How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle

How to Use Psychology to Better Manage Your Team (&
Clients) Kara Thurkettle NOVOS https://speakerdeck.com/5minutesnippets @5minutesnippets

@5minutesnippets Who is she? #brightonSEO

@5minutesnippets Why are we all here? #brightonSEO

@5minutesnippets Employee turnover rates are expected to rise to 41%
in 2023. #brightonSEO

@5minutesnippets It costs 33% of an employee’s salary to replace
them. #brightonSEO

@5minutesnippets You’re a sh***y manager who wants to change your
ways… #brightonSEO

@5minutesnippets Or, you’ve had a sh***y manager and don’t want
to become a bad manager. #brightonSEO

@5minutesnippets What is our agenda for today? #brightonSEO

What is industrial organizational psychology? #1 - Deﬁne.

What is organizational commitment and why does it matter? #2
- Explain.

What drives human behaviour and inﬂuences our level of commitment?
#3 - Explain.

What are the core areas I-O psychologists look at to
address organizational commitment? #4 - Investigate.

Using the I-O psychologist toolbox how can YOU address these
common issues in your workplace? #5 - Address.

How can what you have learned thus far also improve
your client management? #6 - Reﬂect.

@5minutesnippets What is industrial organizational psychology? #brightonSEO

@5minutesnippets “INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY (I-O) is the scientiﬁc study of
human behaviour in the workplace.” #brightonSEO

@5minutesnippets I-O PSYCHOLOGY is centred around 4 KEY PILLARS…. #brightonSEO

#1 We are different individuals. #brightonSEO @5minutesnippets

#1 We are different individuals. #2 Our behaviours are caused.
#brightonSEO @5minutesnippets

#3 We are whole people. #brightonSEO @5minutesnippets

#3 We are whole people. #4 We deserve dignity. #brightonSEO @5minutesnippets

@5minutesnippets Using these pillars as a guide, I-O psychologists aim
to help businesses improve organizational commitment in their companies. #brightonSEO

@5minutesnippets What is ORGANIZATIONAL COMMITMENT and why does it matter?
#brightonSEO

@5minutesnippets ORGANIZATIONAL COMMITMENT refers to an employee's loyalty, attachment, and
dedication to the company they work for. #brightonSEO

@5minutesnippets ORGANIZATIONAL COMMITMENT has 3 TYPES… #brightonSEO

Type 1: Affective Commitment @5minutesnippets #brightonSEO

Type 1: Affective Commitment Type 2: Continuance Commitment @5minutesnippets #brightonSEO

Type 1: Affective Commitment Type 2: Continuance Commitment Type 3:
Normative Commitment @5minutesnippets #brightonSEO

@5minutesnippets Employees who lack organizational commitment of any kind will
leave. #brightonSEO

@5minutesnippets What drives human behaviour and inﬂuences our commitment? #brightonSEO

@5minutesnippets People are inﬂuenced by behavioural contingencies and emotions. #brightonSEO

@5minutesnippets #1 Behavioural Contingencies #brightonSEO

@5minutesnippets #2 Emotional Drivers #brightonSEO

@5minutesnippets You want people to be positively reinforced to be
at your company. #brightonSEO

@5minutesnippets You also want them to feel emotionally invested to
be at your company. #brightonSEO

@5minutesnippets This is how you achieve organizational commitment. #brightonSEO

@5minutesnippets What are the core areas I-O psychologists look at
to address organizational commitment? #brightonSEO

@5minutesnippets #1 Employee Motivation #brightonSEO

@5minutesnippets #2 Job Satisfaction #brightonSEO

@5minutesnippets #3 Leadership & Company Culture #brightonSEO

@5minutesnippets How can you address common issues around these issues
like an I-O Psychologist? #brightonSEO

@5minutesnippets We’re going to look at: #brightonSEO

@5minutesnippets 1. What are the PSYCH FRAMEWORKS for each area?
#brightonSEO

@5minutesnippets 2. What are the KEY PILLARS for each area?
#brightonSEO

@5minutesnippets 3. How are you F**KING IT UP? #brightonSEO

@5minutesnippets 4. & How can you GET IT RIGHT? #brightonSEO

@5minutesnippets #1. How can you address MOTIVATION issues? #brightonSEO

@5minutesnippets #1.1. The PSYCH FRAMEWORKS Behind MOTIVATION #brightonSEO

@5minutesnippets #1. Self Determination Theory. #brightonSEO

@5minutesnippets #2. Locke and Latham Goal Setting Theory. #brightonSEO

@5minutesnippets #2. Maslow’s Hierarchy of Needs #brightonSEO

@5minutesnippets #1.2. The 5 KEY PILLARS of MOTIVATION

@5minutesnippets #1 Autonomy #brightonSEO

@5minutesnippets #2 Mastery #brightonSEO

@5minutesnippets #3 Purpose #brightonSEO

@5minutesnippets #4 Recognition #brightonSEO

@5minutesnippets #5 Connection & Relatedness #brightonSEO

@5minutesnippets #1.3. How are you F**KING IT UP? #brightonSEO

@5minutesnippets #1. You’re assuming what motivates YOU motivates your TEAM.
#brightonSEO

@5minutesnippets #2. You’re micro-managing your team. #brightonSEO

@5minutesnippets #3. You’re failing to provide opportunities for growth. #brightonSEO

@5minutesnippets #4. You’re not giving your team purpose nor goals.
#brightonSEO

@5minutesnippets #5. You’re not recognising your team. #brightonSEO

@5minutesnippets #6. You’re not building relationships with your team. #brightonSEO

@5minutesnippets #1.4. How can you GET IT RIGHT? #brightonSEO

Survey with Motivational Maps. #1 https://www.motivationalmaps.com/ #brightonSEO @5minutesnippets

