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ippy summary
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taketon
November 09, 2012
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ippy summary
taketon
November 09, 2012
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Transcript
༑ୡͷه೦ʹϝοηʔδΛఴ͑ͯ ϓϨϛΞϜϒϥϯυͷ σδλϧΪϑτΧʔυΛ ແྉͰଃΔ͜ͱ͕Ͱ͖Δ ΪϑτܕPPϚʔέςΟϯάαʔϏε גࣜձࣾϚογϡϧʔϜ Gift it easy!
༑ୡͷه೦Λ͓ॕ͍͠·͠ΐ͏
༷ʑͳσόΠεͰར༻Մೳ
༑ୡ͔Β༑ୡͷϚʔέςΟϯά Βࢃ͖ܕͷΫʔϙϯ ༑ୡ͔ΒΒ͏Ϊϑτ ϒϥϯυՁΛᆝଛ͢ΔΫʔϙ ϯͰͳ͘ɺfacebookͷ༑ୡಉ ࢜Ͱه೦ʹଃΒΕΔΪϑτ Χʔυͷ૬ֹΛళฮू٬༧ࢉ ͱͯ͠Լ͢Δ͜ͱͰɺϒϥϯ σΟϯάͱ৽نސ٬ू٬Ϛʔέ ςΟϯάΛཱ྆Մೳ
O2OϚʔέςΟϯάιϦϡʔγϣϯ શՌใुܕͰͷ ళฮདྷళϚʔέςΟϯά ΪϑτΧʔυΛड͚औͬͨϢʔ βʔ͕དྷళ͠ɺΪϑτΧʔυར ༻ͯ͠ߪೖͨ͠λΠϛϯά ͰίϛογϣϯϑΟʔ͕ൃੜɻ
ΞΫγϣϯτϦΨʔ ϓογϡ௨ͰϢʔβʔ ΞΫγϣϯΛଅਐ ࠷ڧ͍Ϣʔβʔͷ࿐ग़ɾΞ ςϯγϣϯϝσΟΞͰ͋Δϓο γϡ௨Ͱɺ༑ୡͷه೦Ϊ ϑτΧʔυ͕ಧ͍ͨ࣌ʹ௨
ϝσΟΞϒϥϯσΟϯά શࠃʹళฮΛ࣋ͭ ϓϨϛΞϜϒϥϯυͷΈ ΪϑτΧʔυͷΠϝʔδԼΛ ͙ͨΊʹΪϑτͱͯ͠;͞Θ ͍͠ϓϨϛΞϜϒϥϯυ༷େख Ϧςʔϥʔ༷ͷΈʹݶఆͯ͠ αʔϏεల։ʢ&$ɾ࣮ళฮʣ
طଘϝσΟΞͱͷҧ͍ όʔήϯϋϯλʔ ҆ച͔͠ങΘͳ͍ Ϧϐʔλʔͷ֫ಘ ༑ୡ͔ΒͷΦεεϝ
ϢʔβʔλʔήςΟϯά ΪϑτΧʔυΛૹ͢Δ ଐੑຕΛઃఆՄೳ ΫϥΠΞϯτ༷ͷ֫ಘرސ٬ ηάϝϯτʹͷΈΪϑτΧʔυ ͕ૹ͞ΕΔΑ͏ʹઃఆՄೳɻ ଐੑηάϝϯτɿੑผɾྸɾॴ
ΪϑτΛଃΔΞΫγϣϯ ͕֦ࢄ͢ΔΈ ΪϑτΧʔυΛଃΒΕͨ૬खͷ GBDFCPPLΥʔϧʹදࣔɻ ڞ௨ͷ༑ୡʹࢀՃΞΫγϣϯΛ ଅ͢ΈΛแ͢Δ͜ͱͰ Ϣʔβʔ֦େϑϩʔΛࣗಈԽ ڞ௨ͷ༑ୡͷӾཡ 80 ˋ
ιʔγϟϧΞΫγϣϯͷ࿐ग़&֦ࢄ
ϒϥϯσΟϯά PS ϚʔέςΟϯά ʮ-JLFʯͷΛ૿ͨ͠Γɺ ιʔγϟϧίϚʔεΛಋೖ͢Δ ͳͲͷࢪࡦɺച্ͷඅ༻ର ޮՌ͕ݟ͑ʹ͍͘ɻιʔγϟϧ ϝσΟΞ͔Βຊʹ࣮ళฮͰͷ ߪങͭͳ͛ΔͨΊͷϢʔβʔ ίϛϡχέʔγϣϯΛɻ
ళฮͰͷߪങ·Ͱͭͳ͛Δ ຊͷo2oϚʔέςΟϯά
