How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle

Transcript

1. How to Use Psychology
   to Better Manage Your
   Team (& Clients)
   Kara Thurkettle
   NOVOS
   https://speakerdeck.com/5minutesnippets
   @5minutesnippets
   

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2. @5minutesnippets
   Who is she?
   #brightonSEO
   

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3. @5minutesnippets
   Why are we all here?
   #brightonSEO
   

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4. @5minutesnippets
   Employee turnover rates are
   expected to rise to 41% in 2023.
   #brightonSEO
   

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5. @5minutesnippets
   It costs 33% of an employee’s
   salary to replace them.
   #brightonSEO
   

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6. @5minutesnippets
   You’re a sh***y manager who
   wants to change your ways…
   #brightonSEO
   

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7. @5minutesnippets
   Or, you’ve had a sh***y
   manager and don’t want to
   become a bad manager.
   #brightonSEO
   

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8. @5minutesnippets
   What is our
   agenda for today?
   #brightonSEO
   

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9. What is industrial
   organizational psychology?
   #1 - Define.
   

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10. What is organizational
    commitment and why does
    it matter?
    #2 - Explain.
    

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11. What drives human
    behaviour and influences
    our level of commitment?
    #3 - Explain.
    

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12. What are the core areas I-O
    psychologists look at to
    address organizational
    commitment?
    #4 - Investigate.
    

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13. Using the I-O psychologist
    toolbox how can YOU
    address these common
    issues in your workplace?
    #5 - Address.
    

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14. How can what you have
    learned thus far also
    improve your client
    management?
    #6 - Reflect.
    

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15. @5minutesnippets
    What is
    industrial
    organizational
    psychology?
    #brightonSEO
    

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16. @5minutesnippets
    “INDUSTRIAL ORGANIZATIONAL
    PSYCHOLOGY (I-O) is the
    scientific study of human
    behaviour in the workplace.”
    #brightonSEO
    

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17. @5minutesnippets
    I-O PSYCHOLOGY
    is centred around
    4 KEY PILLARS….
    #brightonSEO
    

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18. #1
    We are
    different
    individuals.
    #brightonSEO
    @5minutesnippets
    

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19. #1
    We are
    different
    individuals.
    #2
    Our
    behaviours
    are caused.
    #brightonSEO
    @5minutesnippets
    

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20. #1
    We are
    different
    individuals.
    #2
    Our
    behaviours
    are caused.
    #3
    We are
    whole
    people.
    #brightonSEO
    @5minutesnippets
    

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21. #1
    We are
    different
    individuals.
    #2
    Our
    behaviours
    are caused.
    #3
    We are
    whole
    people.
    #4
    We deserve
    dignity.
    #brightonSEO
    @5minutesnippets
    

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22. @5minutesnippets
    Using these pillars as a guide, I-O
    psychologists aim to
    help businesses improve
    organizational commitment
    in their companies.
    #brightonSEO
    

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23. @5minutesnippets
    What is
    ORGANIZATIONAL
    COMMITMENT and
    why does it matter?
    #brightonSEO
    

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24. @5minutesnippets
    ORGANIZATIONAL
    COMMITMENT
    refers to an employee's loyalty,
    attachment, and dedication to
    the company they work for.
    #brightonSEO
    

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25. @5minutesnippets
    ORGANIZATIONAL
    COMMITMENT has
    3 TYPES…
    #brightonSEO
    

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26. Type 1:
    Affective
    Commitment
    @5minutesnippets #brightonSEO
    

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27. Type 1:
    Affective
    Commitment
    Type 2:
    Continuance
    Commitment
    @5minutesnippets #brightonSEO
    

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28. Type 1:
    Affective
    Commitment
    Type 2:
    Continuance
    Commitment
    Type 3:
    Normative
    Commitment
    @5minutesnippets #brightonSEO
    

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29. @5minutesnippets
    Employees
    who lack
    organizational
    commitment
    of any kind
    will leave.
    #brightonSEO
    

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30. @5minutesnippets
    What drives
    human
    behaviour and
    influences our
    commitment?
    #brightonSEO
    

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31. @5minutesnippets
    People are influenced by
    behavioural contingencies and
    emotions.
    #brightonSEO
    

