Ϣʔβʔ૚ 4-6 ഒ·ͰֹۚՃࢉ ແྉΪϑτΧʔυ ൃߦ࣌ͷ࠷ऴֹ໘ 20 ˋ ΪϑτΧʔυֹ໘ͷ 4-6 ഒ ΪϑτΧʔυֹ໘ʹ ର͢Δ࣮ࡍͷ ٬ߪೖ୯Ձͷൺ཰  ແྉΪϑτΧʔυ ԁൃߦ࣌ͷ ૝ఆ٬ߪೖ୯Ձ 8,000 ԁ 18,000 ԁ ʙ
14. EAS FAS FRE ଃΓ͍ͨ࣌ʹ͙͢ʹಧ͚ΒΕΔ 
    ଃͬͨॠؒʹ૬खʹಧ͘ϦΞϧλΠϜΪϑτ VALUE PROPOSITIONS - USERS ૹΓख͕අ༻ෛ୲ͳ͘ૹΕΔ 
    ແྉͰଃΕΔεϙϯαʔυΪϑτΧʔυ ঎඼બͼʹ೰Ή͜ͱͳ͘ૹ෇ 
    ૬ख͕ؾʹೖΓͦ͏ͳϒϥϯυΛબͿ͚ͩ
15. USER DA EXPOSU ACQUISITION ৽نސ٬֫ಘϚʔέςΟϯά - ීஈࣗ෼Ͱങ͓͏ͱࢥΘͳ͍ߴڃ඼Λങ͏ޙԡ͠ - ϒϥϯυᆝଛɾೋॏՁ֨ͱ͍͏໰୊ղܾ VALUE PROPOSITIONS - BRANDS ϒϥϯυͷೝ஌ɾ֦ࢄ 
    '#Ϣʔβʔίϛϡχέʔγϣϯ಺΁ͷϒϥϯυ࿐ग़ ߪങϢʔβʔଐੑৄࡉσʔλ 
    #EBZΛ͸͡Ίͱͨ͠ه೦೔σʔλΛؚΉ
16. ON FRIEND’S EVENT
17. USE CARD AT STORE
18. CARD DESIGN ΧʔυσβΠϯͷࣗ༝౓ ϩΰσʔλͱΩʔϏδϡΞϧΛ ͝༻ҙ͍͚ͨͩͩ͘Ͱɺ౰ࣾʹ ͯσβΠϯ࡞੒͍ͨ͠·͢ɻ ঎඼αʔϏεΪϑτΧʔυ ʹؔ͢Δৄࡉ৘ใΛهࡌ
19. INFORMATION ར༻৚݅
    
    ஫ҙࣄ߲ ΪϑτΧʔυͷར༻৚݅ɺ࢖༻ ํ๏ʹؔ͢ΔৄࡉΛهࡌ͠ɺ Ϣʔβʔ͕ؒҧ͑ͯ࢖༻͢Δ͜ ͱΛ๷͗·͢ɻ
20. SHOP GUIDE ࠷دΓར༻Մೳళฮ৘ใ (14ϕʔεͰ࠷دΓͷΪϑτ Χʔυར༻ՄೳళฮΛදࣔ͠ɺ Ϛοϓදࣔ·Ͱαϙʔτ͠·͢
21. Movida Japan ଙହଂࢯ཰͍ΔγʔυΞΫηϥϨʔλʔ MOVIDA Scholarshipɹୈ1ظੜબൈɹ γʔυϥ΢ϯυ౤ࢿٴͼࢧԉΛ֫ಘ ad:tech tokyo σδλϧϚʔέςΟϯάΧϯϑΝϨϯε ad:techओ࠵ͷϐονΠϕϯτ INNOVATION NIGHT 2012Նɹ ༏উ AWS SUMMIT Tokyo 2012 Ϋϥ΢υΧϯϑΝϨϯε AWSελʔτΞοϓνϟϨϯδɹ ܾউਐग़ ׆ಈྺ