Product Management in a Startup

I gave this talk at Product Camp Vancouver in 2015.

Transcript

1. Product management in a startup Weston Triemstra @thermistor • weston@netsign.com
2. Product management?
5. Steve Blank
9. Eric Ries
11. Lean Canvas
16. Press release first Ian McAllister at Amazon
19. Metrics don't matter
20. Qualitative data matters
21. Documents
22. Documents Assumptions
23. Documents Assumptions Prototypes
24. Documents Assumptions Prototypes Excel Models
25. Documents Assumptions Prototypes Excel Models Positioning
26. Documents Assumptions Prototypes Excel Models Positioning Sales Bible
27. Documents Assumptions Prototypes Excel Models Positioning Sales Bible Roadmap
28. Practices
29. Practices Get out of the office
30. Practices Get out of the office Design led process
37. Google Venture's Design Sprints
39. Practices Get out of the office Design led process Cheat!
40. Generate a roadmap ondemand
41. Invision for shareable prototypes
43. Things that don't scale
44. Mechanical Turk Wizard of Oz
46. Metrics don't matter
48. Metrics don't matter until you have customer/market fit that is ...
50. AARRR
51. AARRR Pirate Metrics
52. Acquisition: users come to the site from various channels Activation: users enjoy 1st visit: "happy" user experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior
55. Thank you Weston Triemstra @thermistor • weston@netsign.com