SEO 3.0: Semantic Web

More than 48 billion pages of information was indexed by search engines. That is hundreds of thousands results for each search query. And it's not just about the text, that are maps, documents, images, audio or video data. Today, the search engines have a much more serious problem than the indexing and ranking pages. Google does not want just to show search results - he wants provide own answer on your questions. He wants understand when you search for a man to know what his name is, who he is, is doing what and where he lives. If you are looking for a bar - it will try to find near place where you are now and show it to you on the map. This is true for many of things: books, movies, music, events, shops or businesses. Maybe not as often, but you should already have seen it - if you do not understand what it is about, try search for "Madonna" or "Odessa". Google works hard, and if your request is appropriate and Google has data for it, Google always displays such results on the first page, and no matter how much result fit on it or it does not fit.

You can achieve deeper mutual understanding between your site and the search engines by applying the principles and technologies and pricipals of Semantic Web concept. This is a set of open standards and guidelines for structuring and presentation of information. Search engines are able to find such blocks on the web pages, they are better indexed and allow more accurate content delivery. By itself, semantic data does not affect the relevance of your page or its rating. If you have great and well-formed content, it will help you break through other results to the first page.

Transcript

1. SEO Semantic Web 3.0
2. Over 48 billions pages (0,048%) indexed by Google From 7,1 billions people, 2,4 billions are using Internet Over 5 millions Terabytes of data in Internet 200 millions Blu-Ray Disks with 240 km height what is 289x the size of Burj Khlifa, the tallest building in the world 200 Terabytes of information or 0,0004% of total size Over 193 million domain name registrations About 1 trillion (10x100 billion) pages on the Internet 500 million users on Facebook 2 billion videos are viewed on YouTube each day 106 million twitter accounts 10 thousands -100 million results per 1 search phrase Average Searches Per Day is 4,7 billions Social Networks now reach 82% of the world’s Internet Population Organic Search Wins for 94% of Search Results
3. webcamp odessa Excellent when your site is 1st in search results There is only one WebCamp in Odessa, but its site is one of 116k other results All results are “same”
4. pictures of Egyptian pyramids You can fill information inside links or even EXIF Everything has been started from images.. Each information can be presented in different forms. You newer know what form is prefferable
5. habrahabr You may seen that sometimes search results provide more information than usually Google is trying to provide direct access to information
6. Microsoft You may seen that sometimes search results provide more information than usually Even more.. But Google make this without you
7. and more, and more.. How provide more sense?
8. Open Graph Protocol Microdata Web Hypertext Application Technology Working Group (WHATWG) World Wide Web Consortium (W3C) Open Standards Resource Definition Framework (RDF) Semantic Web HTML 5 Microformats Key Players Open Standards Key Players
9. Validation Tools: Tim Berners-Lee Computer Scientist
10. Reality
11. Everything makes semantics
12. Google has own features that helps provide you more relevant data to answer on question, not only display list or URLs...
13. what will the weather be like this weekend Use it Be ready to get more Such answers are always on top, only adverts can be present above it
14. flight kiev odessa Use it Be ready to get more Such answers are always on top, only adverts can be present above it
15. tan-sin-sin 11 Use it Arithmetic's..
16. sin(t) Use it Geometry..
17. sin(x)-sin(y) Use it Trigonometry..
18. euro dollar rate Use it Graphs based on public sources: partners and open data providers
19. yahoo Use it Graphs based on public sources: partners and open data providers
20. define car Use it Public vocabularies
21. define human Use it Wikipedia Knowledge Graph Mixed data forms
22. sunset district sf Use it GEO location and Google Local Knowledge Graph
23. techcrunch Use it Google+ profiles Knowledge Graph
24. define milk Use it Facts More than one type
25. define odessa Use it GEO Information More than one type
26. top thrill dragster Use it Real objects Knowledge Graph
27. Taj Mahal Use it Even when there is more than one sense Knowledge Graph
28. height of the empire state building Use it Results evaluation Knowledge Graph Not a problem if you are focused on keywords, Google may get sense and understand it
29. prime minister of India Use it Results evaluation Knowledge Graph Buildings, People, Events, a lot of things!
30. miami heat Use it Historical Data Tracking Knowledge Graph
31. prodigy, basement jaxx and jaguar skills, jun 29 Use it Events Knowledge Graph If you have an information about event it may be merged with data from Wikipedia or another sources
32. famous jazz composers Use it Even more.. Knowledge Graph Semantic Data can fill whole page and change it’s design
33. dog breeds Use it And more.. Knowledge Graph Combinations of different forms are allowed, no conflicts.
34. frog Use it Your organization can play in this game too, even when we fight for single thing Knowledge Graph
35. Киев мвц Use it Anyone can win..
36. earth Use it You can expect epic wins
37. odessa event 3 3 5 1 0 - 3 Structured data can have lower rank but be present above other results Forgot about PageRank
38. odessa hotel When Google displays “Too many ads” – semantic data goes first after them Forgot about Ads
39. Any device support it Google always has reserved place for semantic information, if you don’t see it – nobody provides it
40. Any language allowed
41. Other search engines are doing same things!!
42. Thank you Vlad Mysla vlad@pearl.com Technical Lead at LLC Pearl.com Be first You should start doing this today Organize your data