Building products that stick.

Transcript

1. Building products that stick. Tariq Rauf
2. Two strategies I’d like to talk about. ‘Sticky’ by: Mind share Engagement
3. Metrics for engagement frequency time spent retention track:
4. Metrics for mind share virality coeffecient word of mouth delight (proxy: NPS) track:
5. Optimizing engagement metrics in isolation can sometimes lead to sub-optimal outcomes for the user. More time spent or freq are not necessarily positive measurements. Possible indication of sub-optimal UX, anxiety, frustration.. *Unless you’re in the content consumption/creation business.
6. Combat this by defining clear customer goals & journeys. Qualify your KPI targets against them. Understand what you’re trying to help them achieve and why.
7. Help people achieve their goals as quickly and delightfully as possible. People are trusting you with their time, return the favour and save them some.
8. How do you impact mind share metrics? Find out what your users care about. Talk to them.
9. Build a product that is an better order of magnitude than the alternative at those things.
10. Most often, its core product qualities that matter: experience, convenience, value and cost.
12. From £1 million a month to £1 billion a month.
13. ~70% of our growth is driven by user recommendations.
17. “We grow at the rate at which we solve problems for our customers” Nilan Peiris VP of Growth, TransferWise
18. Make sure you understand your core product proposition that customers care about.
19. Assess how well you’re doing at those things by talking to customers and quantifying their responses.
20. Remove blockers/issues and build missing features that will move those numbers.
21. As a result you will get better at delivering customer value and build mind share.
22. Helping you build a product that sticks to the users mind and not just to your KPI dashboard.
23. Thanks.