Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

Building & Selling Premium WordPress themes in 2014

Transcript

1. Premium WordPress Themes - http://www.cssigniter.com
   

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2. Gerasimos Tsiamalos
   Web designer, Co-Founder @cssigniter
   

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3. Building & Selling Premium
   WordPress Themes in 2014
   

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4. We will cover
   

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5. We will cover
   WordPress Usage
   

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6. We will cover
   WordPress Usage
   Premium Themes Market
   

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7. We will cover
   WordPress Usage
   Premium Themes Market
   What does it take to build & sell a theme?
   

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8. We will cover
   WordPress Usage
   Premium Themes Market
   What does it take to build & sell a theme?
   Some tips
   

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9. WordPress Usage
   

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10. WordPress Usage
    WordPress.org
    

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11. WordPress Usage
    WordPress.org
    WordPress is used by 60% of all the websites
    whose content management system we know.
    This is 21.2% of all websites.
    http://w3techs.com/technologies/details/cm-wordpress/all/all
    

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12. WordPress Usage
    WordPress.org (Version 3.8) - December 12th
    7,363,577
    http://wordpress.org/download/counter/
    

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13. WordPress Usage
    

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14. WordPress Usage
    WordPress.com
    

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15. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    

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16. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    

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17. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published
    

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18. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published
    139 free themes
    

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19. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published
    139 free themes
    87 premium themes
    

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20. Premium Themes Market
    

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21. Premium Themes Market
    Sell through a website
    

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22. Premium Themes Market
    Sell through a website
    Use a marketplace (Like Themeforest)
    

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23. Premium Themes Market
    Sell through a website
    Use a marketplace (Like Themeforest)
    Make use of both
    

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24. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    

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25. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )
    

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26. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )
    ± 5 Rockstars ( > $5m / year )
    

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27. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )
    ± 5 Rockstars ( > $5m / year )
    Average number of themes / provider: 40
    

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28. What does it take to build & sell a theme?
    

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29. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    

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30. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    

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31. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience
    

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32. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience
    Have a clear support strategy
    

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33. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience
    Have a clear support strategy
    Get ready for some 24/7 action
    

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34. Some tips
    

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35. Some tips
    Start selling in a marketplace
    

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36. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    

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37. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    

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38. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends
    

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39. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends
    Easy with all these jQuery plugins
    

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40. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends
    Easy with all these jQuery plugins
    Here’s an example
    

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41. Example
    

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42. Example
    Envato population: 3,369,820 members (sellers & buyers)
    

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43. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    

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44. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak
    

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45. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak
    8 months to become an Elite Author ($75,000)
    

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46. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak
    8 months to become an Elite Author ($75,000)
    13 months to reach level 2 of the Elite program ($125,000)
    

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47. Questions?
    

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