Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product Management in a Startup

Avatar for thermistor thermistor
February 28, 2015
Technology
0
12

Product Management in a Startup

I gave this talk at Product Camp Vancouver in 2015.

Avatar for thermistor

thermistor

February 28, 2015
Tweet

More Decks by thermistor

See All by thermistor
Rails Cantrips
Avatar for thermistor thermistor
0
38

Other Decks in Technology

See All in Technology
Oracle Base Database Service 技術詳細
Avatar for oracle4engineer oracle4engineer
PRO
15
93k
Why Organizations Fail: ノーベル経済学賞「国家はなぜ衰退するのか」から考えるアジャイル組織論
Avatar for Yasunobu Kawaguchi kawaguti
PRO
1
100
日本の85%が使う公共SaaSは、どう育ったのか
Avatar for たけだ taketakekaho
1
230
茨城の思い出を振り返る ～CDKのセキュリティを添えて～ / 20260201 Mitsutoshi Matsuo
Avatar for SHIFT EVOLVE shift_evolve
PRO
1
340
AWS Network Firewall Proxyを触ってみた
Avatar for nagisa_53 nagisa53
1
240
Introduction to Sansan for Engineers / エンジニア向け会社紹介
Avatar for Sansan, Inc. sansan33
PRO
6
68k
Context Engineeringの取り組み
Avatar for nutslove nutslove
0
360
小さく始めるBCP ― 多プロダクト環境で始める最初の一歩
Avatar for kekke-n kekke_n
1
450
M&A 後の統合をどう進めるか ─ ナレッジワーク × Poetics が実践した組織とシステムの融合
Avatar for KNOWLEDGE WORK / 株式会社ナレッジワーク kworkdev
PRO
1
470
コミュニティが変えるキャリアの地平線：コロナ禍新卒入社のエンジニアがAWSコミュニティで見つけた成長の羅針盤
Avatar for Kento Suzuki kentosuzuki
0
120
Bill One 開発エンジニア 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
5
17k
All About Sansan – for New Global Engineers
Avatar for Sansan, Inc. sansan33
PRO
1
1.4k

Featured

See All Featured
HDC tutorial
Avatar for Michiel Stock michielstock
1
390
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
57
14k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1371
200k
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
66
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
22k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
190
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
55
12k
From Legacy to Launchpad: Building Startup-Ready Communities
Avatar for Dug Song dugsong
0
140
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
Avatar for Mine Cetinkaya-Rundel minecr
0
150
The SEO Collaboration Effect
Avatar for Kristina Bergwall kristinabergwall1
0
350
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
290
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
141
34k

Transcript

  1. Product management in a startup Weston Triemstra @thermistor • [email protected]

  2. Product management?

  3. None
  4. None

  5. Steve Blank

  6. None
  7. None
  8. None

  9. Eric Ries

  10. None

  11. Lean Canvas

  12. None
  13. None
  14. None
  15. None

  16. Press release first Ian McAllister at Amazon

  17. None
  18. None

  19. Metrics don't matter

  20. Qualitative data matters

  21. Documents

  22. Documents Assumptions

  23. Documents Assumptions Prototypes

  24. Documents Assumptions Prototypes Excel Models

  25. Documents Assumptions Prototypes Excel Models Positioning

  26. Documents Assumptions Prototypes Excel Models Positioning Sales Bible

  27. Documents Assumptions Prototypes Excel Models Positioning Sales Bible Roadmap

  28. Practices

  29. Practices Get out of the office

  30. Practices Get out of the office Design led process

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None

  37. Google Venture's Design Sprints

  38. None

  39. Practices Get out of the office Design led process Cheat!

  40. Generate a roadmap ondemand

  41. Invision for shareable prototypes

  42. None

  43. Things that don't scale

  44. Mechanical Turk Wizard of Oz

  45. None

  46. Metrics don't matter

  47. None

  48. Metrics don't matter until you have customer/market fit that is

    ...
  49. None

  50. AARRR

  51. AARRR Pirate Metrics

  52. Acquisition: users come to the site from various channels Activation:

    users enjoy 1st visit: "happy" user experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior
  53. None
  54. None

  55. Thank you Weston Triemstra @thermistor • [email protected]