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32. @5minutesnippets
    #1
    Behavioural
    Contingencies
    #brightonSEO
    

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33. @5minutesnippets
    #2
    Emotional
    Drivers
    #brightonSEO
    

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34. @5minutesnippets
    You want people to be
    positively reinforced to be at
    your company.
    #brightonSEO
    

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35. @5minutesnippets
    You also want them to feel
    emotionally invested to be at
    your company.
    #brightonSEO
    

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36. @5minutesnippets
    This is how you achieve
    organizational commitment.
    #brightonSEO
    

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37. @5minutesnippets
    What are the core
    areas I-O
    psychologists look at
    to address
    organizational
    commitment?
    #brightonSEO
    

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38. @5minutesnippets
    #1
    Employee
    Motivation
    #brightonSEO
    

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39. @5minutesnippets
    #2
    Job
    Satisfaction
    #brightonSEO
    

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40. @5minutesnippets
    #3
    Leadership
    & Company
    Culture
    #brightonSEO
    

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41. @5minutesnippets
    How can you
    address common
    issues around
    these issues like an
    I-O Psychologist?
    #brightonSEO
    

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42. @5minutesnippets
    We’re going to look at:
    #brightonSEO
    

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43. @5minutesnippets
    1. What are the PSYCH
    FRAMEWORKS for each area?
    #brightonSEO
    

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44. @5minutesnippets
    2. What are the KEY PILLARS for
    each area?
    #brightonSEO
    

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45. @5minutesnippets
    3. How are you F**KING IT UP?
    #brightonSEO
    

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46. @5minutesnippets
    4. & How can you GET IT RIGHT?
    #brightonSEO
    

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47. @5minutesnippets
    #1. How can you
    address
    MOTIVATION
    issues?
    #brightonSEO
    

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48. @5minutesnippets
    #1.1.
    The PSYCH
    FRAMEWORKS
    Behind
    MOTIVATION
    #brightonSEO
    

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49. @5minutesnippets
    #1. Self Determination Theory.
    #brightonSEO
    

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50. @5minutesnippets
    #2. Locke and Latham Goal
    Setting Theory.
    #brightonSEO
    

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51. @5minutesnippets
    #2. Maslow’s Hierarchy of Needs
    #brightonSEO
    

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52. @5minutesnippets
    #1.2.
    The 5 KEY
    PILLARS of
    MOTIVATION
    

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53. @5minutesnippets
    #1
    Autonomy
    #brightonSEO
    

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54. @5minutesnippets
    #2
    Mastery
    #brightonSEO
    

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55. @5minutesnippets
    #3
    Purpose
    #brightonSEO
    

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56. @5minutesnippets
    #4
    Recognition
    #brightonSEO
    

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57. @5minutesnippets
    #5
    Connection
    &
    Relatedness
    #brightonSEO
    

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58. @5minutesnippets
    #1.3. How are you F**KING IT UP?
    #brightonSEO
    

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59. @5minutesnippets
    #1. You’re
    assuming what
    motivates YOU
    motivates your
    TEAM.
    #brightonSEO
    

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60. @5minutesnippets
    #2. You’re
    micro-managing
    your team.
    #brightonSEO
    

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61. @5minutesnippets
    #3. You’re failing
    to provide
    opportunities
    for growth.
    #brightonSEO
    

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62. @5minutesnippets
    #4. You’re not
    giving your team
    purpose nor goals.
    #brightonSEO
    

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63. @5minutesnippets
    #5. You’re not
    recognising your
    team.
    #brightonSEO
    

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64. @5minutesnippets
    #6. You’re not
    building
    relationships
    with your team.
    #brightonSEO
    

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65. @5minutesnippets
    #1.4. How can you GET IT RIGHT?
    #brightonSEO
    

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66. Survey with
    Motivational
    Maps.
    #1
    https://www.motivationalmaps.com/
    #brightonSEO
    @5minutesnippets
    

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67. @5minutesnippets #brightonSEO
    

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68. Create
    Behavioural
    Nudges
    #2
    https://my.joinassembly.com/
    #brightonSEO
    @5minutesnippets
    