@5minutesnippets #brightonSEO

Create Behavioural Nudges #2 https://my.joinassembly.com/ #brightonSEO @5minutesnippets

@5minutesnippets • Foster teamwork. • Create social events and team
activities. • Encourage mentorship. #brightonSEO

@5minutesnippets • Set clear and challenging goals. • Provide regular
feedback and recognition. • Provide opportunities for development. #brightonSEO

@5minutesnippets • Encourage learning and development. • Offer CSR opportunities.
• Give autonomy and challenges. #brightonSEO

Round it out with the Wheel of Life #3 https://wheeloﬂife.io/#
#brightonSEO @5minutesnippets

@5minutesnippets #2. How can you address JOB SATISFACTION issues? #brightonSEO

@5minutesnippets #2.1. The PSYCH FRAMEWORKS Behind JOB SATISFACTION #brightonSEO

@5minutesnippets #1. Discrepancy Theory (Equity Theory). #brightonSEO

@5minutesnippets #2. Two-Factor Theory (Herzberg's Motivation-Hygiene Theory). #brightonSEO

@5minutesnippets #3. Job Demands-Resources Model. #brightonSEO

@5minutesnippets #2.2. The 3 KEY PILLARS of JOB SATISFACTION #brightonSEO

@5minutesnippets #1 Work Environment #brightonSEO

@5minutesnippets #2 Roles & Responsibilities #brightonSEO

@5minutesnippets #3 Career Development & Growth #brightonSEO

@5minutesnippets #1. You’re allowing a toxic work environment. #brightonSEO

@5minutesnippets #2. You’re assigning your team repetitive or mundane tasks.
#brightonSEO

@5minutesnippets #3. You’re not offering clear pathways for career development.
#brightonSEO

Beware of the Skill/Will or Can/Will Matrix #1 TRAIN PROMOTE
MOTIVATE FIRE @5minutesnippets #brightonSEO

@5minutesnippets TRAIN PROMOTE MOTIVATE FIRE #brightonSEO

Analyze Personality via Insights Discovery Proﬁles #2 https://www.insights.com/ @5minutesnippets #brightonSEO

@5minutesnippets #1. These proﬁles enhance self awareness and role alignment.
#brightonSEO

@5minutesnippets #2. They help improve company communication and team dynamics.
#brightonSEO

Tailor Roles to Strengths and Preferences #3 @5minutesnippets #brightonSEO

@5minutesnippets • Research, data analysis, and quality control tasks. •
Planning, organizing, and creating detailed reports. • Tasks that demand precision, attention to detail, and structured problem-solving. #brightonSEO

@5minutesnippets • Team-building activities, conﬂict resolution, and support roles. •
Roles that involve mentorship, coaching, and nurturing others. • Tasks requiring empathy, collaboration, and building strong relationships. #brightonSEO

@5minutesnippets • Creative projects, brainstorming sessions, and innovation tasks. •
Roles involving social interactions, presentations, and networking. • Tasks requiring a fresh, enthusiastic perspective. #brightonSEO

@5minutesnippets • Leadership roles, decision-making tasks, and project management. •
High-pressure, fast-paced tasks with clear objectives. • Competitive situations, negotiations, and tasks requiring assertiveness. #brightonSEO

@5minutesnippets #3. How can you address LEADERSHIP & COMPANY CULTURE
issues? #brightonSEO

@5minutesnippets #3.1. The PSYCH FRAMEWORKS Behind LEADERSHIP & COMPANY CULTURE
#brightonSEO

@5minutesnippets #1. Culture Fit Theory. #brightonSEO

@5minutesnippets #2. Cultural Competence Theory. #brightonSEO

@5minutesnippets #3. Cognitive Dissonance Theory. #brightonSEO

@5minutesnippets #4. Social Exchange Theory. #brightonSEO

@5minutesnippets #3.2. The 5 KEY PILLARS of LEADERSHIP & COMPANY
CULTURE #brightonSEO

@5minutesnippets #1 Values and Beliefs #brightonSEO

@5minutesnippets #2 Diversity and Inclusion #brightonSEO

@5minutesnippets #3 Leader Member Exchange #brightonSEO

@5minutesnippets #4 Employee - Employer Relationship #brightonSEO

@5minutesnippets #5 Change Management #brightonSEO

@5minutesnippets #1. You’re not good at giving or asking for
feedback. #brightonSEO

@5minutesnippets #2. Your company isn’t diverse, hasn’t done training, and
is allowing indirect discrimination. #brightonSEO

@5minutesnippets #3. You’re not preparing or equipping your leaders with
the skills to succeed. #brightonSEO

@5minutesnippets #4. You’re not rolling out change in the most
considered way. #brightonSEO

Get Feedback via 360 & Employee Engagement Surveys. #1 @5minutesnippets
#brightonSEO

@5minutesnippets Be mindful of how you give feedback to Autistic
/ Neurodivergent Employees. #brightonSEO

@5minutesnippets 360 feedback should not just outline broad issues. They
need to highlight speciﬁc examples speciﬁc outcomes. #brightonSEO

Create a People Committee Representing the Dimensions of Diversity #2

Train Your Leaders and Complete Clifton Strengths #3 @5minutesnippets #brightonSEO
https://store. gallup.com/p /en-gb/14216 /cliftonstren gths-for-ma nagers

Use Lewin’s Change Management Model #4 @5minutesnippets #brightonSEO

@5minutesnippets How can what you have learned thus far also
improve your client management? #brightonSEO

@5minutesnippets Match personalities to create synergy. #brightonSEO

@5minutesnippets Ensure you share the same values. #brightonSEO

@5minutesnippets Consider how you roll out changes. #brightonSEO

How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle

How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle

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