Christopher Ellis - How to create advocacy through storytelling

Every day designers and researchers present new ideas, more often than not these stay as presentations and don’t make it into reality.

I will unpack why it is hard for people to buy into new ideas, and how to combat the common challenges that arise when trying to create change.

More than ever we need ideas to be experimented with, put in front of the community and tangible change implemented.

Transcript

1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c 2022 F da , 18 Ma c 2022 Ca i ed b : Ca el D e & Ti a Fall
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 99 CHRISTOPHER ELLIS: Ye . STEVE BATY: All g d. O e . CHRISTOPHER ELLIS: S ha k e e e f ha i g e. S igh j j i a d ge a ed. S I g e he he e f alk i eall ab h c ea e ad cac h gh elli g. S j a li le i d c i . M a e' Ch i , I' a lead d c de ig e a F e F ie dl . A li le backg d , a de ig a d i a i di ba ed f S d e a d ai f c i a e i h ga i a i ac fi a ce, G e e a d e al heal h eall c ea e ai able cha ge i he e e da d c a d e ice ha e all e a d e hi g ha ge e eall e ci ed he ki g i h ea i be able e e i e i h g ea idea a d b ildi g hi g ha eall c ea e ha eal cha ge i e le' li e a d I g e e he ea I' e ee e g ea idea ha d ' g ahead a d i ' ece a il beca e he a e g ea idea , i i beca e he i l j fall deaf a ea . The a e challe ged bef e he ' e had a cha ce ge ff he g d a d e e a e e i e i g f a d ba icall lea f . I hi k he i f da i eall ha e eed e ad ca e f g ea idea ha e eed challe ge . M i e a F e F ie dl ha e bee ha k a la ge b ead h f jec hi g like a f a bed , c achi g ea h be e c llab a e a d de ig i g e- - e fi a cial ellbei g e ice . I g e i hi ha I ha e had he i e e a a le el b h a j a i di id al a d al a a f a ea da ' eall ab ha i g e f he i igh f ha I f d k a d ha I f d d e ' . A d ha eall b i g e i i f da hich i eall ab h ca ha e a d h e l e elli g. I a
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 100 ee elli g e l e f i l ha i g he a die ce ee a d hea fac a d idea , hich icall ge challe ged, aki g he a die ce a lace he e he de a d a d c ec i h hei idea . Thi lead he bec e ad ca e f he k a d eall hel d i e i f a d. S I hi k he fi e i e e e' i d i h i i ha d c ea e ad ca e, h ha e e all faced h e challe ge a d I hi k a h a e ha e hi hi g called a h defa l . S if a k a a ge f di ec i like he ai a i he hi alk a ed a hi af e i i c i j belie e he a e elli g he h. I i h a cie f c i , i i h e a e ai ed i e ac i h each he . If e e e a ed ha e e e a i g decei e e e e el e hi g ld ge d e. B i h belie i g e idea hi j i ' he ca e. S e a e b il ac all be ce ic e a e b il I g e ke h le i idea , i he , eall e e ha e e hi g ha bee c ide ed a d, k , ake b a d bef e ag eei g a d hi i e eciall he ca e i la ge ga i a i he e e i e ha e bee a d f e i e e e ea k i i i i c be ce ical. We ha e ha a ach f k e e ha e ied hi bef e b k i a l i ill e i e e e cha ge, a be like hei a i i , hei j b h he e ce jec . The a e le icall challe ge idea fall i he e i b cke a i g i h bei g c edible. S a e he igh e be ha i g hi idea a d he ble . I ha he igh ble , d de a d i e gh. A d he i i , ha ' idea. Like, ha i he hi g a e i g ge e c ec i h. A d belie abili , I d ' eall belie e i e e h gh ha e a b ch f fac a d fig e he e. A d ac icali , ca e ac all d ha a e i g? A d he bei g a d a i a i al, i i a i a i al e gh f e ca e ab i a d ad ca e f i a d ick