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69. @5minutesnippets
    ● Foster teamwork.
    ● Create social events and
    team activities.
    ● Encourage mentorship.
    #brightonSEO
    

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70. @5minutesnippets
    ● Set clear and challenging
    goals.
    ● Provide regular feedback
    and recognition.
    ● Provide opportunities for
    development.
    #brightonSEO
    

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71. @5minutesnippets
    ● Encourage learning and
    development.
    ● Offer CSR opportunities.
    ● Give autonomy and
    challenges.
    #brightonSEO
    

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72. Round it out
    with the
    Wheel of
    Life
    #3
    https://wheeloflife.io/#
    #brightonSEO
    @5minutesnippets
    

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73. @5minutesnippets
    #2. How can you
    address JOB
    SATISFACTION
    issues?
    #brightonSEO
    

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74. @5minutesnippets
    #2.1.
    The PSYCH
    FRAMEWORKS
    Behind JOB
    SATISFACTION
    #brightonSEO
    

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75. @5minutesnippets
    #1. Discrepancy Theory (Equity
    Theory).
    #brightonSEO
    

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76. @5minutesnippets
    #2. Two-Factor Theory
    (Herzberg's Motivation-Hygiene Theory).
    #brightonSEO
    

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77. @5minutesnippets
    #3. Job Demands-Resources
    Model.
    #brightonSEO
    

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78. @5minutesnippets
    #2.2.
    The 3 KEY
    PILLARS of JOB
    SATISFACTION
    #brightonSEO
    

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79. @5minutesnippets
    #1
    Work
    Environment
    #brightonSEO
    

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80. @5minutesnippets
    #2
    Roles &
    Responsibilities
    #brightonSEO
    

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81. @5minutesnippets
    #3
    Career
    Development
    & Growth
    #brightonSEO
    

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82. @5minutesnippets
    #2.3. How are you F**KING IT
    UP?
    #brightonSEO
    

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83. @5minutesnippets
    #1. You’re allowing
    a toxic work
    environment.
    #brightonSEO
    

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84. @5minutesnippets
    #2. You’re
    assigning your
    team repetitive
    or mundane
    tasks.
    #brightonSEO
    

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85. @5minutesnippets
    #3. You’re not
    offering clear
    pathways for
    career
    development.
    #brightonSEO
    

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86. @5minutesnippets
    #2.4. How can you GET IT RIGHT?
    #brightonSEO
    

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87. Beware of the
    Skill/Will or
    Can/Will
    Matrix
    #1 TRAIN PROMOTE
    MOTIVATE
    FIRE
    @5minutesnippets
    #brightonSEO
    

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88. @5minutesnippets
    TRAIN PROMOTE
    MOTIVATE
    FIRE
    #brightonSEO
    

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89. @5minutesnippets
    TRAIN PROMOTE
    MOTIVATE
    FIRE
    #brightonSEO
    

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90. Analyze
    Personality
    via Insights
    Discovery
    Profiles
    #2
    https://www.insights.com/
    @5minutesnippets
    #brightonSEO
    

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91. @5minutesnippets
    #1. These profiles enhance self
    awareness and role alignment.
    #brightonSEO
    

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92. @5minutesnippets
    #2. They help improve company
    communication and team
    dynamics.
    #brightonSEO
    

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93. Tailor Roles to
    Strengths
    and
    Preferences
    #3
    @5minutesnippets
    #brightonSEO
    

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94. @5minutesnippets
    ● Research, data analysis, and quality control tasks.
    ● Planning, organizing, and creating detailed
    reports.
    ● Tasks that demand precision, attention to detail,
    and structured problem-solving.
    #brightonSEO
    

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95. @5minutesnippets
    ● Team-building activities, conflict resolution, and
    support roles.
    ● Roles that involve mentorship, coaching, and
    nurturing others.
    ● Tasks requiring empathy, collaboration, and
    building strong relationships.
    #brightonSEO
    

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96. @5minutesnippets
    ● Creative projects, brainstorming sessions, and
    innovation tasks.
    ● Roles involving social interactions, presentations,
    and networking.
    ● Tasks requiring a fresh, enthusiastic perspective.
    #brightonSEO
    

