Tawkers Deck

Transcript

1. Blake Ian Co-Founder & CEO | blake@Tawkers.com | 516.768.5384 Tawkers SHARE your conversation with the world!
2. “We believe that messaging is one of the few things that people actually do more than social networking.” - Facebook CEO Mark Zuckerberg 2
3. SUMMARY • Messaging app that allows brands and users to create social content from conversations • First app to combine messaging and social sharing (multiple patents pending) • Product perfected through deep R&D and market testing • Extremely high engagement • Average session time: 3:00 mins. [Twitter 0:05, Instagram 0:15, Facebook 0:20, Snapchat 0:30, Youtube 1:00] • Successful campaigns with major brands and influencers. Pipeline of deals in motion 3
4. PROBLEM • 15 TRILLION text messages sent each year, with no ability to share • Users WANT to share and consume these conversations as content • MILLIONS of screenshots from chats posted • Screenshots limit # messages, do not allow omission or interaction • “Conversations” on other platforms leave users and brands open to attack, via interjection by anyone • Brands want to PARTICIPATE in the messaging phenomenon to capture audience engagement 4
5. PUBLISH SHARE SELECT SOLUTION 5
6. • REWARD fans by pulling their comment into the chat for all to see! • INTERACT with influencers directly by adding to their conversations! • CONTROL the conversation by selecting which comments are seen! Patent pending technology to filter noise and control conversation SPOTLIGHT 6
7. CROSS PLATFORM EMBED DESKTOP / Tablet MOBILE Seamlessly broadcast LIVE UPDATED content across all devices, social platforms, for a maximum exposure and viral coefficient 7
8. Partnerships Content created on Tawkers by: 8
9. CASE STUDY - BRAVO Bravo created conversational content for each new episode of their hit show ODD MOM OUT. Taking the characters off the screen and allowing their audience to engage beyond the episode, embedded on the brand websites, blogs and within their Daily Dish mobile app. 9
10. CASE STUDY - BRAVO 10 Bravo, talent and ambassadors easily shared app-generated preview images on social media channels, deeplinking their audience directly to the content to consume, interact and share.
11. Content Title Date Impressions (iOS) Time Spent in Chat Impressions (Embed-Web) Likes Shares Odd Mom Out returns 16-Jun 10,200 *2:14 **5,340 551 94 Odd Mom Boob- tastrophe 20-Jun 8,600 *2:48 381 319 64 Shedonism Power 101 27-Jun 9,872 *3:01 402 494 89 Hamilton-gasm 11-Jul 10,202 *3:04 460 518 105 Odd Mom Out Love Language 18 - Jul 10,628 *2:52 487 490 98 Average Featured Content on Tawkers — 7,500 *2:30/ 5:15 (LIVE) — 300 60/ 500 INSIGHTS AND RECOMMENDATIONS: Performance: The content performed far beyond social benchmarks, and well above average for content featured within the Tawkers platform. The audience spent an extremely long time in session (avg 2:56) with the branded logo ever-present. Likes and Shares were also high. Nearly all metrics increased as the campaign life continued, showing a positive retention and return rate. Anecdotal: Tawkers received a high number of responses via email and focus groups directly requesting and inquiring about The Real Housewives streaming group text conversations. Areas of improvement - Increase in audience commentary. This drastically improves in LIVE chats, as the fans are motivated by the real-time presence. Recommendations: • Hosting a LIVE chat, to capture the audience for an even greater amount of time and engagement • Running additional campaigns with other shows for exponential results. (i.e: cross show promotion) Example: A campaign with one or more of the Real Housewives casts, in which they have an open ongoing GROUP CHAT during the week, where cast members post messages, and fans read, comment and share. CASE STUDY - BRAVO *Engagement session time benchmarks for social content on Twitter 0:05, Snapchat 0:10, Instagram 0:15, Facebook 0:20, Youtube 1:00. **Chat was Embedded on Multichannel News in addition to bravotv.com METRICS 11
12. Tawkers Team Trey Holder 
 Business Development Dir. Strategy at Brand Innovators, Managing Partner GC GLOBAL, CEO Front Flip, CEO Mercury RS Blake Ian 
 CEO / Co-Founder CTO/Director of Interactive and Social Media, Shadow PR; 10+ years IT, Project Management, Owner/Producer, 27 Productions, Product Specialist Apple Rodrigo Bartels 
 CTO 10+ years software - Tech Lead, Lead BE Dev, Release Manager, Avventa, accenture, Subaru of America, ANA, Merck Rachael Workman 
 Director Brand Strategy / Co-Founder Senior Publicist, Writer, Shadow PR Producer, The Page, TIME MAGAZINE Jason Cohen - *(Board, Investor)
 Controller Global Financial Controller for Soft Commodities at Noble Group Limited — Asia's largest diversified commodities trading company Emmanuel Rousson *(Investor)
 Digital Advertising Exec Director of eCommerce Global at Origins (Estee Lauder); Six years as Search Analyst, Search Strategist / Senior Account Manager, Microsoft TAWKERS TEAM Sab Kanujia *(Board)
 Product Development and Strategy GM / VP at NBCU, founding member of the HULU team; Director of product and digital AOL, founding member of the TMZ team 12
13. Will McDonough Structuring and Business Development *(Investor) Entrepreneur/ Private Investor who has started a Hedge Fund of Funds, a Billion Dollar Bank he took public in 2014, and a Management company representing names such as Tom Brady, Gisele Bundchen, Matt Harvey, etc. Formerly of Goldman Sachs where he managed $17B of Partners Capital. Preston Junger Brand Partnerships Head of Brand Solutions & Director of Sales at Yelp, Expert in growing sustainable revenue streams, recruiting talent, helping early stage companies develop playbook for success, mobile strategy & concept, build, promote products or initiatives. Brad Zeifman / Lisette Sand-Freedman Public Relations and Outreach Strategy *(Investor) Founders/Partners, Shadow PR — a leading PR agency in fashion, hospitality and entertainment (NY/LA). Adam Stoll Political Marketing and Outreach and Financial Advisor *(Investor) President, Target Enterprises, agency specializing in political media placement; Former Campaign Manager for Governor George Pataki; Former VP of Municipal Finance at Goldman Sachs. Leslie Leventman Creative Marketing and Events *(Investor) Founding member of MTV Networks, and a 30 year veteran of the media and entertainment industry. Served as Executive Vice President of Creative Services, Special Events and Convention Planning for MTVN. Ira Mark Financial Advisor *(Investor) Senior Vice President, Royal Bank of Canada, Recognized by Barron’s as a top advisor of 2013. Manages over $2B in assets, including a network of high profile clients in the technology field. Harvey Kohn Corporate Advisor *(Investor) Venture Capitalist with 45 years experience in financial services, securities management. Founder of two NASD brokerage firms creating funding for 100+ companies. ADVISORS 13
14. Friends and Family CLOSED Angel CLOSED Strategic OPEN ($500K) SEED 1 : $360K SEED 2 : $650K $800K Funding 14
15. Blake Ian Co-Founder & CEO | blake@Tawkers.com | 516.768.5384