Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

Transcript

1. Premium WordPress Themes - http://www.cssigniter.com

2. Gerasimos Tsiamalos Web designer, Co-Founder @cssigniter

3. Building & Selling Premium WordPress Themes in 2014

4. We will cover

5. We will cover WordPress Usage

6. We will cover WordPress Usage Premium Themes Market

7. We will cover WordPress Usage Premium Themes Market What does

   it take to build & sell a theme?

8. We will cover WordPress Usage Premium Themes Market What does

   it take to build & sell a theme? Some tips

9. WordPress Usage

10. WordPress Usage WordPress.org

11. WordPress Usage WordPress.org WordPress is used by 60% of all

    the websites whose content management system we know. This is 21.2% of all websites. http://w3techs.com/technologies/details/cm-wordpress/all/all

12. WordPress Usage WordPress.org (Version 3.8) - December 12th 7,363,577 http://wordpress.org/download/counter/

13. WordPress Usage

14. WordPress Usage WordPress.com

15. WordPress Usage WordPress.com 1,369,067 blogs created in September

16. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day

17. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published

18. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published 139 free themes

19. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published 139 free themes 87 premium themes

20. Premium Themes Market

21. Premium Themes Market Sell through a website

22. Premium Themes Market Sell through a website Use a marketplace

    (Like Themeforest)

23. Premium Themes Market Sell through a website Use a marketplace

    (Like Themeforest) Make use of both

24. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year )

25. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year )

26. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year )

27. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year ) Average number of themes / provider: 40

28. What does it take to build & sell a theme?

29. What does it take to build & sell a theme?

    Why do you want to build a theme anyway?

30. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know

31. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience

32. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy

33. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy Get ready for some 24/7 action

34. Some tips

35. Some tips Start selling in a marketplace

36. Some tips Start selling in a marketplace Multipurpose themes must

    die

37. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem

38. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends

39. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins

40. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins Here’s an example

41. Example

42. Example Envato population: 3,369,820 members (sellers & buyers)

43. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38)

44. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak

45. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000)

46. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000) 13 months to reach level 2 of the Elite program ($125,000)

47. Questions?