Christopher Ellis - How to create advocacy through storytelling

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
www captionslive com au | captionslive outlook com |
UX A a a
D R a c 2022
F da , 18 Ma c 2022
Ca i ed b : Ca el D e & Ti a Fall

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CHRISTOPHER ELLIS: Ye .
STEVE BATY: All g d. O e .
CHRISTOPHER ELLIS: S ha k e e e f ha i g e. S igh j
j i a d ge a ed. S I g e he he e f alk i eall ab
h c ea e ad cac h gh elli g. S j a li le i d c i .
M a e' Ch i , I' a lead d c de ig e a F e F ie dl . A li le
backg d , a de ig a d i a i di ba ed f S d e
a d ai f c i a e i h ga i a i ac fi a ce,
G e e a d e al heal h eall c ea e ai able cha ge i he
e e da d c a d e ice ha e all e a d e hi g ha ge
e eall e ci ed he ki g i h ea i be able e e i e
i h g ea idea a d b ildi g hi g ha eall c ea e ha eal cha ge i
e le' li e a d I g e e he ea I' e ee e g ea idea ha
d ' g ahead a d i ' ece a il beca e he a e g ea idea ,
i i beca e he i l j fall deaf a ea . The a e challe ged
bef e he ' e had a cha ce ge ff he g d a d e e a
e e i e i g f a d ba icall lea f . I hi k he i f da
i eall ha e eed e ad ca e f g ea idea ha e eed
challe ge . M i e a F e F ie dl ha e bee ha k a
la ge b ead h f jec hi g like a f a bed , c achi g
ea h be e c llab a e a d de ig i g e- - e fi a cial
ellbei g e ice . I g e i hi ha I ha e had he i
e e a a le el b h a j a i di id al a d al a a f a
ea da ' eall ab ha i g e f he i igh f ha I f d
k a d ha I f d d e ' .
A d ha eall b i g e i i f da hich i eall
ab h ca ha e a d h e l e elli g. I a

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ee elli g e l e f i l ha i g he a die ce ee a d hea
fac a d idea , hich icall ge challe ged, aki g he a die ce
a lace he e he de a d a d c ec i h hei idea . Thi lead
he bec e ad ca e f he k a d eall hel d i e i f a d.
S I hi k he fi e i e e e' i d i h i i ha d
c ea e ad ca e, h ha e e all faced h e challe ge a d I hi k a
h a e ha e hi hi g called a h defa l . S if a k a a ge
f di ec i like he ai a i he hi alk a ed
a hi af e i i c i j belie e he a e elli g he
h. I i h a cie f c i , i i h e a e ai ed i e ac
i h each he . If e e e a ed ha e e e a i g
decei e e e e el e hi g ld ge d e. B i h belie i g e
idea hi j i ' he ca e. S e a e b il ac all be ce ic e
a e b il I g e ke h le i idea , i he , eall e e ha
e e hi g ha bee c ide ed a d, k , ake b a d bef e
ag eei g a d hi i e eciall he ca e i la ge ga i a i he e e
i e ha e bee a d f e i e e e ea k
i i i i c be ce ical. We ha e ha a ach f k
e e ha e ied hi bef e b k i a l i
ill e i e e e cha ge, a be like hei a i i , hei j b
h he e ce jec . The a e le icall challe ge idea fall
i he e i b cke a i g i h bei g c edible. S a e he
igh e be ha i g hi idea a d he ble . I ha he igh
ble , d de a d i e gh. A d he i i , ha '
idea. Like, ha i he hi g a e i g ge e c ec i h.
A d belie abili , I d ' eall belie e i e e h gh ha e a
b ch f fac a d fig e he e. A d ac icali , ca e ac all
d ha a e i g? A d he bei g a d a i a i al, i i
a i a i al e gh f e ca e ab i a d ad ca e f i a d ick

