Cybersecurity isn’t just a tech problem—it’s a people problem. Too many awareness programs are forgettable checkboxes.
This session shows you how to change that by applying proven marketing strategies to drive real behavior change. You’ll learn to:
- Craft targeted, emotionally resonant messages that stick
- Build a security brand that employees trust and remember
- Use analytics and segmentation to deliver the right message to the right person
Walk away ready to boost engagement and embed security into your culture.
Visit https://miketaylor.craft.me/secureworld25 for additional information and related resources.
Check out my book on more things worth stealing from marketers:
Think Like a Marketer, Train Like an L&D Pro
https://trainlikeamarketer.com
Send comments/questions to [email protected]
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