Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product Management in a Startup

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for thermistor thermistor
February 28, 2015
Technology
0
12

Product Management in a Startup

I gave this talk at Product Camp Vancouver in 2015.

Avatar for thermistor

thermistor

February 28, 2015
Tweet

More Decks by thermistor

See All by thermistor
Rails Cantrips
Avatar for thermistor thermistor
0
38

Other Decks in Technology

See All in Technology
頼れる Agentic AI を支える Datadog のオブザーバビリティ / Powering Reliable Agentic AI with Datadog Observability
Avatar for Kento Kimura aoto
PRO
0
240
「コントロールの三分法」で考える「コト」への向き合い方 / phperkaigi2026
Avatar for blue_goheimochi blue_goheimochi
0
110
Phase07_実務適用
Avatar for overflow ,Inc overflowinc
0
370
Goのerror型がシンプルであることの恩恵について理解する
Avatar for yamatai12 yamatai1212
1
270
Kiro Powers 入門
Avatar for Kazuki Adachi k_adachi_01
0
130
スピンアウト講座04_ルーティン処理
Avatar for overflow ,Inc overflowinc
0
240
VLAモデル構築のための AIロボット向け模倣学習キット
Avatar for Ken Matsui kmatsuiugo
0
310
モジュラモノリス導入から4年間の総括：アーキテクチャと組織の相互作用について / Architecture and Organizational Interaction
Avatar for Satoshi Kawashima nazonohito51
3
1.2k
It’s “Time” to use Temporal
Avatar for Saji sajikix
3
240
中央集権型を脱却した話　分散型をやめて、連邦型にたどり着くまで
Avatar for SansanTech sansantech
PRO
1
170
Everything Claude Code を眺める
Avatar for Oikon oikon48
13
8.8k
エンジニアリングマネージャーの仕事
Avatar for YuheiNakasaka yuheinakasaka
0
120

Featured

See All Featured
The Language of Interfaces
Avatar for Des Traynor destraynor
162
26k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
From π to Pie charts
Avatar for Rasagy Sharma rasagy
0
150
Evolving SEO for Evolving Search Engines
Avatar for Ryan Jones ryanjones
0
160
Discover your Explorer Soul
Avatar for Emna emna__ayadi
2
1.1k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.5k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
275
41k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
37
7.2k
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
128
17k
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
320
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
260
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
333
22k

Transcript

  1. Product management in a startup Weston Triemstra @thermistor • [email protected]

  2. Product management?

  3. None
  4. None

  5. Steve Blank

  6. None
  7. None
  8. None

  9. Eric Ries

  10. None

  11. Lean Canvas

  12. None
  13. None
  14. None
  15. None

  16. Press release first Ian McAllister at Amazon

  17. None
  18. None

  19. Metrics don't matter

  20. Qualitative data matters

  21. Documents

  22. Documents Assumptions

  23. Documents Assumptions Prototypes

  24. Documents Assumptions Prototypes Excel Models

  25. Documents Assumptions Prototypes Excel Models Positioning

  26. Documents Assumptions Prototypes Excel Models Positioning Sales Bible

  27. Documents Assumptions Prototypes Excel Models Positioning Sales Bible Roadmap

  28. Practices

  29. Practices Get out of the office

  30. Practices Get out of the office Design led process

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None

  37. Google Venture's Design Sprints

  38. None

  39. Practices Get out of the office Design led process Cheat!

  40. Generate a roadmap ondemand

  41. Invision for shareable prototypes

  42. None

  43. Things that don't scale

  44. Mechanical Turk Wizard of Oz

  45. None

  46. Metrics don't matter

  47. None

  48. Metrics don't matter until you have customer/market fit that is

    ...
  49. None

  50. AARRR

  51. AARRR Pirate Metrics

  52. Acquisition: users come to the site from various channels Activation:

    users enjoy 1st visit: "happy" user experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior
  53. None
  54. None

  55. Thank you Weston Triemstra @thermistor • [email protected]