From Dull to Dynamic: Ignite Your Training with MarTech Magic

From Dull to Dynamic: Ignite Your Training with MarTech Magic

Tired of creating forgettable content, drowning in data, and struggling to personalize learning experiences? It's time to leverage the power of MarTech! In this session, we'll explore how L&D professionals can steal the best marketing tools and strategies to revolutionize their work. Discover a treasure trove of practical solutions, including:

* Email Marketing Platforms: Unleash the power of targeted, personalized email marketing platforms highlighting features specifically suited for L&D needs.

* Digital Content Tools: Ditch the static PDFs and PowerPoint presentations! We'll showcase engaging content creation tools that resonate with your learners.

* Must-Know Automation Tools: Let technology handle the heavy lifting! We'll delve into automation tools that can free up your time to focus on more valuable work.

Get ready to walk away with actionable insights, practical tool recommendations, and a newfound confidence to transform your L&D program into a dynamic powerhouse!

Learn more at https://gettalk.at/gcatd25

Take a deeper dive into more marketing tools, techniques and tactics that can improve your L&D practice in "Think Like a Marketer, Train Like an L&D Pro" at:
https://www.amazon.com/Think-Like-Marketer-Train-Pro/dp/1960231197

Transcript

1. trainlikeamarketer.com From Dull to Dynamic trainlikeamarketer.com Mike Taylor Ignite Your Training with MarTech Magic
2. Mike Taylor mike-taylor.org
3. gettalk.at/gcatd25
4. trainlikeamarketer.com Why Marketing?
5. How to get people's attention and help them think and act in new ways.
6. "You're Already a Marketer— You Just Don't Know It"
7. martechmap.com
9. Apps & Tools 15,000+
10. 02 03 04 01 Events & Workshops Beyond the Calendar Invite Digital Content Writing That Actually Gets Read Email Marketing Beyond the Announce ment Blast Marketing Automation Your New Training Assistant
11. Easy to use Free or Cheap Adds value 1 2 3 Criteria
12. Fasten your seatbelts!
13. trainlikeamarketer.com EVENTS & WORKSHOPS Beyond the Calendar Invite
15. Typical boring Zoom registration
16. Event landing pages Invitations Registration Tickets Communications and more
18. talkbook.co
19. Don't let your event end with the last slide. Offer a video, pdf, or anything your audience would find valuable.
20. Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer
21. Don't let your talk end with the last slide. Offer a video, pdf, or anything your audience would find valuable. Invite your audience to visit the web page with your offer Import collected contact info for an automated campaign, etc.
27. • EVENTS lu.ma & talkbook.co
28. trainlikeamarketer.com DIGITAL CONTENT That Actually Gets Read
29. Headline Helpers Helps craft compelling headlines for your content.
30. Headline Analyzer
31. https://headlines.sharethrough.com/
32. https://headlines.sharethrough.com/
33. https://headlines.sharethrough.com/
34. craft.do
38. Brand Kit Printing Analytics Integrations Ease of use Templates Design Assets Collaboration I'm in Canva every day
39. Mindstamp supercharges your videos with buttons, hotspots, questions, lead capture, branching, logic, and analytics.
40. Say Goodbye to Boring Video
42. Personalization
43. Branching
44. Drawings Multimedia Chapters Transcripts Buttons Hotspots Images Questions Enrich your videos with interactive elements Ending CTA Personalization Comments Conditional Logic Increase viewer engagement and retention by transforming passive viewers into active participants
45. Analytics
48. trainlikeamarketer.com EMAIL MARKETING Beyond The Announcement Blast
49. Email Marketing • Universal access • Quick & easy • Inexpensive
50. Design Create visually appealing emails with ease. Automation Automate emails to save time and increase efficiency Personalization Target specific learners and increase engagement. Analytics track & improve the performance of your emails Features
52. Scheduled Drip Adaptive Self-Running Automated Campaigns
57. Analytics
59. Contact Monkey • Internal/Corporate • Outlook/Gmail
60. trainlikeamarketer.com How might you use this?
61. trainlikeamarketer.com MARKETING AUTOMATION Your New L&D Assistant
62. Marketing Automation automate repetitive tasks and processes, enabling improved efficiency, and better outcomes
65. Plumbing for the internet
66. Automated Campaign Learning Content Performance Dashboard Registration Form Blended Program 40 US Cities / 1 year Coaching Webinars
68. trainlikeamarketer.com How might you use this?
69. www.trainlikeamarketer.com Whew! We made it! I think?
70. trainlikeamarketer.com What will you try first?
71. Think Like a Marketer trainlikeamarketer.com I have a discount code!
72. gettalk.at/gcatd25