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1. Apimondia 2013 Final Report XXXXIII International ! Apicultural Congress! 29 IX — 04 X ’13! Kyiv, Ukraine XXXXIII Международный ! Пчеловодческий Конгресс! 29 IX — 04 X ’13! Киев, Украина XXXXIII Міжнародний ! Бджільницький Конгрес! 29 IX — 04 X ’13! Київ, Україна
2. The Biggest Event in Beekeeping History ❖ 8892 delegates! ❖ 115 countries! ❖ 2235 full delegates! ❖ 340 scientific reports! ❖ 201 ApiEXPO stands! ❖ 33 specialised tours! ❖ 100 WBA medals
3. Ukraine! 28% Europe! 54% Oceania! 1% S. America! 3% N. America! 3% Asia! 8% Africa! 3% Delegates by Continent Quantity of People Contries Africa 245 24 Asia 749 30 North America 243 6 South America 288 11 Oceania 56 3 Europe 4805 41 Ukraine 2506 1 Total 8892 116
4. Top 10 Countries U kraine Russia Poland Lithuania H ungary Italy G erm any Turkey C hina Slovakia 199 209 222 242 250 287 322 620 649 2,506
5. Delegate types Student Pass! 1% Expo Pass ! 48% Acc. Person! 2% no Charge! 27% Full! 23% Registered by category Full Delegate (ALL TYPES)* 2,035 Accompanying Person 142 Exhibition Pass 4,269 Student Pass 52 Categories no Charge (all categories) 2,394 Total Passes 8,892 *Does not include VIP & Organizers (200 p)
6. Scientific Program Beyond the Hive: Beekeeping and Global Challenges ❖ 1000+ participants! ❖ 85 countries! ❖ 986 abstracts! ❖ 340 scientific reports! ❖ 274 posters! ❖ 6 round tables, 7 plenaries, 20 symposia
7. Exhibition Program ApiEXPO 2013 ❖ 201 stands! ❖ 3257 m2 carpet area! ❖ 10 000+ m2 total area! ❖ 43 countries! ❖ “Honeyland” - new setup & navigation concept
9. Contest Program World Beekeeping Awards ❖ 186 participants! ❖ 54 countries! ❖ 370 exhibits! ❖ 36 judges, representing all continents! ❖ 100 medals & 4 trophies
10. Rethinking Apimondia Contests Harmonised rules which reflect cultural specificity of different countries! Jury representing all continents! Challenge Trophies – the new symbols & tradition! Comprehensive program of workshops & ceremonies! Confirmed outstanding effects for the winners’ business
12. Social Program ❖ Technical tours! ❖ Pre- and Post-Congress Tours! ❖ Innovation Space! ❖ Opening & Closing Ceremonies! ❖ Ukrainian Night! ❖ “More than Honey” ❖ Modern art exhibition! ❖ “Bees - pollinators of the world”! ❖ Open Public fair! ❖ P. I. Prokopovych exhibition! ❖ Beekeeping fashion show! ❖ Honey bar
13. Social Program Technical, Pre- and Post-Congress Tours 33 different tours, 1 to 9 days. Over 2000 delegates in 105 groups took part.
14. Social Program Innovation Space An opportunity for local beekeepers and inventors. ! 48 presentations, 18 lectures and workshops
17. The Team ❖ President! ❖ Vice-President! ❖ Communications & WBA Coordinator! ❖ Technical & ApiEXPO Coordinator! ❖ Scientific Coordinator! ❖ Scientific Program Manager! ❖ Registrations Manager! ❖ ApiEXPO Account Manager! ❖ Press-Secretary ❖ Volunteer & Translation Coordinator! ❖ Accountant! ❖ Touristic program coordinator! ❖ Ukraine Regional Manager! ❖ 2 Sales Managers! ❖ Supplies Manager! ❖ 4 Front-desk Staff! + contractor representatives, local scientific sections presidents, WBA judges, translators, etc. Total: 74 staff + 144 volunteers
18. Key Milestones ✓ Sep. ’10 - Teaser website live! ✓ Nov. ’10 - Organising entity set up! ✓ May ’11 - First Circular issued! ✓ Sep. ’11 (BA Congress) - First registrations & ApiEXPO reservations! ✓ Before Nov. ’11 - Agreements with all contractors! ✓ Jan. ’12 - Full-fledged website live! ✓ Feb. ’12 - Abstract management software launched! ✓ May ’12 - Delegate registration software launched! ✓ Sep. ’12 - Touristic program approved! ✓ Sep. ’12 - WBA rules approved, registration launched ✓ Oct. ’12 - ApiEXPO plan and visual concept finalized! ✓ Feb. ’13 - Break even point! ✓ Mar. ’13 - Budget finalised (reviewed constantly)! ✓ Apr. ’13 - Conference halls and social events area plan finalised! ✓ May. ’13 - Materials production started (delegate bags, medals, etc.)! ✓ May ’13 - Volunteer recruitment started! ✓ May ’13 - Visa support from MFA secured! ✓ June ’13 - Translators recruitment started! ✓ Aug. ’13 - Congress Guide and Scientific Program sent to Print! ✓ Aug. - Sep. ’13 - Intense promotion in Ukraine! ✓ 27 Sep. ’13 - Construction started
19. Marketing 1.Direct Phone Sales (ApiEXPO)! 2.Google AdWords! 3.Yandex Slova (CIS)! 4.Promotion at Beekeeping Events! 5.Partner press releases! 6.Direct email 6.Online Social Networks! 7.Multi-level marketing (Ukraine)! 8.Printed ads in media! 9.Through associations management! 10.Outdoor (Ukraine)! 11.Radio (Ukraine) Descending from high to low efficiency:
20. Thank you!