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Product Management in a Startup

Avatar for thermistor thermistor
February 28, 2015
Technology
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Product Management in a Startup

I gave this talk at Product Camp Vancouver in 2015.
Avatar for thermistor

thermistor

February 28, 2015
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Transcript

  1. Product management in a startup Weston Triemstra @thermistor • [email protected]

  2. Product management?

  3. None
  4. None

  5. Steve Blank

  6. None
  7. None
  8. None

  9. Eric Ries

  10. None

  11. Lean Canvas

  12. None
  13. None
  14. None
  15. None

  16. Press release first Ian McAllister at Amazon

  17. None
  18. None

  19. Metrics don't matter

  20. Qualitative data matters

  21. Documents

  22. Documents Assumptions

  23. Documents Assumptions Prototypes

  24. Documents Assumptions Prototypes Excel Models

  25. Documents Assumptions Prototypes Excel Models Positioning

  26. Documents Assumptions Prototypes Excel Models Positioning Sales Bible

  27. Documents Assumptions Prototypes Excel Models Positioning Sales Bible Roadmap

  28. Practices

  29. Practices Get out of the office

  30. Practices Get out of the office Design led process

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None

  37. Google Venture's Design Sprints

  38. None

  39. Practices Get out of the office Design led process Cheat!

  40. Generate a roadmap ondemand

  41. Invision for shareable prototypes

  42. None

  43. Things that don't scale

  44. Mechanical Turk Wizard of Oz

  45. None

  46. Metrics don't matter

  47. None

  48. Metrics don't matter until you have customer/market fit that is

    ...
  49. None

  50. AARRR

  51. AARRR Pirate Metrics

  52. Acquisition: users come to the site from various channels Activation:

    users enjoy 1st visit: "happy" user experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior
  53. None
  54. None

  55. Thank you Weston Triemstra @thermistor • [email protected]