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WordPress Greek Community
January 15, 2014
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Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)
Building & Selling Premium WordPress themes in 2014
WordPress Greek Community
January 15, 2014
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Transcript
Premium WordPress Themes - http://www.cssigniter.com
Gerasimos Tsiamalos Web designer, Co-Founder @cssigniter
Building & Selling Premium WordPress Themes in 2014
We will cover
We will cover WordPress Usage
We will cover WordPress Usage Premium Themes Market
We will cover WordPress Usage Premium Themes Market What does
it take to build & sell a theme?
We will cover WordPress Usage Premium Themes Market What does
it take to build & sell a theme? Some tips
WordPress Usage
WordPress Usage WordPress.org
WordPress Usage WordPress.org WordPress is used by 60% of all
the websites whose content management system we know. This is 21.2% of all websites. http://w3techs.com/technologies/details/cm-wordpress/all/all
WordPress Usage WordPress.org (Version 3.8) - December 12th 7,363,577 http://wordpress.org/download/counter/
WordPress Usage
WordPress Usage WordPress.com
WordPress Usage WordPress.com 1,369,067 blogs created in September
WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs
/ day
WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs
/ day 35,382,026 posts published
WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs
/ day 35,382,026 posts published 139 free themes
WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs
/ day 35,382,026 posts published 139 free themes 87 premium themes
Premium Themes Market
Premium Themes Market Sell through a website
Premium Themes Market Sell through a website Use a marketplace
(Like Themeforest)
Premium Themes Market Sell through a website Use a marketplace
(Like Themeforest) Make use of both
Premium Themes Market ± 200 Reliable Providers ( > $500k
/ year )
Premium Themes Market ± 200 Reliable Providers ( > $500k
/ year ) ± 50 Amazing ones ( > $1m / year )
Premium Themes Market ± 200 Reliable Providers ( > $500k
/ year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year )
Premium Themes Market ± 200 Reliable Providers ( > $500k
/ year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year ) Average number of themes / provider: 40
What does it take to build & sell a theme?
What does it take to build & sell a theme?
Why do you want to build a theme anyway?
What does it take to build & sell a theme?
Why do you want to build a theme anyway? Know what you know
What does it take to build & sell a theme?
Why do you want to build a theme anyway? Know what you know Find your audience
What does it take to build & sell a theme?
Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy
What does it take to build & sell a theme?
Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy Get ready for some 24/7 action
Some tips
Some tips Start selling in a marketplace
Some tips Start selling in a marketplace Multipurpose themes must
die
Some tips Start selling in a marketplace Multipurpose themes must
die Every theme should solve one specific problem
Some tips Start selling in a marketplace Multipurpose themes must
die Every theme should solve one specific problem Easy with all these web design trends
Some tips Start selling in a marketplace Multipurpose themes must
die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins
Some tips Start selling in a marketplace Multipurpose themes must
die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins Here’s an example
Example
Example Envato population: 3,369,820 members (sellers & buyers)
Example Envato population: 3,369,820 members (sellers & buyers) WordPress >
Entertainment > Music themes (38)
Example Envato population: 3,369,820 members (sellers & buyers) WordPress >
Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak
Example Envato population: 3,369,820 members (sellers & buyers) WordPress >
Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000)
Example Envato population: 3,369,820 members (sellers & buyers) WordPress >
Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000) 13 months to reach level 2 of the Elite program ($125,000)
Questions?