Built a tool called Npath, that turns GA4 sequence data into user cohorts, ideals paths, and insights. ▪ Built a tool that takes a companyʼs ICP information and turns it into tens of thousands of categorized keywords with competitive metrics. ▪ Formalized all competitive gaps to aggregate data based on subjects rather than keywords. ▪ Finalizing a tool to detect anomalies buried in thousands of URLs and segments of URLs.