Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Use Psychology to Better Manage Your Tea...
Search
Kara Thurkettle
September 14, 2023
Marketing & SEO
1
450
How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle
Kara Thurkettle
September 14, 2023
Tweet
Share
More Decks by Kara Thurkettle
See All by Kara Thurkettle
How to Work with Colleagues with Autism and ADHD
5minutesnippets
0
170
Other Decks in Marketing & SEO
See All in Marketing & SEO
brightonSEO April 2024. Confirmation Bias - what people are REALLY searching for
sarahpresch
2
290
Thinking about content - DemandSphere FOUND Tokyo Meetup
raygrieselhuber
PRO
0
110
SEO + SEA | SEO Benelux juni 2024 | SEO Spot
seospot
0
270
¿Por qué pensar en SEO?: Creando el once ideal en una redacción
clarasoteras
0
180
Matomo Analytics - the new kid on the block
kieramonaghan
1
160
Scale up SEO with Google BigQuery
tanveer
1
400
How to Align SEO within the Product Triangle To Get Buy-In & Support - #RIMC
aleyda
1
380
The Impact of AI in SEO - AI Overviews June 2024 Edition
aleyda
5
490
E-E-A-T before it was cool
lindahogenes
1
2.2k
Ecommerce SEO: The Keys for Success in 2024 #SEOMeetup
aleyda
4
2.8k
Brighton SEO
abbiedando
0
400
Better reporting doesn't have to mean better math (BrightonSEO April 2024)
natasha_bd
1
430
Featured
See All Featured
ParisWeb 2013: Learning to Love: Crash Course in Emotional UX Design
dotmariusz
109
6.9k
Building Your Own Lightsaber
phodgson
102
6k
Art, The Web, and Tiny UX
lynnandtonic
295
20k
Making the Leap to Tech Lead
cromwellryan
130
8.8k
Automating Front-end Workflow
addyosmani
1365
200k
Optimising Largest Contentful Paint
csswizardry
31
2.8k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
38
2.1k
The Invisible Side of Design
smashingmag
297
50k
Happy Clients
brianwarren
97
6.7k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
6
240
What's new in Ruby 2.0
geeforr
341
31k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
131
32k
Transcript
How to Use Psychology to Better Manage Your Team (&
Clients) Kara Thurkettle NOVOS https://speakerdeck.com/5minutesnippets @5minutesnippets
@5minutesnippets Who is she? #brightonSEO
@5minutesnippets Why are we all here? #brightonSEO
@5minutesnippets Employee turnover rates are expected to rise to 41%
in 2023. #brightonSEO
@5minutesnippets It costs 33% of an employee’s salary to replace
them. #brightonSEO
@5minutesnippets You’re a sh***y manager who wants to change your
ways… #brightonSEO
@5minutesnippets Or, you’ve had a sh***y manager and don’t want
to become a bad manager. #brightonSEO
@5minutesnippets What is our agenda for today? #brightonSEO
What is industrial organizational psychology? #1 - Define.
What is organizational commitment and why does it matter? #2
- Explain.
What drives human behaviour and influences our level of commitment?
#3 - Explain.
What are the core areas I-O psychologists look at to
address organizational commitment? #4 - Investigate.
Using the I-O psychologist toolbox how can YOU address these
common issues in your workplace? #5 - Address.
How can what you have learned thus far also improve
your client management? #6 - Reflect.
@5minutesnippets What is industrial organizational psychology? #brightonSEO
@5minutesnippets “INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY (I-O) is the scientific study of
human behaviour in the workplace.” #brightonSEO
@5minutesnippets I-O PSYCHOLOGY is centred around 4 KEY PILLARS…. #brightonSEO
#1 We are different individuals. #brightonSEO @5minutesnippets
#1 We are different individuals. #2 Our behaviours are caused.
#brightonSEO @5minutesnippets
#1 We are different individuals. #2 Our behaviours are caused.
#3 We are whole people. #brightonSEO @5minutesnippets
#1 We are different individuals. #2 Our behaviours are caused.
#3 We are whole people. #4 We deserve dignity. #brightonSEO @5minutesnippets
@5minutesnippets Using these pillars as a guide, I-O psychologists aim
to help businesses improve organizational commitment in their companies. #brightonSEO
@5minutesnippets What is ORGANIZATIONAL COMMITMENT and why does it matter?
