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taketon
November 09, 2012
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ippy summary
taketon
November 09, 2012
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Transcript
༑ୡͷه೦ʹϝοηʔδΛఴ͑ͯ ϓϨϛΞϜϒϥϯυͷ σδλϧΪϑτΧʔυΛ ແྉͰଃΔ͜ͱ͕Ͱ͖Δ ΪϑτܕPPϚʔέςΟϯάαʔϏε גࣜձࣾϚογϡϧʔϜ Gift it easy!
༑ୡͷه೦Λ͓ॕ͍͠·͠ΐ͏
༷ʑͳσόΠεͰར༻Մೳ
༑ୡ͔Β༑ୡͷϚʔέςΟϯά Βࢃ͖ܕͷΫʔϙϯ ༑ୡ͔ΒΒ͏Ϊϑτ ϒϥϯυՁΛᆝଛ͢ΔΫʔϙ ϯͰͳ͘ɺfacebookͷ༑ୡಉ ࢜Ͱه೦ʹଃΒΕΔΪϑτ Χʔυͷ૬ֹΛళฮू٬༧ࢉ ͱͯ͠Լ͢Δ͜ͱͰɺϒϥϯ σΟϯάͱ৽نސ٬ू٬Ϛʔέ ςΟϯάΛཱ྆Մೳ
O2OϚʔέςΟϯάιϦϡʔγϣϯ શՌใुܕͰͷ ళฮདྷళϚʔέςΟϯά ΪϑτΧʔυΛड͚औͬͨϢʔ βʔ͕དྷళ͠ɺΪϑτΧʔυར ༻ͯ͠ߪೖͨ͠λΠϛϯά ͰίϛογϣϯϑΟʔ͕ൃੜɻ
ΞΫγϣϯτϦΨʔ ϓογϡ௨ͰϢʔβʔ ΞΫγϣϯΛଅਐ ࠷ڧ͍Ϣʔβʔͷ࿐ग़ɾΞ ςϯγϣϯϝσΟΞͰ͋Δϓο γϡ௨Ͱɺ༑ୡͷه೦Ϊ ϑτΧʔυ͕ಧ͍ͨ࣌ʹ௨
ϝσΟΞϒϥϯσΟϯά શࠃʹళฮΛ࣋ͭ ϓϨϛΞϜϒϥϯυͷΈ ΪϑτΧʔυͷΠϝʔδԼΛ ͙ͨΊʹΪϑτͱͯ͠;͞Θ ͍͠ϓϨϛΞϜϒϥϯυ༷େख Ϧςʔϥʔ༷ͷΈʹݶఆͯ͠ αʔϏεల։ʢ&$ɾ࣮ళฮʣ
طଘϝσΟΞͱͷҧ͍ όʔήϯϋϯλʔ ҆ച͔͠ങΘͳ͍ Ϧϐʔλʔͷ֫ಘ ༑ୡ͔ΒͷΦεεϝ
ϢʔβʔλʔήςΟϯά ΪϑτΧʔυΛૹ͢Δ ଐੑຕΛઃఆՄೳ ΫϥΠΞϯτ༷ͷ֫ಘرސ٬ ηάϝϯτʹͷΈΪϑτΧʔυ ͕ૹ͞ΕΔΑ͏ʹઃఆՄೳɻ ଐੑηάϝϯτɿੑผɾྸɾॴ
ΪϑτΛଃΔΞΫγϣϯ ͕֦ࢄ͢ΔΈ ΪϑτΧʔυΛଃΒΕͨ૬खͷ GBDFCPPLΥʔϧʹදࣔɻ ڞ௨ͷ༑ୡʹࢀՃΞΫγϣϯΛ ଅ͢ΈΛแ͢Δ͜ͱͰ Ϣʔβʔ֦େϑϩʔΛࣗಈԽ ڞ௨ͷ༑ୡͷӾཡ 80 ˋ
ιʔγϟϧΞΫγϣϯͷ࿐ग़&֦ࢄ
ϒϥϯσΟϯά PS ϚʔέςΟϯά ʮ-JLFʯͷΛ૿ͨ͠Γɺ ιʔγϟϧίϚʔεΛಋೖ͢Δ ͳͲͷࢪࡦɺച্ͷඅ༻ର ޮՌ͕ݟ͑ʹ͍͘ɻιʔγϟϧ ϝσΟΞ͔Βຊʹ࣮ళฮͰͷ ߪങͭͳ͛ΔͨΊͷϢʔβʔ ίϛϡχέʔγϣϯΛɻ
ళฮͰͷߪങ·Ͱͭͳ͛Δ ຊͷo2oϚʔέςΟϯά
EAS FAS FRE ଃΓ͍ͨ࣌ʹ͙͢ʹಧ͚ΒΕΔ ଃͬͨॠؒʹ૬खʹಧ͘ϦΞϧλΠϜΪϑτ VALUE PROPOSITIONS - USERS ૹΓख͕අ༻ෛ୲ͳ͘ૹΕΔ
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USER DA EXPOSU ACQUISITION ৽نސ٬֫ಘϚʔέςΟϯά - ීஈࣗͰങ͓͏ͱࢥΘͳ͍ߴڃΛങ͏ޙԡ͠ - ϒϥϯυᆝଛɾೋॏՁ֨ͱ͍͏ղܾ VALUE
PROPOSITIONS - BRANDS ϒϥϯυͷೝɾ֦ࢄ '#Ϣʔβʔίϛϡχέʔγϣϯͷϒϥϯυ࿐ग़ ߪങϢʔβʔଐੑৄࡉσʔλ #EBZΛ͡Ίͱͨ͠ه೦σʔλΛؚΉ
Flow ϒϥϯυ Ϣʔβʔ ༑ୡ ᶃ ᶄ ᶅ ᶆ ΪϑτΧʔυ γϣοϐϯά
ίϛογϣϯ ϩάूܭ
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