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 101 eck f i ? Y k e eed ackle each f he e i a e a e elli g b e eed ackle he i igh de a d i he igh a . S hi i he elli g a c ha e a ake e e a d he de he e i eall ' . Thi eall e able e le he b ea hi g ace be able belie e hi g a he g a d l l ick ff all f h e i a d lea e ha high b eali ic e. We a e g i g a ff i h h e' e c edible a a f da i , eall e he e f he e f he . Ne e ill ha e he ble ace hich i i i -led ha e a e all ki g a d. The ill be backed b h a h hi i he igh di ec i . We ill he f a e i i a e hi g ac ical a d dige ible a d i he eal f eali . H ca e ac all a ackli g hi a a ga i a i a d he la l e e d ha a i a i al e ie i al ge he . Wha I ill d i dee di e each f h e i a d g ab h e icall g ab elli g each a f ha . The fi hi g eed d i e e i c edible. Bef e ha i g a hi g I hi k ha ha eed d i be h e a d f . Y k , he e a e e idea . E e idea ha bee ha ed b e i c e e ea ch. Thi i e eciall i a he deali g i h la ge ga i a i he e he ea i di id al a ha e bee ki g he a e ble f i e a l g i e. S i i i a b i g he al g he j e , b i g he i he f ld, lea hei e e ie ce a d eall a d he h lde f gia i ha ca e. A ac icall ha hi l k like i e j e a i le lide a he begi i g f a f deck a i e e a e ha i g a i h a f clie . Thi i a e a le f h e ba icall a a e hi g ff. We f a e hi he he i ' he ab l e begi i g f he jec , j kicki g ff, a he fi al De . Wha e a e d i g he e i
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 102 j h ca i g h e ha e le e aged a hi ki g a ell a ha i g a cci c a f h e gaged h gh he e i e ce , ha e ea ch e ha e d e e ce e a a d i i a flag f ha a e bei g h e a d a e a di g he h lde f gia a d a e i g ei e he heel. The e e i eall eed clea l defi e he ble ace. S i h el i g he ble ace i i i ible f e e e ag ee a l i . S b ag eei g he ble a e ac all able ha e e ible c e a i ha ca ac all l e ha ble he i e c a l ha e he e i g g al ha e e e i i g k a d . If de a di g f he ble i diffe e de a di g, i i diffe e like Ba f acc i g, h ca e ibl alig i h a i gle l i ha l e like fi e diffe e be ieged ble a d he e ble a e ' e i e f he begi i g. The e l e a e lea e. We a e al a efi i g he ble a e e a d c a l ha i g i h gh he ce , aki g e ha e le ca ac all c ec i h i a d he la g age i c ec a d ha e e e ki d f alig ha ha i . S le ' c e ha i a g d ble h he f a e e. A g d ble eed be he ca e. Y eall eed e l e a d fi d he de l i g ble a e i g l e. The e a le I a g i g gi e he e i e e c af ed f a e i ba ki g jec . The ble i e a e able ee ba ic eed d e a f ag e ed c e e e ie ce. I i i e a a decla a i e a e e b i i g i hi a a e f ci g he a die ce ei he ag ee di ag ee i h i , ca ' i he fe ce he i e i hi a . The e la e he . Y eall eed highligh he f he ble he ha ? S he i e e i g hi g ab i he e i all l i le f he a d he icall fall f he
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 103 c e ' e ec i e a d he b i e ' e ec i e. I hi k i i eall i a ha la back b h. S f he f he c e i ha c e al a ha e a f c a ch he a l i g f d c , e ha e hei efe e ce a d hei de ail i h he ea a d he i ac he b i e he e i he b i e i f e e l gge i g he g d c d e ha i g he f ll ic e f he c e . B d i g hi ca h h b b dge l i g hi e de l i g ble ca be efi b h he c e a d he b i e . The e e i ha e ha e i i f he f e a e he e a e g i g a d . S he e e i g idea i i le hel he a die ce ake deci i j ide he i h e i . O e f he bigge ble I ha e ee i e e e a i i h e i e al ea i he ea d i g he k ac i a ial ab ha d e i h ha i f a i . I i i l e. B bei g a a f he de ig e ea ch ce ac all did ie all f hi , had all f hi i f a i a ed h gh , a e, i fac , c ea i g i i ha e i i he ble ace a d he l i l e i eall c ea e ad ca e eed ha e i i a d j he fac . Thi i beca e i i ac all eall da ge a e ha j b e e i g ha i a ial ie ha he ' e g i g c e he a e c cl i a did. Thi i ' a f la a d b i i g i d a d ha i g i a e b h i i i g c i i e b e i a l ha alig e . O e a ha e he ea ' i i he e h ld g i i e d a clea i i a e e . S i i a e e h ld eall clea l de c ibe he f e a e de ig i g f b al de c ibe ha e e e ge he he a i e b h f he c e a d he b i e ' e ec i e. B c ea i g a i i a e e ea l i he