#brightonSEO
@5minutesnippets ORGANIZATIONAL COMMITMENT refers to an employee's loyalty, attachment, and
dedication to the company they work for. #brightonSEO
@5minutesnippets ORGANIZATIONAL COMMITMENT has 3 TYPES… #brightonSEO
Type 1: Affective Commitment @5minutesnippets #brightonSEO
Type 1: Affective Commitment Type 2: Continuance Commitment @5minutesnippets #brightonSEO
Type 1: Affective Commitment Type 2: Continuance Commitment Type 3:
Normative Commitment @5minutesnippets #brightonSEO
@5minutesnippets Employees who lack organizational commitment of any kind will
leave. #brightonSEO
@5minutesnippets What drives human behaviour and influences our commitment? #brightonSEO
@5minutesnippets People are influenced by behavioural contingencies and emotions. #brightonSEO
@5minutesnippets #1 Behavioural Contingencies #brightonSEO
@5minutesnippets #2 Emotional Drivers #brightonSEO
@5minutesnippets You want people to be positively reinforced to be
at your company. #brightonSEO
@5minutesnippets You also want them to feel emotionally invested to
be at your company. #brightonSEO
@5minutesnippets This is how you achieve organizational commitment. #brightonSEO
@5minutesnippets What are the core areas I-O psychologists look at
to address organizational commitment? #brightonSEO
@5minutesnippets #1 Employee Motivation #brightonSEO
@5minutesnippets #2 Job Satisfaction #brightonSEO
@5minutesnippets #3 Leadership & Company Culture #brightonSEO
@5minutesnippets How can you address common issues around these issues
like an I-O Psychologist? #brightonSEO
@5minutesnippets We’re going to look at: #brightonSEO
@5minutesnippets 1. What are the PSYCH FRAMEWORKS for each area?
#brightonSEO
@5minutesnippets 2. What are the KEY PILLARS for each area?
#brightonSEO
@5minutesnippets 3. How are you F**KING IT UP? #brightonSEO
@5minutesnippets 4. & How can you GET IT RIGHT? #brightonSEO
@5minutesnippets #1. How can you address MOTIVATION issues? #brightonSEO
@5minutesnippets #1.1. The PSYCH FRAMEWORKS Behind MOTIVATION #brightonSEO
@5minutesnippets #1. Self Determination Theory. #brightonSEO
@5minutesnippets #2. Locke and Latham Goal Setting Theory. #brightonSEO
@5minutesnippets #2. Maslow’s Hierarchy of Needs #brightonSEO
@5minutesnippets #1.2. The 5 KEY PILLARS of MOTIVATION
@5minutesnippets #1 Autonomy #brightonSEO
@5minutesnippets #2 Mastery #brightonSEO
@5minutesnippets #3 Purpose #brightonSEO
@5minutesnippets #4 Recognition #brightonSEO
@5minutesnippets #5 Connection & Relatedness #brightonSEO
@5minutesnippets #1.3. How are you F**KING IT UP? #brightonSEO
@5minutesnippets #1. You’re assuming what motivates YOU motivates your TEAM.
#brightonSEO
@5minutesnippets #2. You’re micro-managing your team. #brightonSEO
@5minutesnippets #3. You’re failing to provide opportunities for growth. #brightonSEO
@5minutesnippets #4. You’re not giving your team purpose nor goals.
#brightonSEO
@5minutesnippets #5. You’re not recognising your team. #brightonSEO
@5minutesnippets #6. You’re not building relationships with your team. #brightonSEO
@5minutesnippets #1.4. How can you GET IT RIGHT? #brightonSEO
Survey with Motivational Maps. #1 https://www.motivationalmaps.com/ #brightonSEO @5minutesnippets
@5minutesnippets #brightonSEO
Create Behavioural Nudges #2 https://my.joinassembly.com/ #brightonSEO @5minutesnippets
@5minutesnippets • Foster teamwork. • Create social events and team
activities. • Encourage mentorship. #brightonSEO
@5minutesnippets • Set clear and challenging goals. • Provide regular
feedback and recognition. • Provide opportunities for development. #brightonSEO
@5minutesnippets • Encourage learning and development. • Offer CSR opportunities.
• Give autonomy and challenges. #brightonSEO
Round it out with the Wheel of Life #3 https://wheeloflife.io/#
#brightonSEO @5minutesnippets
@5minutesnippets #2. How can you address JOB SATISFACTION issues? #brightonSEO
@5minutesnippets #2.1. The PSYCH FRAMEWORKS Behind JOB SATISFACTION #brightonSEO
@5minutesnippets #1. Discrepancy Theory (Equity Theory). #brightonSEO
@5minutesnippets #2. Two-Factor Theory (Herzberg's Motivation-Hygiene Theory). #brightonSEO
@5minutesnippets #3. Job Demands-Resources Model. #brightonSEO
@5minutesnippets #2.2. The 3 KEY PILLARS of JOB SATISFACTION #brightonSEO
@5minutesnippets #1 Work Environment #brightonSEO
@5minutesnippets #2 Roles & Responsibilities #brightonSEO
@5minutesnippets #3 Career Development & Growth #brightonSEO
@5minutesnippets #2.3. How are you F**KING IT UP? #brightonSEO
@5minutesnippets #1. You’re allowing a toxic work environment. #brightonSEO
@5minutesnippets #2. You’re assigning your team repetitive or mundane tasks.