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eck f i ?
Y k e eed ackle each f he e i a e a e elli g
b e eed ackle he i igh de a d i he igh a .
S hi i he elli g a c ha e a ake e e a d he
de he e i eall ' . Thi eall e able e le he b ea hi g ace
be able belie e hi g a he g a d l l ick ff all f h e
i a d lea e ha high b eali ic e. We a e g i g
a ff i h h e' e c edible a a f da i , eall e he e f
he e f he . Ne e ill ha e he ble ace hich i
i i -led ha e a e all ki g a d. The ill be backed b
h a h hi i he igh di ec i . We ill he f a e
i i a e hi g ac ical a d dige ible a d i he eal f eali .
H ca e ac all a ackli g hi a a ga i a i a d he la l
e e d ha a i a i al e ie i al ge he . Wha I ill d i
dee di e each f h e i a d g ab h e icall g ab
elli g each a f ha .
The fi hi g eed d i e e i c edible. Bef e
ha i g a hi g I hi k ha ha eed d i be h e a d
f . Y k , he e a e e idea . E e idea ha bee ha ed
b e i c e e ea ch. Thi i e eciall i a he
deali g i h la ge ga i a i he e he ea i di id al a
ha e bee ki g he a e ble f i e a l g i e. S i i
i a b i g he al g he j e , b i g he i he f ld, lea
hei e e ie ce a d eall a d he h lde f gia i ha
ca e. A ac icall ha hi l k like i e j e a i le lide a
he begi i g f a f deck a i e e a e ha i g a i h
a f clie . Thi i a e a le f h e ba icall a a e
hi g ff. We f a e hi he he i ' he ab l e begi i g f he
jec , j kicki g ff, a he fi al De . Wha e a e d i g he e i

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j h ca i g h e ha e le e aged a hi ki g a ell a ha i g a
cci c a f h e gaged h gh he e i e ce , ha e ea ch
e ha e d e e ce e a a d i i a flag f ha a e bei g h e
a d a e a di g he h lde f gia a d a e i g
ei e he heel.
The e e i eall eed clea l defi e he ble ace.
S i h el i g he ble ace i i i ible f e e e
ag ee a l i . S b ag eei g he ble a e ac all able
ha e e ible c e a i ha ca ac all l e ha ble
he i e c a l ha e he e i g g al ha e e e i
i g k a d . If de a di g f he ble i diffe e
de a di g, i i diffe e like Ba f acc i g, h ca
e ibl alig i h a i gle l i ha l e like fi e diffe e
be ieged ble a d he e ble a e ' e i e f he
begi i g. The e l e a e lea e. We a e al a efi i g he
ble a e e a d c a l ha i g i h gh he ce ,
aki g e ha e le ca ac all c ec i h i a d he la g age i
c ec a d ha e e e ki d f alig ha ha i .
S le ' c e ha i a g d ble h he f a e e. A
g d ble eed be he ca e. Y eall eed e l e a d
fi d he de l i g ble a e i g l e. The e a le I a
g i g gi e he e i e e c af ed f a e i ba ki g jec . The
ble i e a e able ee ba ic eed d e a f ag e ed
c e e e ie ce. I i i e a a decla a i e a e e b
i i g i hi a a e f ci g he a die ce ei he ag ee di ag ee
i h i , ca ' i he fe ce he i e i hi a . The e
la e he . Y eall eed highligh he f he
ble he ha ? S he i e e i g hi g ab i
he e i all l i le f he a d he icall fall f he

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c e ' e ec i e a d he b i e ' e ec i e. I hi k i i eall
i a ha la back b h. S f he f he
c e i ha c e al a ha e a f c a ch he
a l i g f d c , e ha e hei efe e ce a d hei de ail
i h he ea a d he i ac he b i e he e i he b i e i
f e e l gge i g he g d c d e ha i g he f ll
ic e f he c e . B d i g hi ca h h b b dge
l i g hi e de l i g ble ca be efi b h he c e
a d he b i e .
The e e i ha e ha e i i f he f e a e
he e a e g i g a d . S he e e i g idea i i
le hel he a die ce ake deci i j ide he i h e
i . O e f he bigge ble I ha e ee i e e e a i
i h e i e al ea i he ea d i g he k ac i a ial
ab ha d e i h ha i f a i . I i i l e. B
bei g a a f he de ig e ea ch ce ac all did ie all f
hi , had all f hi i f a i a ed h gh , a e, i fac ,
c ea i g i i ha e i i he ble ace a d he
l i l e i eall c ea e ad ca e eed ha e
i i a d j he fac . Thi i beca e i i ac all eall
da ge a e ha j b e e i g ha i a ial ie ha
he ' e g i g c e he a e c cl i a did. Thi i ' a
f la a d b i i g i d a d ha i g i a e b h i i i g
c i i e b e i a l ha alig e .
O e a ha e he ea ' i i he e h ld g i
i e d a clea i i a e e . S i i a e e h ld eall
clea l de c ibe he f e a e de ig i g f b al de c ibe ha
e e e ge he he a i e b h f he c e a d he
b i e ' e ec i e. B c ea i g a i i a e e ea l i he