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 104 ce , I' alki g fi eek he jec , i eall hel akeh lde eall c ec i h ha f e ake a d i a id ha big e eal a he e d a d agai he e ca e l e e i e. I hi k i i j i a i d ea l a d e l e i e i e a he ha ha e hi a-dah e a he e d a d he ha e e le ha e eall bad i alig e i h he e a e ac all i g g . S hi i a e a le f a i i a e e ha e did j f a ed ca i ide . S ha e e e ki g a d , I g e he i i a a e e ie ce ha de e l e, c a e a d ch e he igh c e f he . A d he c e ha e ge , ha d e ac all ge he e deli e hi i i i de ill be able c fide l elec c e ba ed hei i e e , efe e ce a d i abili . S b b eaki g i d hi a i eall hel la a flag he e a e i g ge . Y c ea e a i a i he e b i i g i hi a , ha i ac all ha e a e i g deli e a d if he d ' ag ee i h i , i i a g d a f flaggi g f bef e i g f he i he jec . A d ha i g a i i a e e i g ea b a he hi g c ide i ha e bee li i g a d b ea hi g hi , hi ble ace, f a e , e l g i e, l ge ha a e el e ill be ha i g hi eek i i e all i a h h i fi i hi he la ge ic e a d hi ca be i ela i he ea f k g i g , he i i ie i hi he b i e . The e hi g eed d i c ec fac i h h a ie . S f e hi g be like belie able, like i ha be e. Tha ' like a gi e , b i ' he l hi g ha ' eeded. S eed ake fac a d fig e a d a ach he a h a a d ake he h a he he f he a a i e. If a a die ce belie e , eed ake ie ela able, eed ake he h a . S j a ick e a le f hi i - hi i a e ha a efe e ced he e e e
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 105 d i g e fi a cial ellbei g k. I a ed a l i h he clie ' i e al c ica i . I fel like he e i ed i e e ec d ee i g he a i ic ha a la ed back i e f e e l a e i h ee A alia h eh ld ld be able fi d $500 i a e e ge c . Y k , ha ' i e a e f l a i ic b he ble i h a a i ic, a e h e f l i i e he fi i e hea i , i i g i g be h cki g, i i g i g ake i i chai b b he 85 h i e hea i , i d e a bec e d ll a d i d e l e i edge a d ha ca ac all d i c ba ha i h eal h a ie f e ea ch. Thi i e e f e i g ha e had f he e ac a e jec hi i a eac i a ce a i he e he had b dge f $50 le a eek a d J el i ha ce a i aid, "Well, I g e I ld ' b ea ha eek." Tha ade e e e he jec i a d ake ice. We all had ha de l i g a i ha f c e a be Ne fli ld be he fi hi g g e he l i e he ld i g Ube Ea ca ch Ube k b e c ide ed ha he e f f d he ld be cha i g ld be i ac ed. I i eall i a la back ha hi k ill hel he a die ce c ec i h he h a e e ie ce a d ha ha e b e ed i e i g. S he e hi g eed d i b eak d idea i i ac ical. S hi - a ha e hi big idea, ' e g hi i i , k he e i eed g , i i g d b eaki g a d ill lead e ic cha ge a d l e i e f b h he c e a d he b i e . The i i ial eac i f e le i ha i e i e i ' g ea , like, e le a e g i g f eak . The e i g i g be he i a i , he ill be i k a e e a d i ill kick i e eciall f he ea ha a e e i ed deli e hi k. The l i ha lead ha eal cha ge a e