EAS FAS FRE ଃΓ͍ͨ࣌ʹ͙͢ʹಧ͚ΒΕΔ ଃͬͨॠؒʹ૬खʹಧ͘ϦΞϧλΠϜΪϑτ VALUE PROPOSITIONS - USERS ૹΓख͕අ༻ෛ୲ͳ͘ૹΕΔ
ແྉͰଃΕΔεϙϯαʔυΪϑτΧʔυ બͼʹΉ͜ͱͳ͘ૹ ૬ख͕ؾʹೖΓͦ͏ͳϒϥϯυΛબͿ͚ͩ
USER DA EXPOSU ACQUISITION ৽نސ٬֫ಘϚʔέςΟϯά - ීஈࣗͰങ͓͏ͱࢥΘͳ͍ߴڃΛങ͏ޙԡ͠ - ϒϥϯυᆝଛɾೋॏՁ֨ͱ͍͏ղܾ VALUE
PROPOSITIONS - BRANDS ϒϥϯυͷೝɾ֦ࢄ '#Ϣʔβʔίϛϡχέʔγϣϯͷϒϥϯυ࿐ग़ ߪങϢʔβʔଐੑৄࡉσʔλ #EBZΛ͡Ίͱͨ͠ه೦σʔλΛؚΉ
Flow ϒϥϯυ Ϣʔβʔ ༑ୡ ᶃ ᶄ ᶅ ᶆ ΪϑτΧʔυ γϣοϐϯά
ίϛογϣϯ ϩάूܭ
ippy manager app Ϣʔβʔߦಈཤྺπʔϧͷ͝ఏڙ
SPONSORED GIFT CONTRIBUTE ON GIFT PAID GIFT ଃΓओϢʔβʔ͕ ແྉ ͰଃΕΔΪϑτΧʔυ
̍ਓͷϢʔβʔ ແྉͰଃΔ͜ͱ͕Ͱ͖ ̎ਓҎ߱༗ྉͰ Ճ૿ֹͰ͖ΔλΠϓ ଃΓओϢʔβʔ͕ ༗ྉ Ͱߪೖͯ͠ଃΔ ΪϑτΧʔυ ΪϑτΧʔυͷछྨ
STORE OPERATION Ϣʔβʔ 104ϨδγεςϜΛհͨ͠ ಋೖͱपͷΈͰ։࢝Մೳ ϨδͰ ΪϑτΧʔυ ༻Ϙλϯ Χʔυͷ༰֬ೝ ʢ༗ޮظݶνΣοΫ
ΧϯλʔͰਅِஅʣ ελοϑ Ϣʔβʔ ަPS ձܭֹ Ҿ͖ө ൃߦຕ੍ݶઃఆՄೳ ίʔυνΣοΫ όʔίʔυεΩϟϯ ϨδͰֹۚॲཧ ελοϑ
ΪϑτΧʔυͷ ૹຕʹର͢Δ ళ಄ར༻ 22-35 ࡀঁੑ ippy ఆϝΠϯ Ϣʔβʔ 4-6 ഒ·ͰֹۚՃࢉ
ແྉΪϑτΧʔυ ൃߦ࣌ͷ࠷ऴֹ໘ 20 ˋ ΪϑτΧʔυֹ໘ͷ 4-6 ഒ ΪϑτΧʔυֹ໘ʹ ର͢Δ࣮ࡍͷ ٬ߪೖ୯Ձͷൺ ແྉΪϑτΧʔυ ԁൃߦ࣌ͷ ఆ٬ߪೖ୯Ձ 8,000 ԁ 18,000 ԁ ʙ ύϑΥʔϚϯεσʔλ
CARD DESIGN ΧʔυσβΠϯͷࣗ༝ ϩΰσʔλͱΩʔϏδϡΞϧΛ ͝༻ҙ͍͚ͨͩͩ͘Ͱɺࣾʹ ͯσβΠϯ࡞͍ͨ͠·͢ɻ αʔϏεΪϑτΧʔυ ʹؔ͢ΔৄࡉใΛهࡌ
INFORMATION ར༻݅ҙࣄ߲ ΪϑτΧʔυͷར༻݅ɺ༻ ํ๏ʹؔ͢ΔৄࡉΛهࡌ͠ɺ Ϣʔβʔ͕ؒҧ͑ͯ༻͢Δ͜ ͱΛ͗·͢ɻ
SHOP GUIDE ࠷دΓར༻Մೳళฮใ (14ϕʔεͰ࠷دΓͷΪϑτ Χʔυར༻ՄೳళฮΛදࣔ͠ɺ Ϛοϓදࣔ·Ͱαϙʔτ͠·͢
Movida Japan ଙହଂࢯ͍ΔγʔυΞΫηϥϨʔλʔ MOVIDA Scholarshipɹୈ1ظੜબൈɹ γʔυϥϯυࢿٴͼࢧԉΛ֫ಘ ad:tech tokyo σδλϧϚʔέςΟϯάΧϯϑΝϨϯε ad:techओ࠵ͷϐονΠϕϯτ
INNOVATION NIGHT 2012Նɹ ༏উ AWS SUMMIT Tokyo 2012 ΫϥυΧϯϑΝϨϯε AWSελʔτΞοϓνϟϨϯδɹ ܾউਐग़ ׆ಈྺ