For Yoga Garden Teacher Training

How can ForYogi help yoga teachers in training to market themselves.

Transcript

1. Marketing for Yoginis Prepared for Yoga Garden Teacher Training Zhao Lu - zlu@foryogi.com - @ForYogi Saturday, September 14, 13
2. About Me • Career highlights • IBM Research (storage systems) • Orange Labs (social media aided telecommunication and advanced voicemail systems) • O2 Innovation Labs (open-source telephony and programming languages) • CoTweet, social media marketing Saturday, September 14, 13
3. How Did I Get Here • Quit my job last year - of course • Yoga retreat in Thailand - why not? • Came back still lost - but... • Do something I’m passionate about • Work for myself Saturday, September 14, 13
4. Current state of Yoga Marketing • Micro-content management system • Wordpress, SquareSpace • Directory listing service • Elephant Journal, Yoganonymous • Storefront • YogaGlo, Zerply • Facebook, Twitter, and Instagram Saturday, September 14, 13
5. Brand Image Creation • What do people think when I say • Shoes • Books • Apartment rentals (for travelers) • What do you think when I say YOGA? Saturday, September 14, 13
6. Why Should I like you? From student to teacher Saturday, September 14, 13
7. Because You Are Beautiful Saturday, September 14, 13
8. Because you are cool Because others love you Because you say cool things Because people love your (fill in blanks) Saturday, September 14, 13
9. Why should I Go To Your Retreat $3000, 30 hr flight, 2 hr bus ride, and stuck in a yoga studio for 7 days you say? Saturday, September 14, 13
10. Because It Is An Experience to share with like-minded cool people Saturday, September 14, 13
11. User Engagement • In-app communication • Messaging • Web-RTC • Notification and Activity Stream • Sharing • Posting, reviews, social channels Saturday, September 14, 13
12. Cultivate Yogi(ni)s • There’s a yogi in you • Find it in free classes or a studio near you Saturday, September 14, 13
13. Our Mission • Promote teachers and their services • Promote yoga as a way of life Saturday, September 14, 13
14. http://www.haaretz.com/jewish-world/jewish-world-features/hasidic-chakra-couple- introduces-yoga-to-israel-s-ultra-orthodox.premium-1.478912 Saturday, September 14, 13