Content Strategy for Drupal.org

Drupal.org - the home of the Drupal community - is one of the oldest and largest Drupal websites in the world. Developing content strategy for a website with over 1.2 million items of content is not an easy task.

Find out about our process and outcomes.

Presented at DrupalCon Barcelona 2015.

Transcript

2. Content Strategy for Drupal.org tvn https://events.drupal.org/barcelona2015/sessions/content-strategy-drupalorg
3. 2006 2002 2010 Drupal.org Evolution
4. We need chaaaaange!
5. 17 active content types 1.2 million pieces of content 29,000 projects (modules, themes, distros) 800,000 issues 330,000 forum topics
8. 1.2 million pieces of content 800,000 issues 29,000 projects
9. User Research Drupal Association Staff Community Volunteers Whitney Hess
10. https://www.drupal.org/personas
11. Content strategy plans for the creation, publication, and governance of useful, usable content.
12. How content types are being used currently?
13. Communication Community Education Software Documentation Evaluation & Promotion User Profile Organization Packaging whitelist entry API docs Case study Job Job seeker profile Page Information Page Basic Page (sub-sites) Conference Book listing User Group Translation group Discussion Event Wiki Branded Company Page Poll Wiki page Story Page News BoF session Schedule item Session Sponsor Webform News (sub-sites) Poll Support Search & Discovery Project management Commercial Ecosystem Project Issue Commit Change record Release Book page Forum Forum Issue User Group Book page Book page Book page Book page Forum User Group Book page User Group Forum Issue User Group Book page Mapping content types to user tasks
14. Communication Community Education Software Documentation Evaluation & Promotion User Profile Organization Packaging whitelist entry API docs Case study Job Job seeker profile Page Information Page Basic Page (sub-sites) Conference Book listing User Group Translation group Discussion Event Wiki Branded Company Page Poll Wiki page Story Page News BoF session Schedule item Session Sponsor Webform News (sub-sites) Poll Support Search & Discovery Project management Commercial Ecosystem Project Issue Commit Change record Release Book page Forum Forum Issue User Group Book page Book page Book page Book page Forum User Group Book page User Group Forum Issue User Group Book page Mapping content types to user tasks
15. Communication Community Education Software Documentation Evaluation & Promotion User Profile Organization Packaging whitelist entry API docs Case study Job Job seeker profile Page Information Page Basic Page (sub-sites) Conference Book listing User Group Translation group Discussion Event Wiki Branded Company Page Poll Wiki page Story Page News BoF session Schedule item Session Sponsor Webform News (sub-sites) Poll Support Search & Discovery Project management Commercial Ecosystem Project Issue Commit Change record Release Book page Forum Forum Issue User Group Book page Book page Book page Book page Forum User Group Book page User Group Forum Issue User Group Book page Mapping content types to user tasks
16. Communication Community Education Software Documentation Evaluation & Promotion User Profile Organization Packaging whitelist entry API docs Case study Job Job seeker profile Page Information Page Basic Page (sub-sites) Conference Book listing User Group Translation group Discussion Event Wiki Branded Company Page Poll Wiki page Story Page News BoF session Schedule item Session Sponsor Webform News (sub-sites) Poll Support Search & Discovery Project management Commercial Ecosystem Project Issue Commit Change record Release Book page Forum Forum Issue User Group Book page Book page Book page Book page Forum User Group Book page User Group Forum Issue User Group Book page Mapping content types to user tasks
17. ‘Book’ pages are used for ‘Book’ pages General documentation Project-specific documentation Information Pages about Drupal and Drupal.org Tutorials Community instructions Marketing content Understanding Drupal Site Building Guide Installation Guide Structure Guide Administration & Security Guide Mobile Guide Multilingual Guide Drupal CMS Benefits Marketing content from About Drupal book Clear step-by-step how to guides. Currently in ‘Tutorials and site recipes’ book. About Drupal Drupal.org Style Guide Drupal.org Guides Drupal.org Initiatives Archive Getting Involved Guide Documentation how to use specific modules, currently in various books Develop for Drupal Theming Guide Reference Archive
18. Forum pages are used for Forums Support Security Advisory Support Services: Hosting support ‘Official’ News & Announcements Community Posts & Announcements General - News & Announcements General - Community Spotlight Newsletters - Security Advisories General - News & Announcements Case Studies General - Show off your Drupal site Events General - Events Group discussions Drupal Services General - General discussion Services - Paid Drupal Services These use cases can be met by another existing content type or area of the site
19. User groups are used for User Groups Announcements Project based groups Interest Groups Working Groups / Initiatives Local User Groups Announcement-only groups (e.g. Core, Governance) Groups used to organize work around contrib projects and distributions (e.g. Rules, Panopoly) Groups for official and non-official community initiatives (e.g. WSCII, Mobile, Multilingual). Groups around software and non-software interests, and general discussions (e.g. Usability, Behat, DevOps, Women in Drupal) Regional user groups, for a city, area, country, etc. (e.g. Portland DUG, Italy, Spain)