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ce , I' alki g fi eek he jec , i eall hel akeh lde
eall c ec i h ha f e ake a d i a id ha big e eal a he
e d a d agai he e ca e l e e i e. I hi k i i j i a
i d ea l a d e l e i e i e a he ha ha e hi a-dah
e a he e d a d he ha e e le ha e eall bad i alig e
i h he e a e ac all i g g .
S hi i a e a le f a i i a e e ha e did j f a
ed ca i ide . S ha e e e ki g a d , I g e he i i
a a e e ie ce ha de e l e, c a e a d ch e
he igh c e f he . A d he c e ha e ge , ha d e
ac all ge he e deli e hi i i i de ill be able
c fide l elec c e ba ed hei i e e , efe e ce a d
i abili . S b b eaki g i d hi a i eall hel la a flag
he e a e i g ge . Y c ea e a i a i he e b i i g i
hi a , ha i ac all ha e a e i g deli e a d if he d '
ag ee i h i , i i a g d a f flaggi g f bef e i g f he
i he jec . A d ha i g a i i a e e i g ea b a he
hi g c ide i ha e bee li i g a d b ea hi g hi , hi ble
ace, f a e , e l g i e, l ge ha a e el e ill be
ha i g hi eek i i e all i a h h i fi i hi he
la ge ic e a d hi ca be i ela i he ea f k g i g
, he i i ie i hi he b i e . The e hi g eed d i
c ec fac i h h a ie . S f e hi g be like
belie able, like i ha be e. Tha ' like a gi e , b i ' he l
hi g ha ' eeded. S eed ake fac a d fig e a d
a ach he a h a a d ake he h a he he f he
a a i e. If a a die ce belie e , eed ake
ie ela able, eed ake he h a . S j a ick
e a le f hi i - hi i a e ha a efe e ced he e e e

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d i g e fi a cial ellbei g k. I a ed a l i h he clie '
i e al c ica i . I fel like he e i ed i e e ec d
ee i g he a i ic ha a la ed back i e f e e l a e i
h ee A alia h eh ld ld be able fi d $500 i a
e e ge c . Y k , ha ' i e a e f l a i ic b he ble
i h a a i ic, a e h e f l i i e he fi i e
hea i , i i g i g be h cki g, i i g i g ake i i
chai b b he 85 h i e hea i , i d e a bec e d ll a d i
d e l e i edge a d ha ca ac all d i c ba ha i h eal
h a ie f e ea ch. Thi i e e f e i g ha e
had f he e ac a e jec hi i a eac i a ce a i he e
he had b dge f $50 le a eek a d J el i ha ce a i aid,
"Well, I g e I ld ' b ea ha eek." Tha ade e e e
he jec i a d ake ice. We all had ha de l i g a i
ha f c e a be Ne fli ld be he fi hi g g e he
l i e he ld i g Ube Ea ca ch Ube k b
e c ide ed ha he e f f d he ld be cha i g ld
be i ac ed. I i eall i a la back ha hi k ill hel
he a die ce c ec i h he h a e e ie ce a d ha ha e
b e ed i e i g.
S he e hi g eed d i b eak d idea i i
ac ical.
S hi - a ha e hi big idea, ' e g hi i i ,
k he e i eed g , i i g d b eaki g a d ill lead e ic
cha ge a d l e i e f b h he c e a d he b i e . The
i i ial eac i f e le i ha i e i e i ' g ea , like, e le a e
g i g f eak . The e i g i g be he i a i , he ill be i k
a e e a d i ill kick i e eciall f he ea ha a e e i ed
deli e hi k. The l i ha lead ha eal cha ge a e

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icall ee a big. S ha ca d ac all c ba hi i
b eak d all he k i i eable ch k a d e e a f ee h i
ad a he ha . Thi i he ha ed la f he ga i a i
de a e h - ha e a e d i g da ladde ha a egic
i i . I i g ea alig ide g f akeh lde , e eciall h e
i h c e i g i i ie . The fi h i i eall ab la i g h e
f da i d a d d i g he ab l e i i ge e hi g
he d a d e li e he ld. Shif i g he hi d h i ha i he e
he g al i , he f e a e e c ea ed. The ec d h i i he b idge
ge he e. S i h e hi g li e i he ld e ca f c b ildi g
h e ke f da i e i ed e ca ac all deli e ha i i .
Y k , a a a efac hi i l i ' e gh j a c ea i g il a d
he ha d e , eed c ea e c fide ce i i b h gh he
e i e ce b ildi g hi i h he ea a d he leade ha a e
ac all e i ed deli e i . B i g he a a , b i g he i he
j e , ge he hel i i i e he k a d hi i h ge
e e e f leade hi he ea he g d eall belie e
a d ad ca e f he k i g f a d beca e he ca ee a clea
a h ge he e.
The e hi g eed e e i ha e e a i i
dige ible a d hi i ' j ied e P i ke e
e hi g like hi . E e if ha e e e hi g ck he all a d
a e d i g a alk he all e e a i ce a i , hi ill h ld e.
S he fi hi g i j ha e e idea e lide a d h ld
d hi f ea . Y k , e i f ce a i he
i le a ha i he i I' i g ge he a die ce
de a d a d he he ea i , k , h hi i eall
i a i i hel ha a d he ea be cci c i
e agi g a d eall f ce d c d ja g a d a e ac l