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 106 icall ee a big. S ha ca d ac all c ba hi i b eak d all he k i i eable ch k a d e e a f ee h i ad a he ha . Thi i he ha ed la f he ga i a i de a e h - ha e a e d i g da ladde ha a egic i i . I i g ea alig ide g f akeh lde , e eciall h e i h c e i g i i ie . The fi h i i eall ab la i g h e f da i d a d d i g he ab l e i i ge e hi g he d a d e li e he ld. Shif i g he hi d h i ha i he e he g al i , he f e a e e c ea ed. The ec d h i i he b idge ge he e. S i h e hi g li e i he ld e ca f c b ildi g h e ke f da i e i ed e ca ac all deli e ha i i . Y k , a a a efac hi i l i ' e gh j a c ea i g il a d he ha d e , eed c ea e c fide ce i i b h gh he e i e ce b ildi g hi i h he ea a d he leade ha a e ac all e i ed deli e i . B i g he a a , b i g he i he j e , ge he hel i i i e he k a d hi i h ge e e e f leade hi he ea he g d eall belie e a d ad ca e f he k i g f a d beca e he ca ee a clea a h ge he e. The e hi g eed e e i ha e e a i i dige ible a d hi i ' j ied e P i ke e e hi g like hi . E e if ha e e e hi g ck he all a d a e d i g a alk he all e e a i ce a i , hi ill h ld e. S he fi hi g i j ha e e idea e lide a d h ld d hi f ea . Y k , e i f ce a i he i le a ha i he i I' i g ge he a die ce de a d a d he he ea i , k , h hi i eall i a i i hel ha a d he ea be cci c i e agi g a d eall f ce d c d ja g a d a e ac l
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 107 ha ea e lide i h a f i e e a i . I g e ha lead i he e i hich i ha i i eall i a eak like a h a a d a id ha i d ja g . I ha e bee g il f hi a ch a a e el e, i g de ig a d e ea ch b d , i eall - hi ki g ha i b i g e e e a i a d a bi f like g a i a a d, "Of c e he ill li e beca e I ed he e d " I f d he c le e i i . I f d he i lif i g la g age i e able e e le c ib e ha idea a he ha h i g a a j d e a l k f de a di g. Y ca c ea e a e i cl i e e i e f e e e c ib e he idea a d j b i lif i g d he la g age a d I hi k ha i e hi g e ca ag ee i a g d hi g. A he hi g ha ca ake eall ac ical i j e diag a b i g diag a e lai c ce , a e j e abli g he a die ce h a ha e a e i al lea i g le f ll I g e ea ie h gh he ce . S he e i a e a le f a diag a f a de ig i ci le e did i ela i g al e i g a d bef e I a ed d i g he i e f e e l he hi g ab diag a i I ed h a a f d i g he , I h gh he had be e l de ailed, e l cie ific a d e l li hed b he eall d ' . All he eed d i i l c ica e he de l i g c ce a e i g ge he a die ce de a d. I hi i le diag a ca ee h he c e ca ' i ali e hei g al beca e he a e f c ed da ' ie b he c l a i hi ce a i ha he abili hel i ali e h e g al beca e he a e cl ded b h e a e ie beca e he a e he a e e . Pe le ill di e hei lea i g le f efe e ce if ha e a e f l diag a e lai i , i ill hel e e e f ll al g he e eciall he i al lea e . The he hi g ha c ea i g diag a i i hel e e e eal he c ce i
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 108 e hi g ha ca be a diag a . I ca ' be l i-face ed. I j ha a e hi g a a i e. La l eed ake i a i a i al. S i i i a e d a a i a i al e. Lea e he i h ha idea f ha he cha ge i e ca ake b i g f a d i h hi idea, e e if i i j e f a d a li le bi a d a e e i e i g i h i . Ge he e ci ed ab . Tha d ' g i h he ea i . Be b ld a d fig e h e ill deli e ha i i , d he ha d k a d b i g he ea i a d ac all fig e h ca c ea e a clea a h a d deli e i g i . I ha e bee alki g f like 15 i e ab elli g. I' eall e ci ed ee h e e e ake hi f a d a d e able he belie e i h idea beca e he e i e ea c e i h a g ea idea a e ac all able ge i ff he g d a d a e e i e i g i h h e e idea beca e ha i ki d f ha he ld eed igh . We d ' eed ea ga i a i j g i g d i ci cle , e d ' eed de ig e a d e ea che i elled a a c i g i h i a i e idea ha e e ha e , e eall eed ha cha ge . Tha k e e e f i e. I g e e babl ha e a bi f i e f Q&A . STEVE BATY: Ye , e d . We e e ha e a e i . Da iel' ed a e i j kick ff, "I he ai ha e a i gle ble a e e i i ka ha e l i le?" CHRISTOPHER ELLIS: I hi k i i ka ha e l i le. I hi k he ble - I ld babl j li i a d a ha i he be 1 ble a e i g l e a d a be e ha a a i h ha he e a e he ble i hi ace b ge e e e alig ha i he e i g e l e igh beca e agai if