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97. @5minutesnippets
    ● Leadership roles, decision-making tasks, and
    project management.
    ● High-pressure, fast-paced tasks with clear
    objectives.
    ● Competitive situations, negotiations, and tasks
    requiring assertiveness.
    #brightonSEO
    

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98. @5minutesnippets
    #3. How can you
    address
    LEADERSHIP &
    COMPANY
    CULTURE issues?
    #brightonSEO
    

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99. @5minutesnippets
    #3.1.
    The PSYCH
    FRAMEWORKS
    Behind
    LEADERSHIP &
    COMPANY
    CULTURE
    #brightonSEO
    

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100. @5minutesnippets
     #1. Culture Fit Theory.
     #brightonSEO
     

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101. @5minutesnippets
     #2. Cultural Competence Theory.
     #brightonSEO
     

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102. @5minutesnippets
     #3. Cognitive Dissonance
     Theory.
     #brightonSEO
     

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103. @5minutesnippets
     #4. Social Exchange Theory.
     #brightonSEO
     

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104. @5minutesnippets
     #3.2.
     The 5 KEY
     PILLARS of
     LEADERSHIP &
     COMPANY
     CULTURE
     #brightonSEO
     

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105. @5minutesnippets
     #1
     Values and
     Beliefs
     #brightonSEO
     

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106. @5minutesnippets
     #2
     Diversity and
     Inclusion
     #brightonSEO
     

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107. @5minutesnippets
     #3
     Leader
     Member
     Exchange
     #brightonSEO
     

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108. @5minutesnippets
     #4
     Employee -
     Employer
     Relationship
     #brightonSEO
     

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109. @5minutesnippets
     #5
     Change
     Management
     #brightonSEO
     

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110. @5minutesnippets
     #3.3. How are you F**KING IT
     UP?
     #brightonSEO
     

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111. @5minutesnippets
     #1. You’re not
     good at giving
     or asking for
     feedback.
     #brightonSEO
     

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112. @5minutesnippets
     #2. Your company
     isn’t diverse,
     hasn’t done
     training, and is
     allowing indirect
     discrimination.
     #brightonSEO
     

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113. @5minutesnippets
     #3. You’re not
     preparing or
     equipping your
     leaders with the
     skills to succeed.
     #brightonSEO
     

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114. @5minutesnippets
     #4. You’re not
     rolling out
     change in the
     most considered
     way.
     #brightonSEO
     

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115. @5minutesnippets
     #3.4. How can you GET IT RIGHT?
     #brightonSEO
     

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116. Get Feedback
     via 360 &
     Employee
     Engagement
     Surveys.
     #1
     @5minutesnippets
     #brightonSEO
     

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117. @5minutesnippets
     Be mindful of how you give
     feedback to Autistic /
     Neurodivergent Employees.
     #brightonSEO
     

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118. @5minutesnippets
     360 feedback should not just
     outline broad issues.
     They need to highlight specific
     examples specific outcomes.
     #brightonSEO
     

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119. Create a People
     Committee
     Representing
     the
     Dimensions
     of Diversity
     #2
     @5minutesnippets
     #brightonSEO
     

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120. Train Your
     Leaders and
     Complete
     Clifton
     Strengths
     #3
     @5minutesnippets
     #brightonSEO
     https://store.
     gallup.com/p
     /en-gb/14216
     /cliftonstren
     gths-for-ma
     nagers
     

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121. Use Lewin’s
     Change
     Management
     Model
     #4
     @5minutesnippets
     #brightonSEO
     

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122. @5minutesnippets
     How can what you
     have learned thus far
     also improve your
     client
     management?
     #brightonSEO
     

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123. @5minutesnippets
     Match
     personalities
     to create
     synergy.
     #brightonSEO
     

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124. @5minutesnippets #brightonSEO
     

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125. @5minutesnippets
     Ensure you
     share the
     same values.
     #brightonSEO
     

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126. @5minutesnippets
     Consider
     how you roll
     out changes.
     #brightonSEO
     

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127. DO NOT DISTRIBUTE. FOR REFERENCE ONLY. COPYRIGHT © NOVOS, 2023.
     

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