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ha ea e lide i h a f i e e a i .
I g e ha lead i he e i hich i ha i i eall
i a eak like a h a a d a id ha i d ja g . I ha e
bee g il f hi a ch a a e el e, i g de ig a d e ea ch
b d , i eall - hi ki g ha i b i g e e e a i a d
a bi f like g a i a a d, "Of c e he ill li e beca e I ed
he e d " I f d he c le e i i . I f d he i lif i g
la g age i e able e e le c ib e ha idea a he ha
h i g a a j d e a l k f de a di g. Y ca c ea e a e
i cl i e e i e f e e e c ib e he idea a d j b
i lif i g d he la g age a d I hi k ha i e hi g e ca ag ee
i a g d hi g.
A he hi g ha ca ake eall ac ical i j e
diag a b i g diag a e lai c ce , a e j e abli g
he a die ce h a ha e a e i al lea i g le f ll I
g e ea ie h gh he ce . S he e i a e a le f a diag a
f a de ig i ci le e did i ela i g al e i g a d bef e I
a ed d i g he i e f e e l he hi g ab diag a i I ed
h a a f d i g he , I h gh he had be e l de ailed,
e l cie ific a d e l li hed b he eall d ' . All he eed
d i i l c ica e he de l i g c ce a e i g ge
he a die ce de a d. I hi i le diag a ca ee h he
c e ca ' i ali e hei g al beca e he a e f c ed da '
ie b he c l a i hi ce a i ha he abili hel i ali e
h e g al beca e he a e cl ded b h e a e ie beca e
he a e he a e e . Pe le ill di e hei lea i g le f
efe e ce if ha e a e f l diag a e lai i , i ill hel
e e e f ll al g he e eciall he i al lea e . The he
hi g ha c ea i g diag a i i hel e e e eal he c ce i

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e hi g ha ca be a diag a . I ca ' be l i-face ed. I j ha
a e hi g a a i e.
La l eed ake i a i a i al. S i i i a e d
a a i a i al e. Lea e he i h ha idea f ha he cha ge i e
ca ake b i g f a d i h hi idea, e e if i i j e
f a d a li le bi a d a e e i e i g i h i . Ge he e ci ed
ab . Tha d ' g i h he ea i . Be b ld a d fig e h
e ill deli e ha i i , d he ha d k a d b i g he ea i
a d ac all fig e h ca c ea e a clea a h a d deli e i g
i . I ha e bee alki g f like 15 i e ab elli g.
I' eall e ci ed ee h e e e ake hi f a d a d e able
he belie e i h idea beca e he e i e ea
c e i h a g ea idea a e ac all able ge i ff he g d
a d a e e i e i g i h h e e idea beca e ha i ki d f ha
he ld eed igh . We d ' eed ea ga i a i j g i g
d i ci cle , e d ' eed de ig e a d e ea che i elled
a a c i g i h i a i e idea ha e e ha e , e eall eed
ha cha ge . Tha k e e e f i e. I g e e babl
ha e a bi f i e f Q&A .
STEVE BATY: Ye , e d . We e e ha e a e i . Da iel' ed a
e i j kick ff, "I he ai ha e a i gle ble
a e e i i ka ha e l i le?"
CHRISTOPHER ELLIS: I hi k i i ka ha e l i le. I hi k he
ble - I ld babl j li i a d a ha i he be 1
ble a e i g l e a d a be e ha a a i
h ha he e a e he ble i hi ace b ge e e e
alig ha i he e i g e l e igh beca e agai if