20. some use cases no content types Current Scenarios single content type multiple use cases single use case multiple content types
21. 100s of Content Types? User Profile Organization Community Instructions Question Packaging whitelist entry Post News Security Advisory API Change record Initiative Technical case study Job Job seeker profile Tutorial Topic pages Documentation Marketing case study Training Event Session Webcast Event Page Blog Conference Book listing Local User Group Translation group Interest User Group Branded Company Page Poll Story BoF Schedule item Sponsor Webform Product display News Community Event Drupal Weekly Drupal Planet Release Commit Proj-specific docs Project Issue Wiki Answer Announcement
22. How is content organized and structured?
23. Content on the site is largely organized by content type and not by persona or user task 1
24. “Today I want to read a book page on Drupal. org. Let me see what’s there.” – NO ONE, EVER
25. A piece of content is generally only displayed in one section of the site 2
26. 3 Content is structured via ‘book’ hierarchy and custom-coded menus
27. Yep!
28. 4 Either everyone or group of people can modify all content of specific type
29. Sooo?
30. Separate content from structure
31. Separate content from structure Structure content around user tasks
32. Separate content from structure
33. Taxonomy Term Page Projects (code) Entity types Helper CTs User Profile New CTs Packaging whitelist entry whitelist for packaging script Existing CTs with changes Existing CTs, no changes Post dynamic discussion News official announcement Security Advisory from security team Documentation software documentation (currently: book page) Initiative for managing large initiatives Case study example of Drupal site (currently: case study) Topic pages particular type of taxonomy term pages Video session or webcast recording Group content types Page static information (currently: page) Book an actual book (currently: book listing) User Group local or interest group Section top level section of the site Event event announcement and sign up Drupal Weekly newsletter archive Drupal Planet automatically aggregated from Planet feeds Issue software bug or feature request Change record record of a software change Question / Answer support content Organization (current: organization page) Module Project Theme Project Distribution Project Theme Engine Project Core Project Drupalorg Project Release used to publish code Basic content types Commit Drupal.org Content Model
34. Projects as Groups Issue Commit Release Post Documentation Change record Project Event
35. Organizations as Groups Case study Video Post Page Organization
36. Initiatives as Groups Event Video Post Page Initiative Projects Issues
37. Structure content around user tasks
38. Drupal.org Sections Why Drupal Learn Develop with Drupal Documentation Infrastructure Drupal Association Community News & Events Contribute Website Security Support Governance
39. Technical marketing materials High quality case studies About Drupal, history, features Why Drupal Section
40. Local and Interest User Groups Community Showcase Users and Organizations Community Section
41. How to get started Initiatives Ways to contribute Contribute Section
42. Building Sections as Groups • Various types of content created inside a Section. • Maintainers and editors for a Section. • Notifications on content changes within a Section. • Content added to multiple Sections when needed.
43. What we've done so far
44. Site Map
45. User Stories
46. Preparing the plumbing • Defined minimal set of modules needed. • Built integration server for testing. • Performance testing of the modules. • Deployed initial set on Drupal.org
47. Bulding 'Why Drupal'
48. Building 'Documentation' Section
49. How you can help Friday sprints Documentation Audit Starting at 11:00 Room 114 https://events.drupal.org/barcelona2015/friday-general-sprint
50. Thanks to... • Drupal.org Content Working Group Members: ◦ George DeMet ◦ Jeff Eaton ◦ Roy Scholten • MarComm Team: ◦ Bradley Fields ◦ Phillip Bulebar ◦ Leigh Carver ◦ Lizz Trudeau • Forum One: Courtney, Michaela, Kristina • DSWG, DocsWG, other WGs, staff & community members
51. Links Personas • https://www.drupal.org/personas Overview of the issues listed below Findings • [META] Define major areas of user activity / tasks on Drupal.org • [META] Analyzing Drupal.org content types • [META] Analyzing current state of Drupal.org content and IA Recommendations • [META] Content Model for Drupal.org • [META] Structure Drupal.org content around areas of user activity
52. Tatiana Ugriumova tatiana@association.drupal.org drupal.org/u/tvn @tvnweb Thank You! EVALUATE THIS SESSION - https://events.drupal.org/losangeles2015/sessions/content-strategy-drupalorg
53. Backup Slides
54. Improve quality and findability of relevant content so that users can efficiently move through proficiency levels. Reframe Drupal.org around all user roles and proficiencies so that all audiences are addressed. Improve user engagement within the Drupal.org community so that members form deeper relationships and become Drupal promoters and contributors. Develop content governance for Drupal.org to improve the overall quality of content. Our Content Strategy Objectives
55. Governance Methodology