12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 109 e e e hi k ha e a e l i g fi e ble he he ill e ec fi e diffe e l i f i e e. STEVE BATY: Ra he ha diffe e a f alki g ab he a e ble . CHRISTOPHER ELLIS: I hi k ha i eall i a a ell. S e i e he e le f a e a diffe e ble a e e he a e ki d f alki g ab he a e hi g b I hi k ha i h i i i a ha e hi a a i e i h e le a a e g i g ca ha e ha c e a i a d g , "I ha ac all he a e hi g?" STEVE BATY: I i , like he ie ha a e alki g ab , like a e he a a h i i e, d he cha ge e i e? Ca he ? CHRISTOPHER ELLIS: I hi k he a e he e e e a i f he k ha he ea ' d i g he defi i el e l e e i e. Like he c e a d he a a i e h ld a he a e f , I g e , he e gage e af e he e gage e b h e ie d e l e. Like ha i i a e e e e if e ead i , i e i eek e i he a e he e deli e i eek 10 f e a le. S I hi k ha he d ac all e l e e i e a d ha ' eall i a . STEVE BATY: I hi k e f he eal i ie f de ig e ea ch, a d I hi k e f he eal i ie f b h he i igh e c ea e a d he ie ha e ell i ha he ca bec e iche e i e. I d ' hi k e' e i e he e e i e f ha i g g d e h d a d g d ech eek b ildi g ha iche ie f a c e a a ici a a e e i e b I hi k if e g g d ie he
13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 110 h e ie ca b ild a d e l e. CHRISTOPHER ELLIS: Ye , ab l el . I hi k ha - I hi k i ' like a bala ce. Y d ' a ge i a i a i he e a e d i g a di c e e e i e alk ab he a e ble a e alki g ab e hi g ha ha ' bee l ed bef e. I hi k a be i i he , "Wh ha ' a hi g bee d e ab ha ?" I hi k i i i a ha ca ha e hi ackaged i a a ha a e ca eall eak i a d he ca ge i a age he e, k , e le a e e e i g behalf i a a . Like he be ca e f he he clie i ac all e e i g back he fi al de i h he e f hei akeh lde a d he a e ecalli g i e he ca e e i g a d a e elli g h e h a ie a d he a e hi g ha eall ick i h e le a e he eall ei d ie I hea i e i g hei eac i . Tha i ha ick i h e le, he a i ic . STEVE BATY: Ye , I k CEO f a h i ali b i e ha I eall like a d I like ki g i h hi , b he g e a d i i hi l ca i a eg la ba i a d he ill i d a d i d ce hi elf e le a d fi ab he , like, j , k - he d e i i a diffe e l ca i a lea a fe i e a eek he e he ill j g a d i d . B he a e he ie , he a e he e le ha he alk ab he he alk ab ei he h he d ha he d h he d i i he a ha he d i hi idea f e hi g i he f e, i i al a eeded b a idea ha ca e f a c e a i hich i eall - a d i ca ie ch a eigh f a he ici i h i . CHRISTOPHER ELLIS: Yeah, ab l el . I hi k i j - i d e a eall g d j b f c i g h gh b ll hi he i c e if he e i a
14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 111 a ic la di ec i e he e i a a i ha hi a ic la fea e d c ill l e ha ble a d i d e ' a e h l g e e' bee ki g i h i i he ea b a a ake i eal, i i f f e le a d ge h e eal eac i ha ill a el fa ha i did ' k a d hi a ac all ha a aid. STEVE BATY: I i g ea he ee h e ie aga e h gh he ga i a i a d each be d he jec ea a d be d he e ea ch ea a d ge i he a f he ga i a i . S i i a eall g d ig . Tha k ch. Tha ' bee a g ea i igh i elli g. Tha k . CHRISTOPHER ELLIS: N ie , ha k , e e e. STEVE BATY: O e alk i S a , h i aki g . He i j i i g f E e i he ea l i g. I hi k i i a li le af e 5a , he i ge i g ea l alk . He i g i g be alki g ab elli g a a a egic l f g idi g i d ial e ea ch. G d i g, ha k . I did ' hea ha . STAS KRUPENIA: Ye , I a i h . Calli g f S ckh l . G d i g. STEVE BATY: Tha k f ge i g ea l a d f j i i g da . STAS KRUPENIA: Y ' e elc e, ice be he e. STEVE BATY: We a e ead he a e ead . W de f l, I ca ee ha . I ill ha d e . Tha k .