Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

Building & Selling Premium WordPress themes in 2014

Transcript

1. Premium WordPress Themes - http://www.cssigniter.com
2. Gerasimos Tsiamalos Web designer, Co-Founder @cssigniter
3. Building & Selling Premium WordPress Themes in 2014
4. We will cover
5. We will cover WordPress Usage
6. We will cover WordPress Usage Premium Themes Market
7. We will cover WordPress Usage Premium Themes Market What does it take to build & sell a theme?
8. We will cover WordPress Usage Premium Themes Market What does it take to build & sell a theme? Some tips
9. WordPress Usage
10. WordPress Usage WordPress.org
11. WordPress Usage WordPress.org WordPress is used by 60% of all the websites whose content management system we know. This is 21.2% of all websites. http://w3techs.com/technologies/details/cm-wordpress/all/all
12. WordPress Usage WordPress.org (Version 3.8) - December 12th 7,363,577 http://wordpress.org/download/counter/
13. WordPress Usage
14. WordPress Usage WordPress.com
15. WordPress Usage WordPress.com 1,369,067 blogs created in September
16. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs / day
17. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs / day 35,382,026 posts published
18. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs / day 35,382,026 posts published 139 free themes
19. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs / day 35,382,026 posts published 139 free themes 87 premium themes
20. Premium Themes Market
21. Premium Themes Market Sell through a website
22. Premium Themes Market Sell through a website Use a marketplace (Like Themeforest)
23. Premium Themes Market Sell through a website Use a marketplace (Like Themeforest) Make use of both
24. Premium Themes Market ± 200 Reliable Providers ( > $500k / year )
25. Premium Themes Market ± 200 Reliable Providers ( > $500k / year ) ± 50 Amazing ones ( > $1m / year )
26. Premium Themes Market ± 200 Reliable Providers ( > $500k / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year )
27. Premium Themes Market ± 200 Reliable Providers ( > $500k / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year ) Average number of themes / provider: 40
28. What does it take to build & sell a theme?
29. What does it take to build & sell a theme? Why do you want to build a theme anyway?
30. What does it take to build & sell a theme? Why do you want to build a theme anyway? Know what you know
31. What does it take to build & sell a theme? Why do you want to build a theme anyway? Know what you know Find your audience
32. What does it take to build & sell a theme? Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy
33. What does it take to build & sell a theme? Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy Get ready for some 24/7 action
34. Some tips
35. Some tips Start selling in a marketplace
36. Some tips Start selling in a marketplace Multipurpose themes must die
37. Some tips Start selling in a marketplace Multipurpose themes must die Every theme should solve one specific problem
38. Some tips Start selling in a marketplace Multipurpose themes must die Every theme should solve one specific problem Easy with all these web design trends
39. Some tips Start selling in a marketplace Multipurpose themes must die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins
40. Some tips Start selling in a marketplace Multipurpose themes must die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins Here’s an example
41. Example
42. Example Envato population: 3,369,820 members (sellers & buyers)
43. Example Envato population: 3,369,820 members (sellers & buyers) WordPress > Entertainment > Music themes (38)
44. Example Envato population: 3,369,820 members (sellers & buyers) WordPress > Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak
45. Example Envato population: 3,369,820 members (sellers & buyers) WordPress > Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000)
46. Example Envato population: 3,369,820 members (sellers & buyers) WordPress > Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000) 13 months to reach level 2 of the Elite program ($125,000)
47. Questions?