#brightonSEO
@5minutesnippets #3. You’re not offering clear pathways for career development.
#brightonSEO
@5minutesnippets #2.4. How can you GET IT RIGHT? #brightonSEO
Beware of the Skill/Will or Can/Will Matrix #1 TRAIN PROMOTE
MOTIVATE FIRE @5minutesnippets #brightonSEO
@5minutesnippets TRAIN PROMOTE MOTIVATE FIRE #brightonSEO
@5minutesnippets TRAIN PROMOTE MOTIVATE FIRE #brightonSEO
Analyze Personality via Insights Discovery Profiles #2 https://www.insights.com/ @5minutesnippets #brightonSEO
@5minutesnippets #1. These profiles enhance self awareness and role alignment.
#brightonSEO
@5minutesnippets #2. They help improve company communication and team dynamics.
#brightonSEO
Tailor Roles to Strengths and Preferences #3 @5minutesnippets #brightonSEO
@5minutesnippets • Research, data analysis, and quality control tasks. •
Planning, organizing, and creating detailed reports. • Tasks that demand precision, attention to detail, and structured problem-solving. #brightonSEO
@5minutesnippets • Team-building activities, conflict resolution, and support roles. •
Roles that involve mentorship, coaching, and nurturing others. • Tasks requiring empathy, collaboration, and building strong relationships. #brightonSEO
@5minutesnippets • Creative projects, brainstorming sessions, and innovation tasks. •
Roles involving social interactions, presentations, and networking. • Tasks requiring a fresh, enthusiastic perspective. #brightonSEO
@5minutesnippets • Leadership roles, decision-making tasks, and project management. •
High-pressure, fast-paced tasks with clear objectives. • Competitive situations, negotiations, and tasks requiring assertiveness. #brightonSEO
@5minutesnippets #3. How can you address LEADERSHIP & COMPANY CULTURE
issues? #brightonSEO
@5minutesnippets #3.1. The PSYCH FRAMEWORKS Behind LEADERSHIP & COMPANY CULTURE
#brightonSEO
@5minutesnippets #1. Culture Fit Theory. #brightonSEO
@5minutesnippets #2. Cultural Competence Theory. #brightonSEO
@5minutesnippets #3. Cognitive Dissonance Theory. #brightonSEO
@5minutesnippets #4. Social Exchange Theory. #brightonSEO
@5minutesnippets #3.2. The 5 KEY PILLARS of LEADERSHIP & COMPANY
CULTURE #brightonSEO
@5minutesnippets #1 Values and Beliefs #brightonSEO
@5minutesnippets #2 Diversity and Inclusion #brightonSEO
@5minutesnippets #3 Leader Member Exchange #brightonSEO
@5minutesnippets #4 Employee - Employer Relationship #brightonSEO
@5minutesnippets #5 Change Management #brightonSEO
@5minutesnippets #3.3. How are you F**KING IT UP? #brightonSEO
@5minutesnippets #1. You’re not good at giving or asking for
feedback. #brightonSEO
@5minutesnippets #2. Your company isn’t diverse, hasn’t done training, and
is allowing indirect discrimination. #brightonSEO
@5minutesnippets #3. You’re not preparing or equipping your leaders with
the skills to succeed. #brightonSEO
@5minutesnippets #4. You’re not rolling out change in the most
considered way. #brightonSEO
@5minutesnippets #3.4. How can you GET IT RIGHT? #brightonSEO
Get Feedback via 360 & Employee Engagement Surveys. #1 @5minutesnippets
#brightonSEO
@5minutesnippets Be mindful of how you give feedback to Autistic
/ Neurodivergent Employees. #brightonSEO
@5minutesnippets 360 feedback should not just outline broad issues. They
need to highlight specific examples specific outcomes. #brightonSEO
Create a People Committee Representing the Dimensions of Diversity #2
@5minutesnippets #brightonSEO
Train Your Leaders and Complete Clifton Strengths #3 @5minutesnippets #brightonSEO
https://store. gallup.com/p /en-gb/14216 /cliftonstren gths-for-ma nagers
Use Lewin’s Change Management Model #4 @5minutesnippets #brightonSEO
@5minutesnippets How can what you have learned thus far also
improve your client management? #brightonSEO
@5minutesnippets Match personalities to create synergy. #brightonSEO
@5minutesnippets #brightonSEO
@5minutesnippets Ensure you share the same values. #brightonSEO
@5minutesnippets Consider how you roll out changes. #brightonSEO
DO NOT DISTRIBUTE. FOR REFERENCE ONLY. COPYRIGHT © NOVOS, 2023.