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Building products that stick.

Tariq Rauf
February 13, 2017
11k

Building products that stick.

Tariq Rauf

February 13, 2017
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Transcript

  1. Optimizing engagement metrics in isolation can sometimes lead to sub-optimal

    outcomes for the user. More time spent or freq are not necessarily positive measurements. Possible indication of sub-optimal UX, anxiety, frustration.. *Unless you’re in the content consumption/creation business.
  2. Combat this by defining clear customer goals & journeys. Qualify

    your KPI targets against them. Understand what you’re trying to help them achieve and why.
  3. Help people achieve their goals as quickly and delightfully as

    possible. People are trusting you with their time, return the favour and save them some.
  4. How do you impact mind share metrics? Find out what

    your users care about. Talk to them.
  5. Build a product that is an better order of magnitude

    than the alternative at those things.
  6. “We grow at the rate at which we solve problems

    for our customers” Nilan Peiris VP of Growth, TransferWise
  7. Assess how well you’re doing at those things by talking

    to customers and quantifying their responses.
  8. Helping you build a product that sticks to the users

    mind and not just to your KPI dashboard.