FiNC App Chat Onboarding Growth Hack

Fb91796c7916b1eb32bf64123876310e?s=47 Yoshimi Kondo
July 03, 2017
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FiNC App Chat Onboarding Growth Hack

CAMPFIRE Growth Hack #2 登壇内容
https://yj-meetup.connpass.com/event/58809/

Fb91796c7916b1eb32bf64123876310e?s=128

Yoshimi Kondo

July 03, 2017
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  1. FiNC App Chat Onboarding Growth Hack 'J/$*OD
 :PTIJNJ,POEP.FHVNJ.PNPTF

  2. Introduction Yoshimi Kondo (yoshimikeisui) Rails / iOS / Data Infra

    / Growth Hack Megumi Momose (momomeg) PM / Nutritionist / Growth Hack
  3. Our Application 'J/$ΞϓϦ ݄ݶఆ൛ট଴ͰϦϦʔε ݄ΞϓϦެ։ ݄ݱࡏΦʔϓϯ͔ͯ͠ΒϦϦʔεຬϲ݄

  4. FiNC App Feature า਺ͳͲͷϥΠϑϩά؅ཧ ϔϧεέΞίϯςϯπ νϟοτ"Jαϙʔτ

  5. Our Important Indicator Retention Rate Ϣʔβʔͷܧଓ཰ ొ࿥೔͔Β/೔໨ʹϩάΠϯͨ͠Ϣʔβʔͷׂ߹

  6. ໿ϲ݄ͷվળͷ݁Ռ 1DayRR/7DayRR/30DayRR 150% ~ 300% վળ ˞਺஋ඇެ։

  7. Կ͕Ωʔͱͳͬͨͷ͔

  8. Retention Rate Push Notification Permission Rate Steps Data Acquisition Rate

    Ϣʔβʔܧଓ཰ ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰ 33ͷཁҼͱͳΔ,1*ͱͯ͠ ϓογϡ௨஌ڐՄ཰ͱา਺σʔλऔಘ཰͕ଘࡏ ˞΋ͪΖΜଞʹ΋͋Γ·͢ FiNC App KPI
  9. FiNC App Key User Experiments า਺σʔλ͕ه࿥͞ΕΔͱɺ νϟοτ"J͕൓Ԡɺϓογϡ௨஌͕ಧ͘ ɾ؆୯ ʮา͘ʯ͜ͱ͕Ұ൪਎ۙͰ݈߁ʹྑ͍ߦಈ ɾୡ੒ײ

    ਺஋ͱͯ͠มԽ͕ݟΕΔͨΊɺ࣮ײ͕༙͘ ɾ͓ಘ า͍ͨ෼͚ͩϙΠϯτ͕΋Β͑Δɺ࢖͑Δ ϓογϡ௨஌Yา਺σʔλίΞମݧ
  10. Push Notification Permission Rate Steps Data Acquisition Rate ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰

    ڐՄ཰ d ˞J04 औಘ཰ Ҏ্ ˞J04 Ұൠతʹ͸dఔ౓ KPI Result
  11. ԿΛͲͷΑ͏ʹվળΛͨ͠ͷ͔

  12. FiNC App Onboarding Process νϟοτܗࣜͷΦϯϘʔσΟϯά ɾϓϩϑΟʔϧ৘ใ ɾ݈߁ʹؔ͢Δ೰ΈͳͲΛฉ͘ ɾϓογϡ௨஌ͷڐՄͳͲΛٻΊΔ ɾΞΧ΢ϯτొ࿥ॲཧ ͳͲ

  13. ΦϯϘʔσΟϯάͷϙΠϯτ͸ ʮ཭୤Λগͳ͘͢Δʯ ͦΕ͸౰ͨΓલ͚ͩͲ ʮྑ͍ॳظମݧΛͯ͠΋Β͏ʯ ͜ͱ͕ॏཁɻ ࠷ऴతͳධՁ࣠͸ͱʹ͔͘33 Key Point to Focus

  14. Improvements First ͳΜͷ຺བྷ΋ͳ͘ ΞϓϦ࢖͍࢝ΊΔͱग़ݱ͢Δ Now ը૾ͰΘ͔Γ΍͘͢ ఻͑Δ Second ΦϯϘʔσΟϯάʹ ೖΕΔ

    ڐՄ཰୆ ڐՄ཰୆ ڐՄ཰ऑ
  15. վળ͢ΔͨΊʹݱ৔Ͱฃಆͨ͜͠ͱ

  16. ͱΓ͋͑ͣCPUͰ͍͍͔Βɾɾͱελʔτͨ͠"JͪΌΜ ͑͑͑ɾɾɾʂ σϏϡʔ౰ॳͷ"JͪΌΜ ʮͱΓ͋͑ͣνϟοτܗࣜͰ ɹCPUͰ͍͍͔Β࡞ͬͯʂʯ 3ϲ݄ޙ ʮͳΜͰ͍ͭ͜౾஌͔ࣝ͠ ɹ͠Ό΂Βͳ͍ΜͩΑʂʯ ࠓޙͷߏ૝Λݟӽͯ͠ ൚༻తͳνϟοτϚελ࡞੒Λ

    ϲ݄͘Β͍ͷؒߦ͍ɺ ࠓͷ"Jͷج൫͕ग़དྷ্͕Δʂ
  17. ͍ΖΜͳձ࿩ΛೖΕ͍ͨͷʹߋ৽ʹͻͨ͢Β͕͔͔࣌ؒͬͨ Ϛελߋ৽͢Δ ˣ %#ʹऔΓࠐΉ ˣ Τϥʔ⚡⚡ ˣ Ϛελ௚͢ ˣ %#ʹऔΓࠐΉ

    ˣ Τϥʔ⚡⚡ ˣ FOHJOFFSౖΔ 5@5 ࠓ͸Τϥʔݕ஌ͷͨΊͷςετͱ Τϥʔจݴ͕ͰΔΑ͏ʹ Before After ձ࿩Ϛελ؅ཧίϯιʔϧ։ൃ Now Planning
  18. ͨͬͨͭͷֆจࣈɻ͞ΕͲֆจࣈ จݴ΍ֆจࣈɾը૾ͷ࢖͍ํɾ"Jͷද৘౳ͷ σΟςΟʔϧͷվળΛ܁Γฦͨ͠

  19. άϩʔεͰ͖Δલఏج൫ͱ͸

  20. ઈରతͳධՁ͕࣠͋ͬͨ Ϣʔβʔܧଓ཰ ϦϦʔεମ੍͕੔ͬͨ ൚༻ઃܭϚελମ੍ͳͲ ՄࢹԽ؀ڥ͕੔ͬͨ KPIμογϡϘʔυ ػೳͷ໾ׂ͕໌֬ͩͬͨ ࿈ܞ཰Λ্͛Δ Growth Hack

    Conditions
  21. ʮݱ৔ʯ͕ग़དྷ࢝ΊΔͱɺ਺஋͕վળ࢝͠Ίͨ

  22. Thank you! 'J/$Ͱ͸ҰॹʹάϩʔεϋοΫΛ͍͚ͯͨͩ͠Δ σΟϨΫλʔΤϯδχΞΛืू͍ͯ͠·͢

  23. Appendix ʘݱࡏӫཆ࢜ͷϚϯπʔϚϯμΠΤοτϓϩάϥϜ͕ສԁҾ͖ʂͰ͢ʗ