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e e e hi k ha e a e l i g fi e ble he he ill e ec
fi e diffe e l i f i e e.
STEVE BATY: Ra he ha diffe e a f alki g ab he a e
ble .
CHRISTOPHER ELLIS: I hi k ha i eall i a a ell. S e i e
he e le f a e a diffe e ble a e e he a e ki d f
alki g ab he a e hi g b I hi k ha i h i i i a
ha e hi a a i e i h e le a a e g i g ca ha e ha
c e a i a d g , "I ha ac all he a e hi g?"
STEVE BATY: I i , like he ie ha a e alki g ab , like a e
he a a h i i e, d he cha ge e i e? Ca he ?
CHRISTOPHER ELLIS: I hi k he a e he e e e a i f he k
ha he ea ' d i g he defi i el e l e e i e. Like he
c e a d he a a i e h ld a he a e f , I g e , he
e gage e af e he e gage e b h e ie d e l e. Like
ha i i a e e e e if e ead i , i e i eek e i he a e
he e deli e i eek 10 f e a le. S I hi k ha he d ac all
e l e e i e a d ha ' eall i a .
STEVE BATY: I hi k e f he eal i ie f de ig e ea ch,
a d I hi k e f he eal i ie f b h he i igh e c ea e
a d he ie ha e ell i ha he ca bec e iche e i e. I
d ' hi k e' e i e he e e i e f ha i g g d e h d a d
g d ech eek b ildi g ha iche ie f a c e a
a ici a a e e i e b I hi k if e g g d ie he

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h e ie ca b ild a d e l e.
CHRISTOPHER ELLIS: Ye , ab l el . I hi k ha - I hi k i ' like a
bala ce. Y d ' a ge i a i a i he e a e d i g a
di c e e e i e alk ab he a e ble a e alki g
ab e hi g ha ha ' bee l ed bef e. I hi k a be i i he ,
"Wh ha ' a hi g bee d e ab ha ?" I hi k i i i a
ha ca ha e hi ackaged i a a ha a e ca eall eak
i a d he ca ge i a age he e, k , e le a e
e e i g behalf i a a . Like he be ca e f he he
clie i ac all e e i g back he fi al de i h he e f
hei akeh lde a d he a e ecalli g i e he ca e e i g a d
a e elli g h e h a ie a d he a e hi g ha eall ick i h
e le a e he eall ei d ie I hea i e i g hei eac i .
Tha i ha ick i h e le, he a i ic .
STEVE BATY: Ye , I k CEO f a h i ali b i e ha I eall like
a d I like ki g i h hi , b he g e a d i i hi l ca i a
eg la ba i a d he ill i d a d i d ce hi elf e le a d fi
ab he , like, j , k - he d e i i a diffe e l ca i a
lea a fe i e a eek he e he ill j g a d i d . B he a e
he ie , he a e he e le ha he alk ab he he alk ab
ei he h he d ha he d h he d i i he a ha he d
i hi idea f e hi g i he f e, i i al a eeded b a idea
ha ca e f a c e a i hich i eall - a d i ca ie ch a
eigh f a he ici i h i .
CHRISTOPHER ELLIS: Yeah, ab l el . I hi k i j - i d e a eall
g d j b f c i g h gh b ll hi he i c e if he e i a

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a ic la di ec i e he e i a a i ha hi a ic la fea e
d c ill l e ha ble a d i d e ' a e h l g
e e' bee ki g i h i i he ea b a a ake i
eal, i i f f e le a d ge h e eal eac i ha ill a el
fa ha i did ' k a d hi a ac all ha a aid.
STEVE BATY: I i g ea he ee h e ie aga e h gh
he ga i a i a d each be d he jec ea a d be d he
e ea ch ea a d ge i he a f he ga i a i . S i i a
eall g d ig . Tha k ch. Tha ' bee a g ea i igh i
elli g. Tha k .
CHRISTOPHER ELLIS: N ie , ha k , e e e.
STEVE BATY: O e alk i S a , h i aki g . He i j i i g
f E e i he ea l i g. I hi k i i a li le af e 5a , he i
ge i g ea l alk . He i g i g be alki g ab elli g
a a a egic l f g idi g i d ial e ea ch. G d i g, ha k
. I did ' hea ha .
STAS KRUPENIA: Ye , I a i h . Calli g f S ckh l . G d
i g.
STEVE BATY: Tha k f ge i g ea l a d f j i i g da .
STAS KRUPENIA: Y ' e elc e, ice be he e.
STEVE BATY: We a e ead he a e ead . W de f l, I ca ee
ha . I ill ha d e . Tha k .

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Christopher Ellis - How to create advocacy through storytelling

Christopher Ellis - How to create advocacy through storytelling

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Christopher Ellis - How to create advocacy through storytelling

Christopher Ellis - How to create advocacy through storytelling

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