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Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

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Building & Selling Premium WordPress themes in 2014 (Γεράσιμος Τσιάμαλος - CSS Igniter)

Building & Selling Premium WordPress themes in 2014

WordPress Greek Community

January 15, 2014
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  1. Premium WordPress Themes - http://www.cssigniter.com

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  2. Gerasimos Tsiamalos
    Web designer, Co-Founder @cssigniter

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  3. Building & Selling Premium
    WordPress Themes in 2014

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  4. We will cover

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  5. We will cover
    WordPress Usage

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  6. We will cover
    WordPress Usage
    Premium Themes Market

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  7. We will cover
    WordPress Usage
    Premium Themes Market
    What does it take to build & sell a theme?

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  8. We will cover
    WordPress Usage
    Premium Themes Market
    What does it take to build & sell a theme?
    Some tips

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  9. WordPress Usage

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  10. WordPress Usage
    WordPress.org

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  11. WordPress Usage
    WordPress.org
    WordPress is used by 60% of all the websites
    whose content management system we know.
    This is 21.2% of all websites.
    http://w3techs.com/technologies/details/cm-wordpress/all/all

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  12. WordPress Usage
    WordPress.org (Version 3.8) - December 12th
    7,363,577
    http://wordpress.org/download/counter/

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  13. WordPress Usage

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  14. WordPress Usage
    WordPress.com

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  15. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September

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  16. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day

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  17. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published

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  18. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published
    139 free themes

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  19. WordPress Usage
    WordPress.com
    1,369,067 blogs created in September
    45,636 blogs / day
    35,382,026 posts published
    139 free themes
    87 premium themes

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  20. Premium Themes Market

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  21. Premium Themes Market
    Sell through a website

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  22. Premium Themes Market
    Sell through a website
    Use a marketplace (Like Themeforest)

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  23. Premium Themes Market
    Sell through a website
    Use a marketplace (Like Themeforest)
    Make use of both

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  24. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )

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  25. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )

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  26. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )
    ± 5 Rockstars ( > $5m / year )

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  27. Premium Themes Market
    ± 200 Reliable Providers ( > $500k / year )
    ± 50 Amazing ones ( > $1m / year )
    ± 5 Rockstars ( > $5m / year )
    Average number of themes / provider: 40

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  28. What does it take to build & sell a theme?

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  29. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?

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  30. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know

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  31. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience

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  32. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience
    Have a clear support strategy

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  33. What does it take to build & sell a theme?
    Why do you want to build a theme anyway?
    Know what you know
    Find your audience
    Have a clear support strategy
    Get ready for some 24/7 action

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  34. Some tips

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  35. Some tips
    Start selling in a marketplace

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  36. Some tips
    Start selling in a marketplace
    Multipurpose themes must die

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  37. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem

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  38. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends

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  39. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends
    Easy with all these jQuery plugins

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  40. Some tips
    Start selling in a marketplace
    Multipurpose themes must die
    Every theme should solve one specific problem
    Easy with all these web design trends
    Easy with all these jQuery plugins
    Here’s an example

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  41. Example

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  42. Example
    Envato population: 3,369,820 members (sellers & buyers)

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  43. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)

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  44. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak

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  45. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak
    8 months to become an Elite Author ($75,000)

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  46. Example
    Envato population: 3,369,820 members (sellers & buyers)
    WordPress > Entertainment > Music themes (38)
    First theme to provide in Themeforest: Muzak
    8 months to become an Elite Author ($75,000)
    13 months to reach level 2 of the Elite program ($125,000)

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  47. Questions?

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