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Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

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Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

Building & Selling Premium WordPress themes in 2014

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WordPress Greek Community

January 15, 2014
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  1. Premium WordPress Themes - http://www.cssigniter.com

  2. Gerasimos Tsiamalos Web designer, Co-Founder @cssigniter

  3. Building & Selling Premium WordPress Themes in 2014

  4. We will cover

  5. We will cover WordPress Usage

  6. We will cover WordPress Usage Premium Themes Market

  7. We will cover WordPress Usage Premium Themes Market What does

    it take to build & sell a theme?
  8. We will cover WordPress Usage Premium Themes Market What does

    it take to build & sell a theme? Some tips
  9. WordPress Usage

  10. WordPress Usage WordPress.org

  11. WordPress Usage WordPress.org WordPress is used by 60% of all

    the websites whose content management system we know. This is 21.2% of all websites. http://w3techs.com/technologies/details/cm-wordpress/all/all
  12. WordPress Usage WordPress.org (Version 3.8) - December 12th 7,363,577 http://wordpress.org/download/counter/

  13. WordPress Usage

  14. WordPress Usage WordPress.com

  15. WordPress Usage WordPress.com 1,369,067 blogs created in September

  16. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day
  17. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published
  18. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published 139 free themes
  19. WordPress Usage WordPress.com 1,369,067 blogs created in September 45,636 blogs

    / day 35,382,026 posts published 139 free themes 87 premium themes
  20. Premium Themes Market

  21. Premium Themes Market Sell through a website

  22. Premium Themes Market Sell through a website Use a marketplace

    (Like Themeforest)
  23. Premium Themes Market Sell through a website Use a marketplace

    (Like Themeforest) Make use of both
  24. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year )
  25. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year )
  26. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year )
  27. Premium Themes Market ± 200 Reliable Providers ( > $500k

    / year ) ± 50 Amazing ones ( > $1m / year ) ± 5 Rockstars ( > $5m / year ) Average number of themes / provider: 40
  28. What does it take to build & sell a theme?

  29. What does it take to build & sell a theme?

    Why do you want to build a theme anyway?
  30. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know
  31. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience
  32. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy
  33. What does it take to build & sell a theme?

    Why do you want to build a theme anyway? Know what you know Find your audience Have a clear support strategy Get ready for some 24/7 action
  34. Some tips

  35. Some tips Start selling in a marketplace

  36. Some tips Start selling in a marketplace Multipurpose themes must

    die
  37. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem
  38. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends
  39. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins
  40. Some tips Start selling in a marketplace Multipurpose themes must

    die Every theme should solve one specific problem Easy with all these web design trends Easy with all these jQuery plugins Here’s an example
  41. Example

  42. Example Envato population: 3,369,820 members (sellers & buyers)

  43. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38)
  44. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak
  45. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000)
  46. Example Envato population: 3,369,820 members (sellers & buyers) WordPress >

    Entertainment > Music themes (38) First theme to provide in Themeforest: Muzak 8 months to become an Elite Author ($75,000) 13 months to reach level 2 of the Elite program ($125,000)
  47. Questions?