Web Thesis Project - Business Presentation

Transcript

1. London Hair & Beauty Ltd Aftercare Website Web Thesis Project Business Presentation By Zoe Offen
2. Aftercare website for London Hair & Beauty Ltd (hair, makeup and beauty training school) offering an agency, forum, jobs board and directory Twitter Description
3. Currently London Hair & Beauty has a problem encouraging communication after students have graduated from courses. They are developing an agency but feel they need a dedicated platform to advertise opportunities and promote aftercare services. ! ! An aftercare website will be created to offer students direct access to job and event opportunities. A forum will provide a much needed support tool, not only to converse with graduates but for graduates to communicate with each other. ! ! The website will incorporate revenue possibilities including PPC Adsense, brand advertising and agency fees. Graduates will gain access for free, outsider subscriptions may also be a consideration.! Elevator Pitch
4. Main Competitor ! http://www.make-up-professional.com/! ! Run by competitor school “London School of Beauty and Makeup” ! Offers: ! Directory Portfolios Jobs board Career advice Featured artists Advertising Adsense
5. Other Competitors Recruitment websites ! http://www.indeed.co.uk/Makeup-Artist-jobs! http://www.simplyhired.co.uk/a/jobs/list/q-make+up+artist! http://www.starnow.co.uk/Casting-Calls/United-Kingdom/London/Stylists-wanted/Makeup-artists/! http://www.jobisjob.co.uk/make-up-artist/jobs ! Agency websites! http://www.greasepaint.co.uk/makeup-artist-agency! http://www.londonmediamakeup.com/agency/! http://www.carolhayesmanagement.co.uk/about! http://agency.thisismink.com/! http://www.smanagement.co.uk/tag/makeup-artist-agency-london/ ! Directory websites! http://www.makeupartistnow.co.uk/! http://www.freeindex.co.uk/categories/arts_and_lifestyle/beauty/make_up/! http://www.starnow.co.uk/headshots/?category_id=109! http://www.nasmah.co.uk/! http://thebridalartists.co.uk/directory.htm! http://ukwed.com/makeup! Career advice websites! https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/make-upartist.aspx! http://www.independent.co.uk/student/career-planning/getting-job/i-want-your-job-makeup-artist-474788.html! http://www.nasmah.co.uk/#/careers-advice/4541308797! http://www.filmandtvpro.com/uk/guides.php! http://www.fabjob.com/makeupartist.asp! http://www.cosmopolitan.co.uk/campus/cash-careers/i-want-to-be-a-makeup-artist-111196! http://www.prospects.ac.uk/make_up_artist_job_description.htm! http://www.makeupmag.com/! http://getsmaart.com/career-overviews/make-artist
6. Unique Selling Point Interactivity The website will not be “one way traffic” as it will also incorporate a forum for discussions plus “Ask an Artist” service where graduates can leave questions for our experienced tutors and receive direct replies
7. Marketing Plan Product/Service! Dedicated aftercare website for graduates to access information, jobs, ask questions, keep in touch on forum and Ask an Artist service. Supported by successful and trusted hair and makeup school.! ! Place! Website - www.ldnhairbeauty.com (to be created)! Twitter - @LdnHairBeauty (active)! Facebook - www.facebook.com/LdnHairBeauty (active)! ! Promotion! Advertised throughout the school premises (posters, leaflets and visuals)! School website! Social media! Adwords (at a later stage)! Placement on associated websites (industry websites - Habia, ITEC, VTCT, City and Guilds, etc)! Contact secondary schools/academies! Makeup artist magazine! Hairdressers journal! ! Price! Free for all graduates to access! Subscription/one off fee for general public/other professionals to access
8. Revenue Generation For Company:! Adsense! Recruitment fees - Fees per advert, or per company! Subscription fees - For general public to access restricted sections! Agency commission - Percentage commission on opportunities! ! For Customer:! Valuable information! Advice direct from professionals! Job vacancies - Future income! Forum - Communication with other professionals! Directory - Free advertising via a mini online profile
9. Project Costs Website Domain - £11.99 per year! Hosting - £50 per year