air quality. • Car usage in city centers is being discouraged and has become impractical. • The bicycle industry is dependent on cheap labour production in Asia resulting in an inflexible and polluting supply chain with long and uncertain lead-times. • 41% of e-bike buyers experience a malfunction in the first 3 months after the sale*. THE PROBLEM *source: Study from ANWB (2021)
of city transport in more and more cities around the world. • The e-bike market is growing 26% YOY.* • Governments are supporting the adoption of e-bikes by subsidizing the purchase and investing in cycling infrastructure throughout Europe. • Average daily commute is 17km in Germany and less than 23km in the Netherlands and Belgium.* THE OPPORTUNITY *source: EU cycle logistics study, BBSR
e-bikes offer effortless rides and worry-free ownership with premium support, service and warranty. 01 MADE IN THE EU We developed the worlds first automated bicycle frame production process. 02 BUILT TO LAST We use high quality and durable components that require minimal maintenance. WE WANT TO BE THE LEADING E-BIKE BRAND IN TERMS OF SUSTAINABILITY, DURABILITY AND CUSTOMER SATISFACTION
reinvented the way a bicycle frame is made with the development of the worlds first automated bicycle frame production method. Our goal is to bring production closer to the market. With our innovative production process we are able to produce frames within 60 days in The Netherlands compared to standard frame lead-times of 180 to 240 days in Asia. Our process gives us more design freedom, a lower carbon footprint and more flexibility to scale. Instead of using round tubes, a Mokumono bicycle frame is made by pressing sheets of aluminium into shape and laser welding those formed sheets together.
HUNGARY Ryde Andra rims ITALY Brooks c15 saddle MOKUMONO TRADITIONAL BIKE BRANDS AVERAGE DISTANCE COMPONENTS TRAVELLED 02 BUILT TO LAST A local produced frame is just the starting point. We strive to source all of our components locally and thus limit our dependence on polluting transportation as much as possible. Next to the production location we choose high-quality parts that deliver in terms of performance, durability, reliability and have low maintenance requirements. QUALITY THROUGHOUT
intuitive assistance, high-quality components and a comfortable but sportive frame geometry make our bikes truly exceptional and perfectly equipped for daily commuting. With our premium after-sales support including a free first check-up, warranty repairs at home, fully-assembled and ready-to-ride delivery, we make buying and owning a Mokumono a worry-free experience.
294 134 2017 2018 2019 E-BIKE SALES IN TOP THREE EU MARKETS* Other 2,5% E-Cargo 4% E-City 28% E-Mountain 30% E-Touring 35,5% MARKET SIZE • 3 million e-bikes sold in the EU in 2019 • Est. EU sales of 30 million units per year in 2030 • Est. TAM of € 60bn in 2030 E-BIKE MARKET SEGMENTATION GERMANY 2019** *source: EU cycle logistics study, BBSR **CONOBI (2020)
STRONG BRANDING COMPETITIVE PRICE NO DEALER MARGIN LACKING QUALITY LACKING AFTER- SALES SUPPORT HIGH QUALITY REGULAR MAINTENANCE BY DEALERS PRICING CONSERVATIVE DESIGN WE WANT TO BRING TRUSTWORTHY QUALITY AND SUPPORT TO THE D2C MARKET SPACE + + - - + + SMART FEATURES +
compared to 2020 forecasted revenue for 2021 on track to sell 150 e-bikes in 2021 gross margin €299 customer acquisition cost* *realized through August
Lightweight, aluminium frame made in the Netherlands 60km of range Semi-integrated rear carriers Unstoppable belt drive 65% made in the EU 40+ frame colours €2990 starting price
Mokumono app is an effective display that unlocks the full potential of our bikes. The app will be updated through time with new features. It correctly allows you to track your bike with the GPS-tracker, run an error diagnostic and contact our support if any thing goes wrong. New features planned: • Route planning • Order tracking • Support FAQ • Maintenance videos
a direct-to-consumer approach where we can control our the sales process and have direct contact with our customers. Potential customer are targeted trough our online marketing funnel and through our PR efforts. Half of our customers order the bike directly through our website, the other halve book a test ride first.
OF SALES THROUGH TEST RIDE 1 2 3 LOCATIONS TODAY Mokumono showroom Bicycle dealers in the Netherlands Listnride locations in Germany Locations to be added in ‘22
on- and offline paid marketing 2.INCREASE TEST RIDE LOCATIONS • work with Listnride in DE and FR and dealers in BE, DK • open brand stores in Amsterdam and Berlin • attend and hold test ride events 3.PRODUCT DEVELOPMENT • new models aimed new target audiences • add new features to existing products GROWTH PLAN 125 (4) 394 (-65) 1.861 (-91) 182 2020 2021 2022 2023 2023 5.932 (591) 11.864 (1.955) REVENUE (EBITDA) x €1.000 realized through July 2021 forecast THREE PILLARS
POLDER TOUR (Q3 2022) The lightweight, premium urban e-bike. Brand builder with niche target market Sustainable, durable, and versatile urban e-bike Sustainable, durable, and versatile tour and trekking e-bike TARGET AUDIENCE Commuters, primarily men aged 40–60 yrs Commuters, men and women aged 30–60 yrs Tour and trekking cyclists, men and women aged 30–80 yrs BATTERY 250Wh integrated 340Wh removable 510Wh removable GEARS 1 1 6 or 9 PRICE from €2990 from €2790 from €3490 MARGIN 30-33% 42-48% 42-48% EU MADE PARTS 65% 90% 90% NEW INTRODUCTIONS PLANNED
Academy in Eindhoven. TOM SCHILLER FOUNDER — CEO Tom mastered in Environment and Resource Management at the VU. AWARD-WINNING TEAM ADVISORY BOARD Steven Uitenthuis (ex-CEO Swapfiets) Gerard Veldt (Veno B.V.) Thijs Plug (EU GM Futurefactor) KEY TEAM MEMBERS Alex Langan - Lead mechanic (ex-VanMoof) Jack Summers - Designer (ex-VanMoof)
% No . bikes sold 150 800 2400 4800 9600 Revenue 394.625 100% 1.861.926 100% 5.923.231 100% 11.864.463 100% 23.728.926 100% COGS -287.576 -73% -1.010.841 -53% -2.959.281 -50% -5.797.948 -49% -11.354.102 -48% Margin 107.049 27% 851.085 46% 2.963.950 50% 6.066.515 51% 12.374.824 52% Fixed cost -172.380 -44% -942.609 -54% -2.381.135 -40% -4.110.969 -35% -6.934.639 -29% EBITDA -65.331 -17% -91.524 -5% 582.815 9% 1.955.546 16% 5.440.185 23% MULTIPLE GROWTH DRIVERS 1. Market growth: e-bike market show high growth rates and is expected to grow to €24B+ by 2025 2. New model launches: the Polder in April 2022 follow by further continued launches 3. Geographical expansion: we focused mostly on NL until now and will expand to DE, BE, FR, DK next
to execute our growth plan. The total investment sum will be used towards product development, international expansion, to increase brand recognition and, the development of our team and operations. We’re looking for investors that share our believe in the added value of local production and the need for sustainable transportation. Raising €500k €200k Rabobank Loan €300k investment round
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